Radio Connects

Curious about how Live #Radio supercharges #TV campaigns? Our latest report, Live Radio Amplifies TV, reveals how adding Live Broadcast Radio to your TV #campaigns boosts reach by 23%, drives 17% higher #brand recall, and delivers a remarkable 11% #ROI #uplift! By reaching audiences when screens are off, Live Radio maximizes a campaign’s impact in today’s fragmented media landscape.   Unlock the power of Radio working with TV to generate broader reach, deeper engagement, and stronger ROI. View the full report in the flip book here: https://lnkd.in/gPx5qVUK. Download the full report @radioconnects.ca/why

On November 15, 2024, the Canadian Radio-television and Telecommunications Commission (CRTC) will launch two consultations as part of its work towards implementing the modernized #Broadcasting Act (the Act): a Notice of Consultation on #Canadian Content, and a Notice of Consultation on #Radio Modernization. The Commission will also publish an updated regulatory plan highlighting the ongoing and upcoming activities to implement the Act.  The CRTC is inviting industry stakeholders to register for an embargoed virtual information session with #CRTC staff to answer questions you may have about these consultations and how to participate.    The English session will be held on Nov. 15, 2024, from 11:30 a.m. to 12:30 p.m. EST.   The French session will be held on Nov. 15, 2024, from 12:45 p.m. to 1:45 p.m. EST.    We will be attending the information session and will follow up early next week with a full summary of the session and the releases. Also included in next week’s communications will be our member resource for reporting on the airplay of Indigenous and emerging artists (Annual Return - Form 1121).    If you are interested in attending the CRTC’s session, please contact them at [email protected] by 10:00AM Friday November 15, 2024. As always, please reach out to Tandy Yull ([email protected]) with any questions. 

Canada's Holiday Shopping Survey Report, unveiling national trends and shopper behaviours for the 2024 holiday season. #Holiday budgets are on the rise as #Canadians plan to spend 32% more than last year with an average budget of $971 dedicated to gifts and holiday goods, the most significant increase since 2019. At the same time, nearly 90% are deal seeking this season as part of their holiday shopping strategy. The most popular shopping periods this year are the weeks leading up to Black Friday, with 89% of Canadians shopping between November 1 through November 28, followed by the weeks between December 3 through December 20. "We're seeing a significant jump in holiday budgets this year and a trend towards shopping for the holidays ahead of Black Friday deals," said Casdin Parr, Executive Vice President of Retail Advisory Services, JLL Canada. "This is the largest #budget increase we've seen since pre-pandemic times, with Canadians indicating that #shoppingcentres will be their primary holiday shopping destination." 2024 shopping preferences: 99% of Canadians are planning to visit a shopping centre during the holiday season, up from 95% last year When it comes to making holiday purchases, shopping centres remain the preferred option, with 74% of Canadians planning to shop in-store. Online purchases from internet platforms follow closely behind at 70% Average dwell time per shopping centre visit is 66 minutes Canadians are also planning to spend more on experiences such as dining, travel and recreation, as the budget share for experiences has increased to 36% this year, up from 30% last year Gift cards continue to be the most popular gift this year, with 78% of Canadians planning to purchase gift cards for those on their holiday list With the exception of YouTube, social platforms have experienced a decline in use for shopping decisions this year. Notably, Gen Z shoppers are turning less to social media for holiday shopping decisions, with TikTok seeing the largest drop by 20 percentage points Younger generations are more likely to prioritize saving this year with nearly half of Gen Z, 47% choosing to save, compared to just over one-third of Baby #Boomers at 37% #radio #advertising #radioworks #retailers #trustradio

https://lnkd.in/gyR7Qadz Canada's Holiday Shopping Survey Report, unveiling national trends and shopper behaviours for the 2024 holiday season. #Holiday budgets are on the rise as Canadians plan to spend 32% more than last year with an average budget of $971 dedicated to gifts and holiday goods, the most significant increase since 2019. At the same time, nearly 90% are deal seeking this season as part of their holiday shopping strategy. The most popular #shopping periods this year are the weeks leading up to Black Friday, with 89% of Canadians shopping between November 1 through November 28, followed by the weeks between December 3 through December 20. "We're seeing a significant jump in holiday budgets this year and a trend towards shopping for the holidays ahead of Black Friday deals," said Casdin Parr, Executive Vice President of #Retail Advisory Services, JLL Canada. "This is the largest #budget increase we've seen since pre-pandemic times, with Canadians indicating that #shoppingcentres will be their primary holiday shopping destination." 2024 shopping preferences: 99% of Canadians are planning to visit a shopping centre during the holiday season, up from 95% last year When it comes to making holiday purchases, shopping centres remain the preferred option, with 74% of Canadians planning to shop in-store. Online purchases from internet platforms follow closely behind at 70% Average dwell time per shopping centre visit is 66 minutes Canadians are also planning to spend more on experiences such as #dining, #travel and #recreation, as the budget share for experiences has increased to 36% this year, up from 30% last year Gift cards continue to be the most popular gift this year, with 78% of Canadians planning to purchase gift cards for those on their holiday list With the exception of YouTube, social platforms have experienced a decline in use for shopping decisions this year. Notably, Gen Z shoppers are turning less to social media for holiday shopping decisions, with TikTok seeing the largest drop by 20 percentage points Younger generations are more likely to prioritize saving this year with nearly half of Gen Z, 47% choosing to save, compared to just over one-third of Baby #Boomers at 37% #radio #advertising #retailers #media #audio #radioworks #trustradio #christmas

https://lnkd.in/d8Qn873x Momentum Media and Pattison Media have announced that Raleigh, NC-based media research firm Coleman Insights will be the exclusive licensee of #Validate #Audio #Attribution in the U.S. The U.S. launch follows a new agreement with Validate creator, Pattison Media, and Momentum, which operates the platform and licenses it worldwide, through which Coleman Insights has exclusive rights to sell and market the service in the U.S. “Warren and the Coleman Insights team have been instrumental in helping us create the launch strategy for the United States,” said Shawn Smith, President at Momentum Media. “Warren’s firm belief in the Validate methodology and his company’s network of industry luminaries makes Coleman Insights the perfect partner for success.” Validate helps radio stations demonstrate the impact of their advertising campaigns, showing advertisers how over-the-air advertising campaigns generate consumer impressions and drive traffic to websites. “Validate will deliver remarkable results for radio stations in the U.S.,” said Coleman Insights President Warren Kurtzman. “For decades, advertisers have sought concrete ways to measure radio’s impact. I’ve been involved in the sales of services to radio stations for 40 years and I have rarely felt such a universal response to a new idea like I’m seeing with Validate.” Cox Media Group and Connoisseur Media have already signed on as charter subscribers to Validate. The commitments of these two groups follow extensive discussions with the board of directors of the RAB (Radio Advertising Bureau), whose members will receive discounts on Validate subscriptions. “Radio needs tools that make the impressive results we deliver very clear for advertisers,” said Rob Babin, Executive Vice President, Radio at Cox Media Group. “We believe Validate does that and look forward to our partnership.” “When I first saw Validate, I knew it was something that could generate revenue for our stations,” added Connoisseur Media CEO Jeff Warshaw. “We look forward to being among the first radio groups delivering this important information to advertisers that demonstrates the power of radio.” Validate combines streaming listening data with audience estimates from trusted ratings providers, using a proprietary algorithm to estimate total audience reach across both streaming and broadcast. By reporting on ad performance almost instantly, Validate allows radio sales teams to give advertisers real-time feedback on the effectiveness of their campaigns. A unique conversion tag further enables advertisers to track website engagement from listeners exposed to campaigns, capturing data for up to 90 days after exposure.

https://lnkd.in/g-cC3dfh STREAMING MUSIC = PERSONAL MUSIC Here is this week's Luminate Data Market Watch report which features Canadian music stats for the current week and YTD with comparisons to last year. This chart is published every Tuesday. The abbreviation "TEA" is a term used to describe the sale of music downloads or singles. A track equivalent album is equal to 10 tracks, or 10 songs.

https://lnkd.in/gpiAK4QB Jacobs Media and its mobile app division jācapps launched a new product called jācapps DR, designed to help radio stations generate revenue from their mobile app. Using a three-step approach, jācapps will teach clients how to promote their apps, analyze their analytics, and make money with digital revenue generated from the app. “We know that radio stations span a wide spectrum of audience sizes and internal capabilities,” jācapps COO Bob Kernen said in a release. “Our goal was to create a product that meets them where they are. If you need help building an audience, we can help with that. If they’re ready to start selling their inventory, we can help there, too. And if they want to start taking advantage of turn-key programmatic advertising, we have a solution for that, too.” Jacobs Media Director of AI and Digital Revenue Chris Brunt added, “We believe that this new offering just reinforces our commitment to radio’s success in a really challenging time. We hope that our hundreds of clients, as well as non-clients, will engage with us to help them with digital revenue strategy.” jācapps DR includes sales team support and options for programmatic advertising.

https://lnkd.in/g-2XEEQr Luminate has introduced the *Luminate Index*, a tool to rank artists based on their connection with consumers using a mix of proprietary audience data, social media, and streaming data (including Billboard chart performance). The index, launched in October, uses five factors to calculate a composite score for each artist: streaming (30% weight), awareness (25%), social media footprint, public perception, and fan engagement (15% each). The result ranks artists by their influence and potential impact on consumer brands. Taylor Swift tops the overall ranking, with other top artists including Adele, Beyoncé, Ariana Grande, and Lady Gaga. Luminate also breaks out rankings for different audience segments, such as Gen Z (with Rihanna at the top), and Hispanic audiences (led by Shakira). The index allows a deeper analysis of each artist's performance across factors like streaming, awareness, and fan engagement. For instance, Olivia Rodrigo’s strong overall score is driven by her high streaming performance and well-rounded metrics, while Miley Cyrus excels in awareness and social media but lags in fan engagement. The index’s detailed insights help brands and labels identify artists' influence, allowing for smarter partnership and alignment decisions. The Luminate Index ranks over 500 artists on a scale from 0 to 100, providing a comprehensive measure of an artist's impact across various audience segments.

#radio #audio #advertising #ads #AI

https://lnkd.in/gm-CAmsf A study conducted by the Gay and Lesbian Alliance Against Defamation (GLAAD), the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, has found that 90% of the advertising industry believes it’s very important to feature the LGBTQ community in advertising — despite the ever-present risk of a backlash. GLAAD’s 2024 Visibility Perceptions in Advertising, based on a survey of 200 decision-makers and marketing executives from advertisers and advertising agencies, found increases across the board on whether advertising pros viewed representing specific LGBTQ segments to be important. For example, the importance of transgender representation has increased by 71% vs. 2021, when GLADD’s last study on the matter was released. For bisexual representation, it’s a 69% hike, and for nonbinary representation it’s a 34% increase. “This report underscores what GLAAD and many researchers have uncovered in the past few years: LGBTQ inclusion is a future-proofing brand growth strategy,” Meghan Bartley, GLAAD Senior Director of Agencies, Brands and Engagement, said in a release. “While Gen Z and Millennial consumers are more likely to be, know, and support LGBTQ people and the purchasing power of LGBTQ people in the U.S. is $1.4 trillion, the real argument for inclusion lies with expectations of consumers across demographics. “A majority of consumers support pro-LGBTQ brands, are more likely to buy or use brands with demonstrated commitments, and are more likely to support brands facing backlash rather than the critics,” Bartley continued. “The industry understands this, which is why we see an increase in expected brand commitments to LGBTQ efforts since 2021. Brands who have yet to engage in LGBTQ strategies must start today for long-term growth.” Among other findings, the study found the advertising industry is more fearful of enduring backlash due to LGBTQ inclusion vs. facing backlash for a lack of LGBTQ inclusion. This, GLADD says, is despite the finding that consumers — especially younger ones — are 51% more likely this year to say the ad industry isn’t doing enough to achieve appropriate representation. The research also concluded that there has been an 80% increase in the industry saying the LGBTQ community is very important to their business vs. 2021 — and that 69% of advertisers and agencies have funds specifically allocated to targeting the LGBTQ community. That’s up 17% from the prior survey in 2021.