BrightEdge

Since Google AI Overviews (#AIO) launched out of Labs in May this year -to everyone in the US - we can see how AI Overview presence has grown across most industries. Back in December 2023, we built BrightEdge Generative Parser ™ to see how AI takes shape in search. From a macro perspective this can help us see how AIO is growing and is most present in #Healthcare, #Education, #Insurance, and #B2Btech sectors. - May-Dec 2024. In addition our new Nov-Dec research shows. 🔍 Google AI Overview Evolution 1. Sustained Growth and Decreased Volatility Show AIO Maturation 2. YouTube Citations Find New Baseline with Steady Growth 3. List Features in AI Overviews Show Major Structural Changes 🎯 Industry Shifts 1. E-commerce AIOs Dynamically Evolved Over the Holidays 2. The Travel Sector Stabilizes After a Huge October Surge 3. The B2B Tech Sector Experiences Dramatic Content Evolution 4. Healthcare Experiences Strong Authority Consolidation 5. The Insurance Sector Experiences the Most Focused Authority Shift We've long anticipated the rise of AI in Google and in engines like #ChatGPTSearch and #Perplexity. We can now see how it is reshaping the search landscape right before our eyes.   🚀More importantly, team BrightEdge is fully equipped to help you adapt and make the most of multiple, incremental, #AI and #Search opportunities in 2025. #AISearch #ChatGPT #GoogleSearch #SEO #SearchMarketing #FutureOfSearch #AIOverviews #MultimodelAI #DataCubeX #BrightEdgeInstant

From the growth of ChatGPT Search and Perplexity to Google’s AI Overview evolution, 2025 will open up a whole new realm of opportunities for search marketers. CEO Jim Yu shares more below! #AISearch #ChatGPT #Perplexity #GoogleAI #FutureOfSearch #AI2025 #AIO #SEO

Google is looking to provide a more helpful search experience. Gemini 2.0 will accelerate AI Overviews ability to tackle multi-step and multimodal queries. Are you ready? Want to ensure you see and can be seen in as Multi-model Generative AI shapes search further in 2025? 1. Monitor your AI and Digital Footprint in Real-time: See how AI views your brand in real time. Understand exactly where they are showing up in AIO, and view and monitor changes with BrightEdge Instant. 2. Enhance Human Productivity with AI Assistance: Equip yourself with the right level of AI assistance to produce content that’s not just fast but optimized from the start for AI-driven search engines with BrightEdge Copilot. 3. Scale at Speed with AI Automation: Save on essential but time-consuming technical SEO tasks that can be automated. BrightEdge Autopilot automatically structures content in an easy way for AI engines to process, trust, cite, and use. All powered by #DataCubeX https://lnkd.in/gqQ7Q67j

🚀 Google's future AI Mode in its Gemini Live app indicates the multimodal shift of the AI market. We recently witnessed this with BrightEdge Generative Parser™, visual formats, and YouTube videos. I enjoyed sharing more with MediaPost below   🎯 New potential capabilities include a microphone button for voice input, while you can take a picture or add an existing one, and will be available in 40 languages   🔄 With visual capabilities already existing in Google Lens, the addition of voice will complete a triage of voice, visual, and video capabilities.   As Laurie Sullivan writes, there have been dramatic shifts in how AI reacts to holiday shopping surges. This includes visual content and a 52.5% increase in advanced product views. 📊   •  At BrightEdge, we have seen a surge in YouTube video experimental in Google AIO Overviews as they look to stabilize their presence.  • As multi-model AI improves, we see Google utilizing it more to better serve content and make shopping experiences more shoppable.🛍️   ⚠️ At the moment, AI mode and its voice capability are only available on Google Pixel phones and via the Play Store. The trade-off - the 5-year data retention policy raises important privacy considerations.   📱 Let’s not forget Apple is incorporating OpenAI's ChatGPT into its voice assistant, Siri. In addition, Gemini’s early models are available on the #iphone- stay tuned for more?   I would love to hear your thoughts on this. 💭 #AI #GoogleGemini #MultimodalAI #GoogleAI #VoiceAI #VisualAI #AIOverviews  #GoogleLens #AIMode #ChatGPT #Siri

🎯 AI is changing the way people #search and consume #content. It is constantly evolving; marketing departments everywhere need to ensure they stay ahead of changes and pivot fast and effectively. Our CEO Jim Yu shares some fascinating insights on #Forbes #CMO and in his post below on how AI is inventing customer experiences across multiple industries. 🛒 Shopping experiences are evolving from 'product recommendations' to 'lifestyle orchestration.' 🌟 Travel planning is shifting from comparison-based to context-aware journaling 🌡️ Healthcare is moving from reactive solutions to predictive wellness partnerships 🔍 #SEO, search, and #contentmarketers are in a great position to help brands connect with and serve their customers in the most creative and impactful #digital ways. #AI #Marketing #DigitalStrategy #FutureOfBrands #MarketingInnovation #BrightEdge #SearchAI

💰 It's that time of year when revenue is firmly on the CFOs radar. On average, the holiday season drives 19% of total annual sales for retailers. My question is, as AI experiences evolve, what happens after…   The holiday rush isn't just about clicking "buy" anymore. From #mobile browsing to #local #social and #in-store experiences, consumers are hunting for the 'perfect gift' across all channels.🛍️   🚀 But the real transformation is happening through AI.   ·        AI is fundamentally reshaping the way people shop. ·        They are also shopping for that 'perfect experience.'   Over on the Forbes #CFO network: As part of a great article on "Who will win the holidays," I share some additional insights on the transformation of AI-led shopping experiences.   ✨Insights on the winners?   ·        Brands that go beyond basic product listings. ·        Marketing teams that build comprehensive buying guides and intelligent recommendations and provide a seamless multimedia experience.   🌟 Success isn't just about having the lowest price; it's about creating an #omnichannel ecosystem of valuable information that guides shoppers to make confident decisions.   The future of retail and ecommerce isn't just about the best price - it's' about creating the best #shoppingexperience.🔮   💭 I would love to hear your thoughts on how AI will reshape how people shop.   https://lnkd.in/g4wsN9QJ   #RetailInnovation #EcommerceStrategy #HolidayShopping #Sales #Revenue #ForbesCFO  

🤖 AI and Search Evolution: A Forbes CEO's perspective on how the intersection of AI and search is reshaping #commerce fundamentally. 📱 In a recent #Forbes #CEO interview, Founder and CEO Jim Yu discussed how Google's AI-enhanced shopping features and #multimodalAI developments create new brand opportunities. How Google's AI Is Changing #Ecommerce for The Holidays https://lnkd.in/eRwgsDrE 📊 Key findings from BrightEdge Generative Parser™ reveal shifting holiday e-commerce patterns. #YouTube is poised to revolutionize shopping through integrated visual commerce experiences. 💡 Key takeaway: The future demands cross-functional expertise in #search and #AI capabilities. 🔄 Key actions: Organizations must prepare for immediate and future changes in this rapidly evolving landscape. You can learn more about how we do that below with Data Cube X https://lnkd.in/gqQ7Q67j #SearchEvolution #MarketLeadership #MultimodalAI #AIOverviews #Google #BrightEdge

🔥Great to be featured in Forbes CEO today and share advice on what search and AI evolution means for business leaders. Below are a few pointers, particularly as Ecommerce brands power through #CyberMonday.   Recently, I had the pleasure of being interviewed by Megan Poinski on the #ForbesCEO network.   💬 We covered quite a lot in a short time, but below is a brief recap of the main topics we discussed.💡   •  Google's recent AI-powered changes to its shopping search results🔮 •  New data from BrightEdge Generative Parser ™ on #Ecommerce and the holidays •  The multimodal shift from text-based LLMs to voice, visual, and #video models •  Why YouTube will transform and offer richer shopping experiences 📦 🛍️ •  Where organizational leaders should focus their #marketing attention right now   🎯 For the #CEO and #CMO alike, the bigger picture.   1. The convergence of #search and #AI isn't just a technological shift—it's part of a decade-long transformation that has fundamentally changed how brands connect with their customers. 🤝 2. If Google is important to your business, understanding and adapting to how search and AI work together will be the critical factor that determines your brand and your bottom line (revenue) success.   3. Marketing is at a pivotal moment. This is a moment where every organizational leader needs to understand the AI and search landscape at a level of detail many may not be used to.   ✨ Going forward, I believe there is an imminent need for a deeper organizational and cross-functional understanding of how search and AI are evolving now - and for tomorrow's future.   You can read the full article below   https://lnkd.in/g2sUikgP   💭 I would love your thoughts and additional input!   #SearchEvolution #DigitalTransformation #MarketingLeadership #MultimodalAI #AIOverviews #Google

Operating a website in the AI Overviews era of search can feel like running a hotel in a desert. But your 'AI footprint' is still important, according to Jim Yu of BrightEdge: “Even if you don’t get the direct click-through from the initial impression, there’s a lot more interaction and impressions.” Perhaps a little hope for parched publishers? https://lnkd.in/ecSDCQ5D #AIsearch #SEO 

🍁 Feeling incredibly grateful as we approach Thanksgiving! To our amazing community - customers, partners, and friends you make every day at BrightEdge special. Your trust, creativity, and collaborative spirit have been truly inspiring through all the changes and triumphs of this past year. ✨From partnering on building solutions, celebrating wins, or navigating new opportunities together, your partnership has made the journey meaningful. As many of us gather with our families tomorrow, we want to pause and thank you. Thank you for being part of our story, pushing us to innovate, and growing alongside us. Wishing everyone a wonderful Thanksgiving! 🦃 #BrightEdge #Community #Gratitude #Thanksgiving2024 #CustomerJourney #CustomerSuccess