Sapient Creative Services Inc.’s Post

📱 Instagram is testing a new type of unskippable ads on the home page while you are browsing. If you encounter one of these ads, it will prevent you from viewing the previous or next post until you have watched the ad for about 7 seconds. . . . . . #Instagram #Ads #SocialMedia #TechNews #DigitalMarketing #Advertising #UserExperience #DigitalAds #SocialMediaMarketing #TechUpdate #DigitalTrends #OnlineAdvertising #AdTesting #InstagramAds

When Rose was starting American Woman Flowers, we spent hours trying to get ads right for her on FB and Google. Learning the interface, figuring out how to target the ads appropriately and measure took a bunch of time. This is in the back of my head as I look at the new version of Lazaza we released yesterday. Want to run an ad for your business? Just type in a URL (like americanwomanflowers.com) and it does the rest. It creates the ad images, headlines, product description, pulls relevant images from the site, and susses out targeting guidance. Why wasn't this around then? It's pretty cool. There's literally no obligation to buy anything -- you can try the whole ad creation flow out for free. You can tweak it, edit, play with targeting and generate new creative. You don't pay anything unless you actually want to run the ad. And you don't need a credit card to sign up. Super easy. I'd love it if you would try it out? https://lazaza.ai

From scroll-stopping visuals to the right CTA, this guide ensures your TikTok advertising is up-to-date and designed to grab attention in a flash! #marketing #advertising #mpp

From scroll-stopping visuals to the right CTA, this guide ensures your TikTok advertising is up-to-date and designed to grab attention in a flash! #marketing #advertising #mpp

👨🏼🎨 Rather than the "The Art of War"... how about the "The Art of Making Research-Based Advertising" Creating ads doesn't have to be a guessing game. Why spend your own money, when most likely some other multi-billion dollar organization has already done it for you (at scale)! 👀🏡 Nowadays, every platform has their own Ad gallery or Transparency platform that gives you the chance to look over the fence and get insights on your neighbors yard. ✨"Ooo they installed bricks", "check out Robert's new firepit", or "WOW, would of never thought of putting turf over there by the pool!!" (just recently experienced that last one, great touch!) With advertising, we are all given the same canvas but why over and over are some company's making BEAUTIFUL and CONVERSION-OPTIMIZED ads while others look like they just don't even know if they have anyone qualified running their platform. Things to be evaluating: ✅ Size of the Ads (Same ads but 20+ different sizes for Google) ✅ Still-Images vs Motion Ads vs Text Ads vs Video Ads (You need them all!) ✅ What platform = What Audience = What Persona lives there ✅ What are you testing? Headlines? Images? Positioning. If you don't know, you're just guessing! ✅ What's the goal? CTA and where you send them is critical. If you get a lot of clicks but not a lot of conversions. You don't have an ads problem, you have a Landing page problem! ✅ How bold are you being? Safe isn't going to get you there. Think about your favorite ads... they weren't boring! Be creative. Have fun. Test a LOT!! Evolve your style!! 🌶🔥 Happy Advertising!! #DigitalMarketing #Marketing #Advertising #ContentMarketing

FYI: This video platform crushed the competition in consumer attention: The report, which utilizes an attention unit (AU) to measure the likelihood of an ad placement to grab attention and lead to positive outcomes, highlights YouTube’s dominance throughout the year. #digitalmarketing #marketing

Let's be honest: Most Ads are boring. 😴 They're dry, generic, and forgettable. But guess what? Funny ads get clicks. 😂 They stand out. They grab attention. They make people laugh (and then buy). Here's the proof: Dollar Shave Club's viral "Our Blades Are F***ing Great" ad, with its offbeat humour and irreverent style, propelled the company to massive success and became a marketing legend. Nielsen study ↳ Found that ads with humour were more likely to be enjoyed, remembered, and create a positive brand association compared to non-humorous ads. Of course, funny isn't always appropriate. But if your brand allows it, injecting some humour into your ads can be a game-changer. Don't believe me? Test it yourself. Run a funny ad alongside a boring one. See which one performs better. I bet you'll be surprised. 😉 Want to learn how to write funny ads that convert? Give me a shout. #FunnyAds #Marketing #Advertising #ROI #GoogleAds

Scaling ads isn’t just about increasing budget. A lot of times. You increase budget… costs go up. If the ad copy & creative you’re using speaks to only 7% of your market… When the platform caps that audience out. It will have to spend more to find people in your target market. Causing costs to go up. How do you scale without that happening then? Find new desires and angles in your market. You might find a new use case for your product or service you didn’t know existed. Or a problem dream clients are thinking. But you’re not saying. This can open up (for example) 17% of your market. Giving you the ability to scale within your target CPA. #marketing #advertising #clientacquisition

Best list of "advertising cheat codes" yet? I think so! The 10 minutes fly by thanks to rapid-fire tips. Note: No Tik Tok account required to watch. It should just open in your browser if you don't have an account. #Advertising #MarketingTips #DigitalMarketing

YouTube can be an effective advertising platform for almost any brand, but first things first: What’s the best way to get your YouTube Ads campaign up and running? #youtube #advertisingagency