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“Advertising isn’t just about generating leads anymore. It’s about generating transactions.” That’s what David Boice CEO of Team Velocity and Data Driven Holdings shared on this week’s Deconstructing Data. ➡️ What’s changed? Technology now allows businesses to personalize not only the ad but also the entire journey that follows. The landing spot, the next steps—it’s all part of a hyper-personalized approach to engage customers and drive action. ➡️ Key takeaway: Businesses that control the customer’s journey from the first click to the final action will win. It’s not enough to get attention. You need to deliver relevance, convenience, and seamless experiences. Be sure to tune into a new live episode of Deconstructing Data today. Who should we feature next on Deconstructing Data? #DataDriven #CustomerExperience #Advertising

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