BDEX

In this episode of Deconstructing Data, we're joined by Ezra Doty, CEO of Quorum, the leading data optimization platform for marketers and publishers. Together, they explore how location data empowers in-store shopping experiences and drives outcomes at scale. Ezra shares insights on breaking barriers with location targeting, enhancing publisher performance accountability, and optimizing the marketing tech stack for maximum efficiency. From lessons learned in the industry to actionable advice for navigating the future of data in advertising, this episode is packed with value for marketers seeking to elevate their strategies. Don’t miss Ezra’s expert tips and forward-looking perspectives!

Join us for an insightful Deconstructing Data session featuring Alexandra Theriault Cheif Growth Officer at Lotame as we dive deep into the role of data enrichment and identity resolution in driving marketing success. Alexandra will explore how marketers can overcome the limitations of relying solely on first-party data and unlock greater success by enhancing their strategies with enriched data and advanced identity resolution techniques. Topics: 1. Why First-Party Data Alone Isn’t Enough for Marketing Success 2. From First-Party Data to Marketing Success with Data Enrichment 3. Identity Resolution and the Future of Audience Targeting 4. Tech Stack Don’t miss this opportunity to deconstruct data with Alexandra and walk away with actionable strategies to elevate your marketing success!

David Boice broke down how starting with basic customer data, like the vehicle someone drives, is only the beginning. ➡️ The key is enrichment: By adding shopping data and behavioral insights, businesses can deliver a more relevant and seamless customer experience. It’s not about overwhelming the customer with offers—it’s about understanding what they really want and creating an effortless journey to get there. ➡️ What stood out: “Experience and convenience are just as important as price today.” David’s insights remind us that customers don’t see the complexity of enriched data—they just feel the results. Catch the full episode for more insights on why data enrichment is essential in today’s market. #CustomerData #DataEnrichment #DeconstructingData

🛠️ The right tool for the job makes all the difference. On #DeconstructingData, our CEO Craig Crisler explains why being tech-agnostic and customizing AI tools to fit business needs ensures better CX outcomes and maximizes ROI. 🔗 https://hubs.li/Q02_gTpc0 #TechEnabledCX #AIInBusiness #CustomerExperience #SupportNinja BDEX

“Advertising isn’t just about generating leads anymore. It’s about generating transactions.” That’s what David Boice CEO of Team Velocity and Data Driven Holdings shared on this week’s Deconstructing Data. ➡️ What’s changed? Technology now allows businesses to personalize not only the ad but also the entire journey that follows. The landing spot, the next steps—it’s all part of a hyper-personalized approach to engage customers and drive action. ➡️ Key takeaway: Businesses that control the customer’s journey from the first click to the final action will win. It’s not enough to get attention. You need to deliver relevance, convenience, and seamless experiences. Be sure to tune into a new live episode of Deconstructing Data today. Who should we feature next on Deconstructing Data? #DataDriven #CustomerExperience #Advertising

Last week on Deconstructing Data, we featured David Boice, CEO of Team Velocity and Data Driven Holdings. David brought fresh insights into a challenge many industries face: data fragmentation. ➡️ Here’s what David shared: Industries like automotive rely on multiple systems that don’t connect. This creates a disjointed experience for customers and makes it harder for businesses to stay competitive. ➡️ Why this matters: Fragmented systems lead to gaps in the customer journey. Consistent interactions build trust and loyalty. Businesses that don’t address data challenges risk falling behind. ➡️ What stood out: David stressed the importance of focusing on the entire customer journey, from the first interaction to the final transaction. He highlighted that businesses committed to understanding and personalizing the experience will lead the way in their industries. ➡️ This isn’t just about technology. It’s about rethinking how businesses connect with their customers at every step. Catch the full episode to hear more from David Boice and his insights. Be sure to tune into Deconstructing Data every Thursday at 4:15 pm est to engage with the guests and co-hosts in fresh conversations live. Who would you like to see on Deconstructing Data? Plug it in below. #DataDriven #AdTargeting #AutomotiveData

Join us for a fresh episode of Deconstructing Data featuring Tina Nelson, Director of Product Strategy at Optimizely. Together, we’ll explore how data-driven personalization is changing the way businesses connect with customers. Here’s what Tina will share: 1. Retail Revolution: Data-Driven Consumer Trend Analysis 2. Personalization Prowess: Tailoring Experiences Through Data 4. Trust Through Transparency: Ethical Customer Data Practices Tina brings real-world insights from her work at Optimizely, offering practical tips you can use right away. Whether you're in marketing, leadership, or just passionate about data, this conversation is for you. Don’t miss this chance to learn how personalization can elevate your customer engagement. Tune in to Deconstructing Data and see how to put data to work for your business!

Get ready for an episode of Deconstructing Data as we welcome the brilliant David Boice, CEO and Co-Founder of Team Velocity. Topics: 1. Unifying Customer Data with Apollo 2. Integrating Data to Enrich Customer Profiles 3. Ads Drive Personalized Offers and Sales 4. Tech Stack He will share his expertise on unifying and leveraging customer information for business growth.

Want to turn data into revenue? This episode of Deconstructing Data is for YOU. We’re getting into... → How to unify customer data for better results. → Building richer customer profiles through smart integration. → Driving personalized offers that actually convert. → The tech stack behind seamless, data-driven marketing. Our guest is David Boice, CEO and Co-Founder of Team Velocity and Data Driven Holdings. A visionary redefining customer experiences in the Automotive, RV, and Marine industries. David has built powerhouse companies like Team Velocity and Tier10, trusted by top dealerships and OEMs nationwide. This isn’t theory—it’s practical, actionable insights to: → Leverage data for growth. → Deliver hyper-personalized customer experiences. → Maximize your marketing ROI. Watch it live: https://lnkd.in/ew3QPpCT Data isn’t just numbers. Come deconstruct it with us on Deconstructing Data. #DataDriven #Marketing #CustomerExperience

This week on Deconstructing Data, we’re going deep into the critical topics shaping the future of AI and data. We’re thrilled to welcome Stephen Zisk, an expert with a wealth of knowledge about data integrity, quality, and consumer perspectives. Stephen’s insights are sure to shed light on some of the most pressing questions facing businesses and individuals alike. Here’s what we’ll explore: 1️⃣ AI and Data Integrity 2️⃣ The Future of Data Quality 3️⃣ Consumer Hopes and Fears for AI Whether you’re a data enthusiast, an AI professional, or simply curious about these transformative topics, this episode promises thought-provoking conversations that matter. Join us for a meaningful exploration of the challenges and opportunities at the intersection of AI and data. Let’s deconstruct it all—together!