Hub Entertainment Research’s Post

Curious about what to expect from X TV? Unlike what you might think, X TV isn’t just another social media extension—it’s a full-fledged OTT streaming service. Branded as “X-Stream Service TV” in the Google Play Store, X TV offers a wide range of live channels, from news and sports to movies, music, and weather. Here are some standout features of X TV: • Replay TV: Store up to 72 hours of shows in the cloud, so you never miss a thing. • Startover TV: Tune in late? No problem! Start any live show from the beginning. • Free Cloud DVR: Record up to 100 hours of content without any extra costs. X TV is currently available in beta for Android smart TVs. To get started, just search for X TV in your device’s app store and sign in with your X account. This could be a game-changer in the OTT space. #OTT #Streaming #XTV #Innovation #DigitalMedia

🎬 TV is evolving, and so is loyalty 📺 Did you know that nearly two-thirds of Samsung Smart TV viewers spend more than half their time streaming? But here’s the twist—streaming loyalty is unpredictable! Unlike linear TV, viewers hop between apps, chasing the latest shows. How can streaming services win in this unpredictable landscape? It’s all about building brand love and driving app loyalty. Our latest report dives deep into how Super Loyals (those active in an App for 12 months) are shaping the future of streaming. View key takeaways from the report: https://lnkd.in/dr-zWFfw #StreamingLoyalty #CTV #SamsungAds

People who paid more for their TV watch less ad-supported video, according to the latest analysis from Parks Associates; Roku owners watch a lot more ad-supported video than owners of TVs made by Samsung or LG, who overwhelmingly prefer to watch subscription video services. #FASTchannels #streaming #CTV #SVOD #AVOD

With the rise of streaming services, it's easy to forget the old-school experience of zapping and using the TV Guide. Surprisingly, there are still millions of users who rely on this traditional method. However, the challenge lies in the difficulty of reading, navigating, and enriching the old table screen. Back in 2017, I discussed this issue and proposed a column-based layout as a solution. It's promising to see some platforms, like NOS TV, adopting this approach. Would you like to see an article just about the pros and cons of old VS new? What about you? Do you still prefer the old table layout, or are you open to something new? Share your thoughts on this evolving trend. #TVGuide #StreamingServices #UserExperience #EPG

With 88% of US households projected to own connected TVs by 2027, the need for accurate measurement and attribution data has never been more critical 📊 When observing the 2024 State of Connected TV App Stores report by 42matters, you’ll find Kochava clients consistently among the top-rated streaming apps on platforms like Roku, Amazon Fire TV, Apple TV, Google TV, and Samsung TV. Learn how we empower streaming services to succeed in this competitive landscape ➡️ smart.link/6ntw8ppbwun07 #streaming #tv #measurement #digitaladvertising

🚫 No More Free Rides! 🚫 As password sharing crackdowns sweep through the streaming world, the big question is: will it truly boost subscriptions? 📉 Data from Hub’s TV Churn Tracker shows 25% of viewers admit to using someone else’s login, and enforcement is starting to result in a modest downward trend. But with SVODs losing millions each year, is password enforcement a panacea or just nibbling around the margins? In this week’s Hub Intel, Mark Loughney dives into the latest insights on who’s sharing, why they’re doing it, and what it means for the future of streaming. #streaming #SVOD #passwordsharing #media #dataanalysis #subscriptionservices

The rise of FAST channels is not just a North American phenomenon. While North America leads the way with a fragmented cable market adapting quickly to these changes, Europe presents a more nuanced picture. Countries like France, with services like Molotov TV, and global platforms like Samsung TV Plus and Pluto TV, are pioneering the FAST space, but at a different pace. This regional variation highlights the diverse approaches to content delivery and consumption across the globe. Understanding these global perspectives is crucial for anyone involved in the video streaming industry. Our latest article analyses how different markets are integrating FAST channels into their well-established systems, reducing resistance from traditional broadcasters and ensuring a smooth transition for viewers. Get the full story here: The Future of Personalized Ads and FAST Channels - https://netint.biz/4bwR3pP #GlobalTrends #StreamingTV #ContentConsumption Broadpeak

Recently watched this webinar about "Making Sense of TV Ad Measurement in 2024: What You Need to Know" You should definitely check it out, as Evelyn Mitchell-Wolf did a great job of reviewing the history, current state and future of TV currency and measurement. My 3 takeaways: * COVID threw quite a wrench into how people consume TV, perhaps speeding up the transition to Streaming that was already happening * Having used Comscore for measuring linear TV, CTV and digital media's brand lift performance, it was interesting to see how they are leading in the "new contender" landscape. * Privacy Changes - CTV is not immune to signal loss. Check it out if you have time ⌛ https://lnkd.in/eSd4gRxh

The rise of FAST channels is not just a North American phenomenon. While North America leads the way with a fragmented cable market adapting quickly to these changes, Europe presents a more nuanced picture. Countries like France, with services like Molotov TV, and global platforms like Samsung TV Plus and Pluto TV, are pioneering the FAST space, but at a different pace. This regional variation highlights the diverse approaches to content delivery and consumption across the globe. Understanding these global perspectives is crucial for anyone involved in the video streaming industry. Our latest article analyses how different markets are integrating FAST channels into their well-established systems, reducing resistance from traditional broadcasters and ensuring a smooth transition for viewers. Get the full story here: The Future of Personalized Ads and FAST Channels - https://netint.biz/4bDIMR1 #GlobalTrends #StreamingTV #ContentConsumption Broadpeak

TiVo's Q4 2023 Video Trends Report for North America is now available and includes many valuable talking points, including... 63% watch video content away from home. 76% own a smart TV, up nearly 3 ppts from last year. 46% go to 2 or 3 streaming apps before finding something to watch. 64% of daily TV viewing happens on TVs. 34% share a password for at least one service. 68% use at least one AVOD/FAST service, up 4 ppts from last year. 63% are tolerant of ads. The full report is attached. #digitalvideo #television #paytv #svod #avod #fastchannels #streamingvideo #smarttv #digitaldevices #passwordsharing #tvads #passwordcrackdown #QRcodes #socialvideo #shortformvideo #longformvideo