Connected TV advertising offers immense opportunities but is riddled with challenges, such as fragmented data and siloed measurement systems. Ian Maier of Hightouch shares how their Customer Data Platform (CDP) is changing audience targeting and measurement for advertisers in the evolving CTV ecosystem. Read more: https://nca.st/LWnRY #CTVAdvertising #CustomerDataPlatform #AdTech #ConnectedTV #AudienceTargeting #StreamingAds #MarketingTechnology #DataDrivenMarketing
NewscastStudio
Broadcast Media Production and Distribution
St. Louis, Missouri 3,605 followers
The trade publication for broadcast production. We're here to help you navigate the future of broadcast.
About us
NewscastStudio is the trade publication for broadcast production, at the center of broadcast technology, creative design and engineering, along with the tools and techniques that make storytelling possible.
- Website
-
https://www.newscaststudio.com
External link for NewscastStudio
- Industry
- Broadcast Media Production and Distribution
- Company size
- 2-10 employees
- Headquarters
- St. Louis, Missouri
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Broadcast Design, Motion Graphics, Broadcast Engineering, Technology, TV News, Video Production, Set Design, Production Design, LED, Video Walls, TV Technology, Sports Broadcasting, Production, News Media, Broadcast Technology, Virtual Production, and Cloud
Locations
-
Primary
Get directions
St. Louis, Missouri 63101, US
Employees at NewscastStudio
Updates
-
The Evolving Role of Security in Media Storage Strategies With the rise of content value and increasing cybersecurity threats, the media and entertainment industry is rethinking how and where it stores valuable media assets. Hybrid storage solutions and robust security protocols are becoming essential to meet the demands of major studios and rights holders. Read more: https://nca.st/Zlaza Featuring insights from Mélanie LANGLOIS of Viaccess-Orca, Sam Peterson of Bitcentral, Inc. and Terri Davies of Trusted Partner Network. #MediaSecurity #ContentProtection #MediaStorage #Cybersecurity #HybridStorage #CloudSolutions #BroadcastWorkflows #Broadcasting #ContentCreation #ContentSecurity
Media organizations rethink storage security as content value rises
https://www.newscaststudio.com
-
NewscastStudio reposted this
Thanks to NewscastStudio for putting together this nice overview of the way advanced robotics can bring efficiencies while maintaining, and even enhancing, creative content. #broadcast #camerarobotics
Broadcast studios increasingly integrate robotic camera systems to boost efficiency and unlock new creative possibilities. While these systems streamline operations, broadcasters must strike a careful balance to ensure storytelling remains the priority. Featuring insights from Neil Gardner of Vinten, Karen Walker of Ross Video, Michael Cuomo of Telemetrics Inc., Paddy Taylor of Mark Roberts Motion Control and James Eddershaw of Shotoku Broadcast Systems. This article explores how technology is reshaping broadcast workflows without compromising creativity. Read more: https://nca.st/Xi2xt #BroadcastTechnology #CameraRobotics #StudioProduction #BroadcastEngineering #CreativeStorytelling #MediaTechnology #TVProduction #Robotics #BroadcastInnovation #Broadcasting #StudioTech
Balancing camera robotics with storytelling in broadcast studios
https://www.newscaststudio.com
-
Diverse news representation remains critical for Black Americans, study finds https://nca.st/hhp4Z Horowitz Research #NewsMedia #TVNews #News #Streaming
Diverse news representation remains critical for Black Americans, study finds
https://www.newscaststudio.com
-
Pittsburgh PBS WQED station quietly rolls out new logo to social channels https://nca.st/GuxXA #Branding #LogoDesign #Design #PBS
Pittsburgh PBS station quietly rolls out new logo to social channels
https://www.newscaststudio.com
-
Titan OS partners with Little Dot Studios for the launch of six new free streaming channels https://nca.st/bWqJx
Titan OS partners with Little Dot Studios for the launch of six new free streaming channels
https://www.newscaststudio.com
-
Strengthening Broadcast Security with Zero Trust Architecture As remote production workflows become the norm, broadcasters are adopting Zero Trust Network Access systems to secure content and infrastructure. This approach represents a shift in cybersecurity thinking, requiring continuous verification of every user and device accessing network resources. Featuring insights from Eric E. of Akamai Technologies, Terri Davies of Trusted Partner Network (TPN) and Sam Peterson of Bitcentral, Inc. Read more: https://nca.st/mKBqH #BroadcastTechnology #MediaSecurity #ZeroTrust #RemoteProduction #ContentProtection #MediaWorkflows #Cybersecurity #BroadcastInnovation #Broadcasting
Broadcasters adopt zero trust architecture for remote security
https://www.newscaststudio.com
-
ARRI announces the Artemis 2 Live camera stabilizer https://nca.st/RDbI0
ARRI announces the Artemis 2 Live camera stabilizer
https://www.newscaststudio.com
-
Boost Graphics, subsidiary of EMG / Gravity Media, delivers graphics for major English football league https://nca.st/2sHLP
Boost Graphics, subsidiary of EMG / Gravity Media, delivers graphics for major English football league
https://www.newscaststudio.com