Steven Vonder Haar

A common hurdle in broadcast attribution lies in integrating data from multiple sources to gain a holistic view. Platforms like LeadsRx play a vital role in this process, consolidating data from ACR, set-top boxes, digital fingerprinting, and beyond to provide actionable insights. See the link in the comments for more information

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Are you monitoring the effectiveness of your subscriber acquisition strategies? Learn how to track the full LTV profitability of newly acquired subscribers to better manage margins and marketing campaigns. Get our guide to show you how to scale subscriber growth profitably. Read more 👉 https://lttr.ai/AZS7g #how-to #growthmarketing #subscription #LTV #subscriberretention #Subscriptionmodel #b2b #b2c #premium

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Research shows many #B2B CMOs want to use #GenAI 🤖 but struggle with implementation. Read our latest blog on overcoming AI integration challenges and partnering with agencies to unlock its creative potential: https://loom.ly/lW7nHoE #MarketingInnovation #DigitalTransformation #AI #CMO #B2BMarketing #TechTrends

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Tracking new ad creative you've shipped shouldn't be "rocket science." HOUSTON WE HAVE 🚀 LAUNCH ANALYSIS 🚀 The fastest, most efficient way to report on new creative. ✨ Analyze new creatives you shipped with w/time-based views ✨ Better track ads that are earning early spend ✨ Call attention to new winners with automatically awarded badges Plus, our all-new Opportunities feature shows you the exact actions & iterations to tackle next. -- P.S. Learn more about Launch Analysis here 👇 https://lnkd.in/gt3yqYmW

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Simplify and automate your media review process with MT Broadcast’s Content Summary feature! Get concise overviews of your content and extract valuable insights quickly without sifting through hours of footage. Your clients are going to love this! Learn more: https://zurl.co/Dt08 #ContentSummary #MediaResearch #Efficiency #MTBroadcast #SmartTech

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🤔 Facing challenges with your marketing budget and targeting efficiency? Discover how Locala uses localized intelligence to overcome common advertising hurdles like overlapping segments and imprecise targeting. Dive deeper into our strategy that tailors campaigns to enhance relevance and impact. 🚀 👉 Learn more about optimizing your campaigns with Locala https://hubs.ly/Q02NDcCv0 #MarketingStrategy #LocalizedIntelligence #DigitalMarketing

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AAM Brand View was developed to help publishers share their cross-channel audience with advertisers. Several publishers like Jessica Perez from The Dallas Morning News shared why they value reporting cross-media data and how they promote their brand with Brand View. https://hubs.li/Q02Qw7sJ0 #media #data #crossmedia #audience

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Instant access to segmentations and more with Virtual Audiences. Our latest cutting-edge AI technology solution bypasses the time and cost associated with traditional fieldwork and dives straight into gathering insights in minutes. Powered by Yabble's proprietary Augmented Data model, Virtual Audiences are infinitely knowledgeable. Generating accurate, deep and meaningful insights on almost any topic. No fieldwork, no quota management, no waiting weeks. AI-generated data. Unlimited insights. As easy as 1, 2, 3, Yabble. 1️⃣ Add your question or topic 2️⃣ Validate your personas and approve your questions 3️⃣ Start generating insights For answers to this, that, and everything. Yabble it. Find out more at https://hubs.la/Q02tK2vz0 #ai #segmentation #datacreation #syntheticdata #mrx #insights #yabbleit

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Over the past three years, Connected TV (CTV) viewers averaged an ad completion rate of 96-98%. Are you capturing the rapidly growing streaming video audience? Don't miss the chance to reach new prospects, connect with an OnMedia representative today! https://ow.ly/l9Vr50RfRPm #MediaBuying #OnlineVideo #MarketingStrategy #AdvertisingTrends #DigitalMarketing #CTVAdvertising #VideoMarketing #DigitalAdvertising #StreamingVideo #ConnectedTV

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VISTA, by ElementalTV, aims to transform how publishers address the challenge of supply addressability, leveraging advanced data analytics and granular targeting options based on demographic, behavioral, and contextual factors, thereby unlocking new revenue streams and driving better campaign performance. #connectedtv #streamingtv #avod #fasttv #adtechnology #digitaladvertising #ctvadvertising #adtech

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As content production and redistribution expand across numerous digital streaming platforms, audience measurement and engagement tracking are becoming more sophisticated. What implications does this hold for public media? What strategies should stations do to stay ahead? https://lnkd.in/ehTXqgyX

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Great article from Barry Adams via Bo Sacks! Publishers increasingly rely on Google Discover for traffic, but this approach can be risky. While Discover's personalized content feeds drive substantial views, it can lead to volatility and practices like clickbait. Focusing on genuine insights, valuable content, and balanced headlines can help sustain visibility while avoiding algorithm penalties. Publishers should treat Discover traffic as "bonus" and focus on building a strong, engaging brand.

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Public affairs campaigns change rapidly. With three layers of influence, Atlas for Individuals, Insiders, and Issues audiences can tackle any challenge. Learn how to deliver layers of influence, amplify your message, and win with Atlas. https://hubs.ly/Q02YhsM10 #politicaladvertising #digitaladvertising #digitaladvocacy #politics

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On the service provider side, traditional operators and telcos are looking for TV options to offer and entice or retain customers as they pivot away from traditional pay TV and prioritize broadband growth, where pairing entertainment can help maintain customer relationships for other services. In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as long as feasible.” Parks Associates research showed that as of Q1 2024 Charter’s Spectrum TV services are in 23% of internet homes, up yoy from its 19% market share in each 2022 and 2023. Sorensen wrote that service providers are adopting streaming bundles to lower operational expenses and to appeal to larger advertisers by enabling ad buying across multiple platforms. “Additionally, bundles help prevent churn of the subscriber completely departing,” wrote Sorensen. “Parks Associates anticipates we will continue to see the reemergence of a new kind bundle as a way for pay-TV providers to reengage and entice lost customers.” https://lnkd.in/gUbgPY8J

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