Hub Entertainment Research

Back in October, Jon Giegengack presented at Northern Waves TV on the most important trends that will impact streaming TV over the next year. 🎬 Check out this interview discussing the differences in entertainment consumption in the U.S. and Europe, the importance of simplicity in the streaming ecosystem, and what would Jon do with $100 million to shake up the industry? Thanks to Andreas Waltenspiel for some great questions and Norigin Media for having us. Stay tuned for a video on Jon's keynote! 🎤

After a fascinating year of growth and change in the DOOH space, we're very excited to share the findings from a study we conducted with Hub Entertainment Research 🤓

🔮 Hub's 2025 Forecast revealed 🔮 In an industry marked by constant disruption, 2025 promises to be a big year with the streaming landscape poised for change. What we're seeing: -Consolidation and competition -Subscriber retention and new distribution models -The shift of news sources -Sports streaming and content strategy -Regulatory environment and industry consolidation Read more in NewscastStudio ⤵️ https://lnkd.in/eZRC4gkn

Streaming’s next act: Hub Entertainment Research predicts major shifts coming in 2025 In an industry marked by constant disruption, 2025 promises to be a big year with the streaming landscape poised for change. Read more: https://nca.st/crJnn #Streaming #OTT #AVOD #SVOD #FASTChannels #SportsMedia #TVNews #LocalNews #NewsMedia #Content

What do #Yellowstone, #SaturdayNightLive, and #Friends have in common? More than you might think—especially when it comes to political leanings. 🇺🇸 Hub's latest study, conducted with the Advertising Research Foundation (ARF), revealed surprising insights about how political attitudes influence TV preferences. As election chatter dominates, these findings couldn’t be timelier. Here are 5 key takeaways from our research: -A Nation Divided, Even on TV: The country’s political split is mirrored in TV preferences. 30% of viewers identify as conservative, 29% as liberal, and 41% as moderate. -Timeless Favorites Transcend Politics: Long-running shows like Friends and NCIS remain cultural staples, appealing across political lines. These series rely on universal themes like friendship, loyalty, and justice—timeless qualities that resonate with viewers regardless of their ideology. -Shared Favorites Exist: Yes, Friends, Fallout, NCIS, and Suits appeal equally to liberals and conservatives—thanks to strong characters and compelling relationships. -Political Content Skews Liberal: No surprise here: The Late Show with Stephen Colbert and #SNL resonate more with liberals. But shows with diverse casts like #AbbottElementary and #Bridgerton also align more with left-leaning audiences. -“Red State Void” Confirmed: Yellowstone’s appeal to conservatives isn’t just about cowboys and Montana landscapes. It’s the strong family drama and relatable characters that seal the deal. 🤔 Why It Matters: 8 of the 12 shows we tested revealed partisan like-ability skews. For creators, this highlights a critical question: Are you unintentionally alienating audiences, or tapping into what makes your viewers tick? Check out the findings authored by Mark Loughney 🔗 HUBINTEL.SUBSTACK.COM

Jon Giegengack, Michele Fino, David Apostolico (he/him/his), Jonathan Steuer, Chris Pizzurro, Howard Homonoff, Howard Shimmel, Mike Petrella, Lauren Wetzel, Jim Turner, Steve Reynolds and Mark Lee all home something to say about Tracy Swedlow's The TV of Tomorrow Show New York 2024! Hub Entertainment Research, QVC, Leap Media Group LLC, United Airlines, InfoSum, Synamedia, Imagine Communications, LG Electronics North America

The explosion of content from Netflix, Disney+ and other streamers has resulted in more TV shows than any human can possibly watch. And while the glut of content created something for everyone, the era of peak TV is over, with contraction in Hollywood bringing several shows to an end — many after just one season. Single-season streaming cancellations in 2024 have included the surprise axing of The Walt Disney Company's #StarWars series #TheAcolyte — a show whose premiere performed well according to Disney+’s own metrics — and Netflix series such as #TheBrothersSun, #Obliterated and #DeadBoyDetectives, which once reigned in the streamer’s Top 10 lists and top 100 most-watched TV titles for the first half of 2024. At least 19 streaming shows were canceled in 2024 after one season, after at least 25 were canceled in 2023. Jon Giegengack spoke with Lucas Manfredi at The Wrap about how content licensing can offer a glimmer of hope for shows canceled after one season. Read more in TheWrap 👉 https://lnkd.in/eUXP4E45

Hub: U.S. Consumers Average 13 Entertainment Sources Across television, gaming, social video, music, podcasts and more, the average U.S. household is using 13 different sources of entertainment, according to the latest edition of Hub Entertainment Research’s Battle Royale survey, with that number rising to 16 for those under 35. https://lnkd.in/eswkyJcD

📊 Factoid 7/7: #SmartTV built-in apps are positioned to own the viewing experience as MVPD set-top boxes decline. A third of viewers say they first go to a built-in smart TV app when they're ready to watch -- a 50% increase since 2021 -- while MVPD set-top boxes have declined by almost a third. For more on streaming behaviors and how they've changed over time, subscribe to our Substack 👉 Hubintel.Substack.com

The latest wave of Hub's semi-annual "Battle Royale" study finds viewers are using more entertainment sources than ever. 👉 The average household is using 13 different sources of #entertainment -- the highest total since the survey launched three years ago. 👉 Viewers under age 35 use 16 different sources, and households with kids use almost 17 sources. Read more about the findings in The Streamable ⤵️