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99% of the population have not developed themselves to the point of being free from their ego. That is the foundation of capturing and holding attention, poking your audience's ego. Some brands understand this and take advantage of it every day. Rolls-Royce doesn't sell cars, they sell status, luxury and success. Apple sells modernity and respect. Dove sells self-esteem and beauty. The Coca-Cola Company sells happiness and connection. People remember how you make them feel, not what you say. To become a memorable brand, sell an emotion. #PersonalGrowth #EgoAwareness #BrandStrategy #EmotionalMarketing #LuxuryLifestyle #Brandldentity #EmotionalConnection #SelfEsteem #ConsumerPsychology #MemorableBrands

Brand loyalty often boils down to being the comfortable sweatpants of the consumer world. We know them, they're reliable, and who needs the hassle of trying on new jeans, especially when you know you have packed on a few inches of waistline that the new jeans would not forgive? Consumer preference often prioritizes familiarity over in-depth brand understanding or personal connection. This phenomenon extends across most product categories, with established brands frequently dominating regardless of their purported brand meaning. In other words, forget the emotional journeys and deep connections – most shoppers grab what they recognize, even if it's about as meaningful as yesterday's socks. #marketing #brand #business

Seizing on millennials’ nostalgia, retail brands are bringing the ’90s back, reintroducing iconic products and styles that defined a generation. Nostalgia taps into positive emotions associated with past experiences, making it a powerful marketing tool. Retailers leveraging nostalgia can create emotional connections with consumers by reintroducing products, styles and cultural icons from bygone eras. https://loom.ly/MMBCx2o

Why is nostalgia the ultimate sales driver for DTC brands in 2024? Nostalgia isn’t just a trip down memory lane—it’s a powerful tool that taps into emotions, builds trust, and makes customers hit “Buy Now” without hesitation. Think retro designs, limited-edition drops, and collaborations that make us relive the best parts of our childhood. From Stranger Things x Coca-Cola to CASETiFY’s Hello Kitty collection, brands are proving that what’s old is definitely new again. Studies even show that 55% of people are more likely to buy something tied to a positive memory. What's a nostalgic trend you'd bring back for your audience? 👇 #dtc #ecommercesellers #smb #amazonsellers #shopifysellers #smallbusinesstips #nostalgia #nostalgiamarketing #marketingin2024 #2025marketibgtrends

It’s not just ‘design’. We're your brand's matchmaker, sparking connections that turn casual shoppers into devoted fans. Ready to transform interest into loyalty? Click 'Visit Website' on our profile to learn more and view our portfolio. Our strategic approach connects your brand with consumers to create brand loyalists, not just buyers. #DamenJackson #Packaging #PackagingExperts #Brands #Growth #Expansion #brandingdesign #branddesign #consumerpackagedgoods #cpg #cpgbusiness #cpgcompany⁠ #blogpost #blogger #grow #bloggerlife #bloggerstyle #inspire #blogs⁠ #VeganPackaging #EcoFriendlyRevolution #NeutralColors #Sustainable #Style

Big brands understand something fundamental about human nature they sell emotions, not just products. Rolls-Royce isn’t just about cars it’s about status, luxury, and aspiration selling a lifestyle of success and exclusivity. Apple doesn’t just offer technology; it sells innovation, sophistication, and respect positioning itself as a symbol of modernity and forward-thinking. Dove doesn’t merely provide beauty products; it taps into the deeply human need for self-esteem and acceptance, promoting real beauty and self-worth. Coca-Cola isn’t just a drink; it sells happiness, nostalgia, and a sense of connection with loved ones and friends. People don’t remember what you say they remember how you make them feel. To create a memorable brand, focus on evoking emotions that resonate with your audience, because feelings last long after words fade away. #Branding #marketingpsychology #brandlove #MarketingStrategy #FeelingsMatter #customerconnection #adnanmuhammadofficial

If you want to boost your sales, try making branded name for your products or services. That’s how milky donuts started, it’s just a donut filled with milk now everyone calls it milky donuts and everyone wants to taste milky donuts. My friend who sells pastries, her highest sales comes from milky donuts. Not only does it has a whimsical and appetizing ring to it! It enhances the perception of the brand. By setting the right expectations and delivering on them, trust me your sales will grow. ▪️Coca-Cola has Coca-Cola Classic ▪️Nike has Nike Air Jordan ▪️Apple has iPhone ▪️McDonald's has McNuggets ▪️Starbucks has Frappuccino These brands are popular, and these products are well-known. This is what creating a well rounded brand experience for customers looks like. ♻️Repost for others. Meeting me for the first time, I’m Judith Obodo I help businesses and creatives craft authentic brand identities that resonate and stand out. Follow for more branding tips #brandexperience #brandidentity #branddesign

Wondering what the sell out toy for this christmas will be? Having spent many years sat in Monday morning trade meetings, I know Christmas is a very important time in retail, and as a parent. If you want to get a head start, then check out our 3 Toy trends for christmas 2024 blog post, now live on TrendBible #toytrends #retailtrends #christmastrends #christmas2024 https://lnkd.in/eT-um3cf

The best brands don’t need discounts— they create cult-like loyalty instead. Why do people spend $40 on a YETI mug instead of $10 on Amazon? Or $399 on AirPods when $20 headphones work just fine? It’s not about the product—it’s the brand. Cult brands like YETI and Apple ( or emerging cult brands like Spikeball ) don’t rely on discounts or ads to win—they rely on loyalty, trust, and delivering an experience people can’t resist. If you want your brand to charge more, sell more, and attract repeat customers without a race to the bottom, join us at The Gathering 2025. Buy your ticket before December 5th, and you’ll get exclusive access to The 8 Principles of Cult Brands workshop with Chris Kneeland this January. This workshop will equip you with a roadmap to: ✔️ Charge 2–3x more than your competitors. ✔️ Build a brand people love to come back to. ✔️Never rely on discounts again. The best brands are built on value—not price tags. Let's make 2025 your year to level up. 🎟️ Secure your ticket now Chris Kneeland Spikeball Inc.

Brands come and go everyday as consumer tastes change, but some go beyond just finding a way to remain but also strike a chord w/ multiple generations. Now that Gen Z has adopted the 90’s + Y2k as their own (some think due to a yearning for happier pre-digital/social times over an upbringing defined by crisis), they are throwing us all back and here are 5 revived brands riding the wave: 1. Nokia - the indestructible, customizable phone that addicted us to snake is back! Nokia just announced last month that they are bringing 3 retro phone models back as more people embrace dumb phones. 2. UGG - from Pamela Anderson and Oprah’s favorite things in the 90’s to Kylie Jenner and JLo in 2024, searches for UGG boots Online have jumped upwards of 80% 3. Doc Martens - the chunky boot and reigning staple of grunge punk, has gone from Cameron Diaz in 90s to Olivia Rodrigo and Bella Hadid in 2024. Ironically, the fact people buy and keep pairs for longer is putting pressure on their bottom line. 4. Abercrombie & Fitch Co. - from blonde, preppy, skin tight and shirtless high school heartthrobs to a more inclusive and elevated identity, A&F somehow grew 285%, last year beating out every stock on the S&P 5. New Balance - From niche hip hop culture to Steve jobs in the 90’s to growing revenue by double digits, looking to add close to 100 stores, signing on key talent and are definitely driving culture in 2024. I know Champion, espirit, Crocs and tons of others have recently been resurgent but what other brands are you surprised are bacK? Maybe Gen Alpha will bring Macy's, Betty Crocker, Blue Bell Creameries and Campbell's back to high points! #fashion #branding #millennial #GenZ #Carhartt #marketing #generation #GenX #brand