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#DIDYOUKNOW? 82% of consumers avoid websites where they’ve encountered search difficulties in the past. 😬🔍 This is one of the top trends contributing to modern consumers’ approach to shopping. 📈 A few more: 🔺 More shoppers are changing brands than in recent years, and 90% plan to continue these changes. 🔺 Consumers are 80% more likely to make a purchase with a company that offers personalized experiences. 🔺 Marketplaces continue to attract consumers – 70% will buy an item there if they think they’re getting a better deal than with a traditional retailer. Check out our latest infographic to learn more about these trends and how your #eCommerce company can meet modern shoppers’ expectations! 🙌 https://hubs.la/Q02Lrhj40 #ModernConsumers #eCommerce #Retail #ConsumerExpectations

🗞 Word on the street is consumer shopping trends have shifted towards intentional buying, where they’re increasingly purchasing with purpose and deliberation. Our research shows this trend is influenced by factors such as inflation, leading to a more cautious approach to cart values. But there’s a silver lining: conversion rates are on the rise even as click rates see a decline, indicating that shoppers who do engage are more likely than ever to make a purchase. To maximize these consumer trend opportunities, brands should build partnerships to grab consumer attention and ensure their products stand out, especially for those seeking meaningful purchases. This approach not only helps businesses navigate today's complex economy but also positions them for sustainable growth in the long term. Find out more juicy details in our consumer research insights to help brands navigate 2024. https://lnkd.in/dD5_jpc9 #affiliate #partnershipseconomy #consumertrends #shoppingtrend

Holiday Shopping Trends Shift: Online and In-Store Preferences Balance Holiday shopping trends are shifting, with a balancing act between online and in-store preferences. Experian's annual survey highlights the importance of understanding generational spending habits. More consumers are turning to online shopping, but brick-and-mortar stores still have a place in the holiday season. The survey reveals that 71% of consumers prefer to shop online, while 63% prefer to shop in-store. Understanding these trends can help businesses tailor their holiday marketing strategies to reach their target audience. Want to stay ahead of the curve in eCommerce? Contact us at Purple Cow Services to learn more about our digital marketing solutions. #HolidayShopping #eCommerce #Retail #Marketing #PurpleCowServices #MUB #PCIS #PurpleCow

💡As we navigate through the #retail landscape, understanding continually evolving #consumerbehavior is crucial. Some key insights to consider: 1. Consumers value their money💰, and they expect high-quality, convenient products from brands they trust. 2. #Innovation and #sustainability are at the heart of Gen Z's beauty shopping habits. They are also influenced by product samples, commercials, ads, and celebrity endorsements 📈. 3. #OnlineRetailers, take note: high delivery fees are a major barrier❌. A #strategic approach involving bundled offerings and effective pricing models can help overcome this hurdle. 4. Grocery shoppers prioritize price💲and quality ✔. The expansion of #privatelabel lines can meet these demands. 5. #LoyaltyPrograms thrive when they are aligned with the consumers’ needs. Whether it’s discounts, cash back or exclusive access to product drops, the right rewards can make a world of difference 🤝. Continuing to leverage new insights & adapt strategies to meet consumer demands effectively can make or break businesses. What are some ways your brand is responding to these #retailtrends?

Holiday Shopping Trends Shift: Online and In-Store Preferences Balance Holiday shopping trends are shifting, with a balancing act between online and in-store preferences. Experian's annual survey highlights the importance of understanding generational spending habits. More consumers are turning to online shopping, but brick-and-mortar stores still have a place in the holiday season. The survey reveals that 71% of consumers prefer to shop online, while 63% prefer to shop in-store. Understanding these trends can help businesses tailor their holiday marketing strategies to reach their target audience. Want to stay ahead of the curve in eCommerce? Contact us at Purple Cow Services to learn more about our digital marketing solutions. #HolidayShopping #eCommerce #Retail #Marketing #PurpleCowServices #MUB #PCIS #PurpleCow

Did you know you can activate a digital in-store campaign across thousands of locations in as little as 48 hours - including creative development? It's not too late to give your holiday season marketing a lift 🚀 at premium retailers across the country. Find out more in our latest article in Total Retail. In-store digital is the easiest, most efficient way to reach active shoppers at scale!

Consumer decision-making is changing, bringing both challenges and opportunities for brands and retailers—especially with the holiday season just around the corner. Traditionally, affordability and accessibility have been the driving factors behind purchase behavior, but now consumers are starting to redefine what a “discount” means. They want a hybrid approach that blends convenience, personalization, and value for money. But what happens when consumers face many promotions, each offering a different value? 1. Decision Paralysis: With an overwhelming number of options, consumers often struggle to make a choice, leading to frustration. This indecision can result in abandoned shopping carts or reduced satisfaction, as shoppers may worry about missing a better deal elsewhere.  2. Value Comparison: Consumers may dive into detailed comparisons, weighing the benefits of each offer against their personal needs. It can lead to more informed purchasing decisions while raising the bar for grocers and brands to communicate their unique value propositions effectively and stand out in a saturated market. The key is to simplify promotions. This way, you not only avoid frustration but also build stronger loyalty. . . . #consumerbehaviour #discounts

🔥 The holiday shopping season is heating up earlier than ever and Bazaarvoice has the insights brands need. Read the full story on WWD. 👇 #ecommerce #retail #peakseason

🔥 The holiday shopping season is heating up earlier than ever and Bazaarvoice has the insights brands need. Read the full story on WWD. 👇 #ecommerce #retail #peakseason

🔥 The holiday shopping season is heating up earlier than ever and Bazaarvoice has the insights brands need. Read the full story on WWD. 👇 #ecommerce #retail #peakseason