🚀 New Year, New Trends: How Generations Set Their Resolutions What motivates different generations to make (or skip) New Year’s resolutions? Discover the key trends from our infographic, "Making New Year’s Resolutions, A Gen + Life Reflection," based on insights from 2,000 Americans. 💡 Discover each generation’s top priorities—like mental health and saving money—and how life stages shape who’s most likely to set New Year’s resolutions. 📊 Download the infographic now! https://bit.ly/404kPjf #MRX #MarketResearch #Insights #CRResearch #GenerationalResearch #Webinar #EmergeSmarter #NewYearsResolutions #GenerationalInsights
About us
At C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for 65 years, delivering great research, deep perspective, and committed client service. We’re known for designing innovative custom methodologies for answering complex marketing questions, high-quality analytical insights, and delivering senior-level attention throughout every phase of our clients’ projects. We embrace a “whatever-it-takes” philosophy on every client engagement and are flexible enough to adapt to our clients’ needs, however challenging they may become. We offer an array of effective, customizable techniques for traditional and online qualitative, quantitative, mobile, and community-based research both in the U.S. and globally. When the need arises for quick-turn insights, we have a full suite of effective agile research solutions. We are recognized in the industry for our focused knowledge and consultative expertise in the youth and family, Latino, and multicultural consumer segments, as well as B2B research. And our dedicated Shopper Insights practice is led by former client-side researchers who have deep expertise and understanding of today’s omnichannel shopper. Whatever the business challenge, our goal is to always provide smartly-designed research and thoughtful insights that inspire decisions and accelerate brand growth.
- Website
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http://www.crresearch.com
External link for C+R Research
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 1959
- Specialties
- market research, panels, qualitative research, quantitative research, hybrid methods, focus groups, latino research, multicultural research, youth and family research, shopper insights, online qualitative research, agile methodologies, consumer research, home-use tests, mobile surveys, Attitude, Awareness and Usage study (A&U), ethnographies, advertising testing, advanced analytics, and B2B
Locations
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Primary
150 N Michigan Ave
34th Floor
Chicago, Illinois 60601, US
Employees at C+R Research
Updates
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🎉 Cheers to 30 Incredible Years! 🎉 After three decades of dedication and excellence here at C+R, Rhonda Eviston is retiring! Rhonda’s professionalism and hard work have impacted our clients, projects, and team. She’s been more than a colleague—she’s been a friend and a source of inspiration to many. While we’ll miss her, we’re excited for Rhonda as she begins this new chapter. May her retirement be filled with joy, relaxation, and fulfillment! Thank you, Rhonda, for 30 amazing years. Your legacy will always be part of C+R! 💙 To learn more about Rhonda, please visit https://bit.ly/4gi2xAw p.s. Check out some of our photos from Rhonda's retirement party yesterday! #CRResearch #MRX #BestCompanies #marketresearch #insights #retirement
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❓ Can AI take your segmentation to the next level? At C+R Research, we combine decades of segmentation expertise with AI innovation to deliver personas that go beyond the numbers—offering real, actionable insights into consumer mindsets and behaviors. In his latest blog, Patrick Panzenboeck, SVP of Information Services, explores how we use AI-driven personas to help brands make smarter, faster decisions on strategy, messaging, pricing, and more. ✨Learn how AI is transforming the future of segmentation. Read it here https://bit.ly/3DkyklT #MRX #MarketResearch #Insights #CRResearch #EmergeSmarter #Segmentation #AI #Innovation #FutureOfMarketing
From Data to Personas: How We Are Harnessing AI for more Actionable Segmentation | C+R
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💳 Do we even need in-store checkouts anymore? 🛍️ With the rise of frictionless shopping experiences, from self-checkout lanes to fully automated stores, the future of retail is evolving rapidly. Consumers increasingly demand faster, more seamless ways to shop, and brands respond with innovative technologies. In our latest blog, Kayla Myhre, Director of Shopper Insights Research, dives into: 🔹 The driving forces behind the move away from traditional checkouts 🔹 How convenience, technology, and consumer expectations are shaping the shopping journey 🔹 What this means for retailers and brands aiming to stay competitive 📖 Read the blog to find out what’s next for in-store shopping: https://bit.ly/3BAk3Rr #MRX #Insights #CRResearch #RetailTrends #FutureOfRetail #ShopperInsights #MarketResearch #FrictionlessShopping #RetailTechnology
Do We Even Need In-Store Checkouts Anymore? | C+R
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✨Beyond Data: Using AI to Transform Segmentation into Actionable Personas ✨ Learn how we’ve combined decades of expertise with cutting-edge AI to create AI personas that empower smarter decisions, as shared by Patrick Panzenboeck, SVP of Information Services, in his latest blog. Read it now and learn how our SmartMarket™ Shopper Segmentation is evolving with AI—and what’s next for this innovative approach. ✨Read it here https://bit.ly/3VuLmn9 #MRX #MarketResearch #Insights #CRResearch #EmergeSmarter #Segmentation #AI #Innovation #FutureOfMarketing
From Data to Personas: How We Are Harnessing AI for more Actionable Segmentation | C+R
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Happy 25th work anniversary to our incredible CEO, Paul Metz! Your brilliance, curiosity, and innovative spirit have left an indelible mark on C+R Research over the years. As a great mentor, leader, and advocate for innovation—especially in your passion for leveraging AI—you continue to inspire all those who have had the privilege of working with you. We are so excited to celebrate this milestone and look forward to the exciting path ahead under your leadership! 👏 Congratulations, Paul! 👏 To learn more about Paul, please visit: https://bit.ly/4geHaAk #MRX #MarketResearch #Insights #Innovation #CCResearch #WorkAnniversary #EmployeeAppreciation
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💬 Building Genuine Connections with Multicultural Consumers Starts Here! Did you miss our webinar, "Commitment Over Campaigns: How to Build Real Relationships with Multicultural Consumers?" No worries—you can catch the highlights in just 2 minutes! 👉 Read our "Top Takeaways" blog to learn how brands can move beyond one-off campaigns to build authentic, lasting relationships with diverse audiences. Discover strategies for earning trust, fostering loyalty, and driving meaningful engagement in today’s dynamic marketplace. 🔗 Read it now! https://bit.ly/4graEdA #MulticulturalMarketing #BrandStrategy #MRX #MulticulturalResearch #Inclusion #CultureBeat #CRResearch
Marketing to Hispanics | C+R
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🚀 From Data to Personas: Smarter Segmentation with AI Gain instant, actionable insights into your key consumer segments with C+R Research’s AI-driven personas. Combining decades of segmentation expertise with cutting-edge AI, we’re helping brands understand behaviors, mindsets, and reactions faster than ever. In our latest Emerge Smarter blog, Patrick Panzenboeck, SVP of Information Services, shares how our SmartMarket™ Shopper Segmentation is evolving with AI—and what’s next for this innovative approach. ✨ Read it here https://bit.ly/49KRz4l #MRX #MarketResearch #Insights #CRResearch #EmergeSmarter #Segmentation #AI #Innovation #FutureOfMarketing
From Data to Personas: How We Are Harnessing AI for more Actionable Segmentation | C+R
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Visit Booth #215 at TMRE Live Today + Get Some Garrett Popcorn! Stop by to connect with our team at TMRE Live in Orlando! Meet Erin Barber, C+R’s President and Chief Client Officer, Gina Sus, SVP, and Kathleen Blum, VP of Shopper Insights. We’d love to share how our custom research can help your brand. Learn more here: https://bit.ly/41hUYoY #MRX #TMRE2024 #Insights #CRResearch #StrategicWorkshops #Hormel
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Join Us Today if You're at TMRE Live! 📅 11:10 AM ET - Join Kathleen Blum, VP of Shopper Insights at C+R Research, and Jenny Rechner, MBA, Shopper Insights Manager at Hormel Foods, for their session, “Strategic Research Workshops: Fueling Stakeholder Alignment and Action” 📍 Visit Booth #215 - Connect with our team and enjoy a Garrett Popcorn snack. We look forward to seeing you there! Learn more here: https://bit.ly/3VlzKm5 #MRX #TMRE2024 #Insights #CRResearch #StrategicWorkshops #Hormel