Operative

The Future of Advertising is Here with Linear Streaming! Operative AOS is revolutionizing media with a seamless hybrid solution that blends linear workflows and digital delivery. Media companies can now optimize premium inventory, deliver dynamic ads, and unify operations across platforms—all within a single platform. As live sports and top-tier content shift to streaming, AOS empowers businesses to maximize yield and deliver unmatched ROI for advertisers.   Learn more about how Linear Streaming is transforming the industry: https://lnkd.in/dSDEttuQ Plus, download Operative’s latest guide on linear streaming to get a playbook for success: https://lnkd.in/eRFkQAmz

As 2024 comes to a close, we’re celebrating the collective impact of all STAQ users. From reports created to actions taken, this year’s numbers tell an incredible story. With the STAQ-ify Wrap-Up, we’re highlighting the data-driven achievements that have shaped this year. Here’s to another year of unlocking insights and driving results together! #STAQifyWrapUp #DataDriven #Insights

Welcome to the media jungle! Dive into Five Trends Shaping Media in 2025, highlighting the twists, turns, and opportunities ahead. From evolving consumer expectations and complex measurement challenges to groundbreaking monetization strategies, these insights are your roadmap to thrive in an ever-changing landscape.   Discover the trends and prepare for the future: https://lnkd.in/emqVuVwS #MediaInnovation #AdTech #TrendsOf2025

Ben Tatta, CCO of Operative, recently sat down with IntelliVid Research to explore how AI is transforming advertising. Learn more about how emerging technologies are shaping video ad personalization and targeting in the streaming world. A must-watch for anyone interested in the future of advertising and the implications of AI! #AI #AdTech #OnlineAdvertising

In CSI Magazine's recent article, they explore the future trends of AI for 2025. David Dembowski, Operative’s SVP of Global Sales, shares insights on how AI will revolutionize advertising and optimize media workflows. Hear more about what David, along with other industry leaders, have to say about how AI will evolve and its impact on production, personalization, and advertising in the media and entertainment industry. #AI #MediaInnovation #FutureOfMedia https://lnkd.in/eUZwBrrU

As media evolves rapidly, the terms we use to talk about it are shifting too. That's why it's crucial to stay up to date with the evolving terminology. Dive into the Modern Media Dictionary to explore how traditional concepts like "linear" advertising are being redefined and what new terms like "convergence" and "FAST" mean for the future of TV ad sales. Understanding these definitions is key to long-term success. #MediaDictionary #AdSales #DigitalTransformation #CTV https://lnkd.in/eAcextwB

Great perspective from Ben Tatta on how the streaming landscape is evolving, and Warner Bros. Discovery's partnership with Charter Communications is a game-changer. By integrating Max into Spectrum at no cost, we're witnessing a strategic "re-bundling of TV" that addresses consumer pain points of complexity and rising costs. This move isn't just about pricing—it's about creating a more seamless, user-friendly entertainment experience that simplifies content discovery and access. #StreamingStrategy #MediaInnovation #TVTrends

Counting down the days until CES 2025! Operative is excited to attend CES from January 7th-10th. Will you be in Las Vegas? Don’t miss the chance to connect with our team! Discover the latest on Linear Streaming and Live Sports, AI, and get a sneak peek at what we’re bringing to 2025. Let’s discuss how we can help drive success for your business. Schedule a meeting with us here: https://lnkd.in/eZY6wrb2 #CES2025 #Innovation

Digital and broadcast media companies are adopting a "blended convergence" approach—uniting the strengths of linear sales and programming with digital distribution. This hybrid model integrates premium linear spots with digital benefits like unification, targeting, and automation. Ready to navigate the future of TV? Download Operative’s latest guide to explore how linear streaming is reshaping ad sales and get a playbook for success. #LinearStreaming #AdTech #FutureOfTV #MediaInnovation #DigitalTransformation https://lnkd.in/eRFkQAmz

CPMs surged nearly 10% during the week of Black Friday and Cyber Monday, driven by a strong push from the auto industry. Among the top 17 advertisers during the holiday week, 7 were from the auto industry, pouring significant ad dollars into holiday campaigns and boosting overall spend and competition. Stay ahead with actionable data trends in our Data Digest, and reach out if you want to learn more! #HolidayAds #DataDigest #AdvertisingTrends #CPM