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Discover the secrets to crafting a holistic municipal brand strategy with our latest blog! From in-depth research and creative development to community engagement and long-term sustainability, we've got you covered. Read our latest blog here: https://lnkd.in/gqUjujXT #Municipality #BrandStrategy #WebsiteDesign #KIMBODesign 

There are a variety of community types you could choose to build for your business. The most common ones are customer, industry and cause-based communities. Customer communities are exactly that - a space for customers of your products or services to come together. They might share ideas, feedback, advice - it's all about building affinity with your brand and potentially some brand ambassadors! An industry community brings together individuals in the same industry or who have a common professional interest - this might be a local business networking group for example. It's a safe space to share ideas and knowledge and position you as a thought leader or valuable contributor to the industry/area. Cause-based communities are full of individuals with a common social or environmental goal. HDS is part of communities with a focus on sustainability and being environmentally friendly. Many of our clients choose to work with us because of this common interest. If you are planning to build a community as part of your marketing strategy, which community type are you building first? #WebDesign #Community #Sustainability

There are a variety of community types you could choose to build for your business. The most common ones are customer, industry and cause-based communities. Customer communities are exactly that - a space for customers of your products or services to come together. They might share ideas, feedback, advice - it's all about building affinity with your brand and potentially some brand ambassadors! An industry community brings together individuals in the same industry or who have a common professional interest - this might be a local business networking group for example. It's a safe space to share ideas and knowledge and position you as a thought leader or valuable contributor to the industry/area. Cause-based communities are full of individuals with a common social or environmental goal. HDS is part of communities with a focus on sustainability and being environmentally friendly. Many of our clients choose to work with us because of this common interest. If you are planning to build a community as part of your marketing strategy, which community type are you building first? #WebDesign #Community #Sustainability

🌟 Why community building is the best sustainability strategy for #eventprofs 🌍 Our founder, John Arvanitakis, BA (Law, Int Relations, WITS), CEPA, built his business around the community, and it has been a key factor in his sustainability journey. 💼 Here is what community means to John: 1. Community is about bringing people together around a shared interest. 2. Community can be online, offline, broad or niche, local or global. Community is a great strategy for sustainability. It's building relationships, educating, engaging, authentic, and powerful. 🤝 Community engagement builds trust and support, leading to long-term partnerships and success. 🏙️ To take your event to the next level of sustainability, you should join a community that can help educate you and start you on your journey. Let's continue to prioritize community building for a more sustainable and vibrant event industry! 💪 #Sustainability #EventProfs

Amplifying Environmental Impact through Digital Strategy 🌍 For 15 years i have worked with, and been a hands on campaiging activist for environmental organisations. What I have noticed is that strong digital strategy is more than a necessity - it’s the catalyst for meaningful impact. Digital tools can transform how you reach, engage, and inspire your community. With the right approach, your mission can gain momentum and scale far beyond traditional methods. Over the next few posts, I’ll dive into key strategies to help environmental organisations make the most of digital tools. I’ll cover amplifying reach, tracking campaign effectiveness, and building community engagement. 👉Stay tuned for insights that can drive real impact for your cause. #EnvironmentalImpact #DigitalStrategy #CommunityEngagement

🌟 Cause Branding: Where Purpose Meets Profit!🌟   In a world filled with choices, consumers are increasingly drawn to brands that champion social and environmental causes. 🌱💚 This is where cause branding comes into play!   📈 Benefits of Cause Branding: 1. Stronger Connections: Brands that align with social issues can foster deeper connections with their audience. 🤝  2. Increased Awareness: Supporting a cause can elevate your brand’s visibility and reputation.  3. Attracting Talent: Purpose-driven organizations often attract employees who are passionate about making a difference. 🌍✨   🔍 Tips for Effective Cause Branding: 1. Choose Wisely: Align with causes that reflect your brand values and resonate with your audience. 2. Be Transparent: Share your initiatives and the impact they make—authenticity is key!  3. Engage Your Community: Involve your customers in your cause; their participation can amplify your impact.   Let's make a difference together! When brands commit to a cause, we all win. 💪❤️   #CauseBranding #PurposeDriven #SocialResponsibility #BrandLoyalty #ImpactfulMarketing #SustainableBusiness #ConsumerEngagement ThinkTree  

New issue of #thecrisps (by Tanita Hecking and me) on #businesssaviorism in fashion communication is out. As sustainability and communication professionals, how can we be better accomplices for social and environmental justice without diverting to savior complexes? And how can businesses do the same? We published our intro to business saviorism in our free issue last week but we asked us afterwards what practical tips we could give you for the future. Chances are high that you’ve internalized savior complexes, especially if you were socialized in the Global North. Ditching this way of thinking and communicating is hard because you might feel like you’re doing something good. And when has helping someone ever been a bad thing, right? (Oooooh, we have a long history of detrimental "helping"...). We could get theoretical now but we want this issue to be as practical as possible. Even writing it, we’ve double-checked and erased phrases again as we caught ourselves falling back into the narrative of “helping” as in “being superior”. So we created a lexicon of words (and the narrative they tell in the context of business saviorism) we should better leave out of our communication. Plus, we want to encourage you to challenge your internalized savior complexes and provide a short guide on how to get active. Read the full pro-issue here: https://lnkd.in/e34eHEF5 Please be gently reminded that this publication is entirely self-funded. We neither include ads or affiliate links nor accept investments or funding from brands or institutions. We strongly believe this kind of independent work is necessary to stop tiptoeing around critical issues in our industry. But it is only possible if readers like you support this labour with a paid subscription. If you read The Crisps regularly, please consider becoming a pro subscriber. #antibullshitcommando #antigreenwashing #greenwashing #fashioncommunication

Positive Publicity Through Purpose 87% of consumers have a more positive image of companies supporting social or environmental causes.🌎📣 #PositivePublicity #BrandImage #CSR #Sustainability #CorporateSocialResponsibility #TheMarketologyLab #Marketology #Marketing #Branding #CreativeAgency #MarketingAgency #BrandStrategy #CreativeSolutions #DigitalMarketing #ProfileElevation Source: Cone Communications

The Power of Community Branding: Embracing Sustainability 🌱 In today’s world, branding is about more than just a logo or a catchy slogan. It’s about cultivating a shared identity and fostering connections within our communities. Community branding goes beyond the brand itself; it embraces sustainability as a core principle. Key Elements of Sustainable Community Branding: 1. Shared Values Align your brand with the community's environmental concerns. 2. Storytelling Share authentic stories of sustainable practices and social responsibility. 3. Engagement Encourage meaningful interactions and eco-friendly initiatives. 4. Inclusivity Promote diversity and equal opportunities in sustainability efforts. 5. Social Responsibility Commit to environmental activities and community well-being. Why It Matters: - Enhanced Reputation Build credibility and trust within your community. - Increased Loyalty Foster customer advocacy and long-term relationships. - Talent Attraction Draw in employees who are passionate about sustainability. - Community Partnerships Strengthen local ties and collaborations. - Cost Savings Implementing sustainable practices can lead to significant long-term savings. Strategies for Success: - Develop eco-friendly products and services. - Host sustainable events and support community initiatives. - Implement energy-efficient operations. - Create educational content on sustainability. - Collaborate with local organizations and influencers 💬 Let’s work together to empower our communities, support local entrepreneurs, and promote sustainable practices! Join us in making a positive impact on our environment while building a thriving community. #CommunityBranding #Sustainability #SocialResponsibility #Branding #EcoFriendly #CommunityEngagement

Are these the 𝟳 𝗗𝗲𝗮𝗱𝗹𝘆 𝗦𝗶𝗻𝘀 𝗼𝗳 𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻? 😱 Want to change how people think & act? You better avoid these... 1. Make it a 𝗵𝗼𝗿𝗿𝗼𝗿 𝘀𝘁𝗼𝗿𝘆    ↳ People just need to be terrified into action, right? Right?? 🤨     2. Let the 𝗳𝗮𝗰𝘁𝘀 𝘀𝗽𝗲𝗮𝗸 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀    ↳ If facts alone did the trick, we'd have solved this already 🤷 3. Focus on the 𝘀𝗮𝗰𝗿𝗶𝗳𝗶𝗰𝗲𝘀    ↳ Telling us what we've got to lose just isn't very motivating 4. Hammer home the 𝗲𝗻𝗼𝗿𝗺𝗶𝘁𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺    ↳ This one's tricky. You don't want to play it down. But most of us feel powerless in the face of giant, complex problems.     5. Serve it straight up with 𝗻𝗼 𝗳𝗿𝗶𝗹𝗹𝘀.    ↳ Creativity, humour, playfulness, great design: they're fundamentally unserious, amirite? 🤦 6. Make people feel 𝗴𝘂𝗶𝗹𝘁𝘆    ↳ Telling people what they're doing wrong, or not doing at all, isn't how to get them onside. 7. 𝗢𝗻𝗲 𝘀𝗶𝘇𝗲 𝗳𝗶𝘁𝘀 𝗮𝗹𝗹    ↳ Great communication involves being curious about your audience. We need to think like marketeers, not town-criers. 📣 Keen to avoid the traps and start winning people over? Just flip these on their heads (or come and check out our campaigns at Hubbub where we put this stuff into action, every day...) These are seven that sprung to mind. I bet there's more. 𝗪𝗵𝗮𝘁 𝗱𝗶𝗱 𝗜 𝗺𝗶𝘀𝘀? ++ P.S. I'm CEO of environmental charity Hubbub. We bring business, government and civil society together to create campaigns that inspire & support people to make choices that are good for the environment. Follow me - Alex Robinson - for insights on environmental change, leadership and more. #environment #sustainability #climatecomms