David Finkelstein

Superb POV on the future of search, how AI will disrupt search and how Google’s own Gemini (Ai platform) is disrupting Google itself… Are we more rapidly moving towards the reality imagined and articulated below by Google’s ex CTO Craig Silverstein back in 2003..no that’s not a typo..20 years ago: “When search grows up, it will look like Star Trek: you talk into the air (“Computer! What’s the situation down on the planet?”) and the computer processes your question, figures out its context, figures out what response you’re looking for, searches a giant database in who-knows-how-many languages, translates/analyses/summarises all the results, and presents them back to you in a pleasant voice. I think this technology is about, oh, 300 years away..” It’s now in front of our eyes so what does this mean for brands and agencies managing the most significant revenue driving media channel ? Robert Webster Yael Heffets Jordan Kernahan Vanessa Miceli Simon Wiggins Stephani Estes David Grow

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Feels like things are quickly escalating. ID bridging has been a problem for a long time with most folks having employed it not understanding what it actually did and who it impacted. If there was a revenue lift they were happy. As I've been saying for a while w.r.t a general need to shift towards more SaaS solutions, the fact these say business are literally incentivised to increase revenue creates a fine line between finding the most accurate match vs the most valuable one.. We need transparency and we need measurement across IDs. The new IAB spec is a great start. #idbridging #adtech

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[MageMetrics in action 4/5] Refine, iterate & analyze in real-time 🔥 Why limit yourself to static reports when your insights can adapt? That's where MageMetrics comes in: → Iterate dynamically with AI suggesting the next steps → Dive deeper into specific areas, like trends for individual clients → Adapt your analysis direction as you discover more 🔄 Every insight leads to new perspectives to discover. Check out the video below 👇 (first 3 videos of the series available in the comments section)

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Last fall Ibbaka research found that the most common pricing metric for AI applications wasper user. This was confirmed in a recent survey by Kyle Poyar and Palle Broe for Growth Unhinged. What are the reasons for this? https://lnkd.in/gNzyy3r6 #pricing #pricingmodel #pricingmetric #AI #generativeAI

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Kudos Samuel Youn. It's great to see this called out from premium publishers. MFA in some senses was encouraged over the years by giving such importance on the (now perceived as) vanity metrics and KPIs. Take for example infinite scroll which until recently was perceived as a positive way to increase content consumption and in turn yield more revenue in comparison to traditional clicks to more content. Now it's been targeted as a source or signal of MFA. Everyone along the chain between the publisher and the buyer benefited from an increase in revenue which Samuel rightly points out was heavily incentivised through rev share based relationships. The answer may be clear (find a way to incentivise non MFA behavior) but the path there is murk at best if only left to publishers to remedy on their own... especially if they are handed more rev share based solutions to help solve things. Also love your call out to Sovrn as they have moved away from rev shares (credit to Walter Knapp for seeing this years ago on the SSP side). It takes alot to go against the grain but I believe (hope?) that we will see more to follow. #adtech #mfa

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Ad for Bland.ai, an AI for inbound and outbound calls, that advertises a phone number you call to talk to... Bland.ai. Smart. Provocative. Original tweet here: https://lnkd.in/geKp7hM6

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No matter how powerful your car is, you can only go as quickly as you are skilled with it. I think Prompt engineering is the same way. Great to see Anthropic taking steps to address this.

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Join us and sign up the Open Letter on Data Portability with us. Why does data portability matter? It's not only about stopping the dominance and abusive use of personal data from Big Tech, but most importantly about value and agency, giving us greater control over our personal data. The Ethical Commerce Alliance (ECA), together with MyData Global and The Coalition for Online Data Empowerment (CODE), has proudly co-authored the "Open Letter on Data Portability Compliance under the DMA" addressed to Margrethe Vestager, the Executive Vice-President and Commissioner for Competition at the European Commission. Big tech (Meta, TikTok, Amazon, Google etc ) have failed the test of the recently passed Digital Markets Act (DMA). The DMA’s mandate for a Free, Continuous and Real Time data portability has not been met. Why does it matter? 👉 Empowers us (as consumers and content creators) by giving us greater control over our personal data, allowing us to freely and easily transfer it out of Amazon, Google, Instagram, Tiktok etc..into wherever we want, including our favourite and trusted local shops and brands, personal data stores and AIs of our choice... 👉 Fosters a fairer competition landscape in Retail. Imagine that as the owner of a small shop, your trusted customers could easily share with you some of the relevant activity from their social media, orders from Amazon etc… This would significantly help you connect with them in new ways, reward them for engagement and support, etc.. 👉 Stimulates innovation: a whole new category of products and services will be created driving further economic growth in the digital age. Join us and sign up the open letter here: https://lnkd.in/enS26ktp Thanks Tom Fish, StJohn "Singe" Deakins, Christopher Wilson, Eric Pol, Julia Hsiao-Pei Liao, Angel Maldonado, Carissa Véliz, Beatriz García Díaz and rest of folks involved in the initiative. #dataportability #DMA #privacy

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A Beginner’s Guide to Leverage Irrationality for Experimentation https://ow.ly/1kPO50SqYyH

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Forget chasing word counts. Apparently, the 1,447-word minimum to rank well on Google Search is now debunked. In a recent insightful discussion on LinkedIn, written by Roger Montti and published by Search Engine Journal, Google's John Mueller himself dispelled the myth of an 'ideal' content length for SEO success. He urged us to shift our focus from arbitrary metrics to genuine value, sparking a fascinating debate about what truly makes online content shine. Who is John Mueller? Well, after checking Google’s website, John’s role basically is to coordinate Google Search Relations efforts as a Search advocate. He and his team connect the Google-internal world of Search engineering, to those who create and optimise. Read on.

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Future-Proof Your Online Presence with Schema Markup The search landscape is evolving rapidly, and search engines are racing to provide intelligent, context-aware experiences leveraging AI and natural language processing. In this new era, schema markup and structured data are essential for businesses to stay ahead of the curve. At Hibu Digital, we understand the crucial role of structured data in optimizing your online visibility and delivering an exceptional user experience. That's why our Smart Site technology is designed to seamlessly integrate schema markup across all relevant sections of your website. Here's how leveraging schema markup with Hibu Digital's Smart Sites can benefit your business: 1. Boosted Search Rankings: Our comprehensive schema implementation helps search engines better comprehend your website's content, leading to improved visibility and higher rankings in relevant searches. 2. Rich, Engaging Search Displays: Schema markup enables rich snippets and knowledge panels, making your listings more informative and visually appealing to potential customers. 3. Voice Search Optimization: With structured data, your website becomes optimized for the growing voice search trend, ensuring your business is easily discoverable through voice assistants. 4. Enhanced User Experience: Clear, organized information powered by schema markup provides a seamless browsing experience, keeping visitors engaged and increasing conversions. 5. Future-Ready for Search Advancements: By fully embracing structured data now, your online presence is prepared for the future of search, including advanced features like inferencing and chat-based experiences. Whether you're a local business in Connecticut or operate across multiple regions, Hibu Digital's Smart Site solutions empower you to leverage the full potential of schema markup and structured data. Stay ahead of the competition and provide your customers with the best possible online experience. Discover how Hibu Digital can future-proof your digital presence today. #SchemaMarkup #StructuredData #SEO #VoiceSearch #WebsiteOptimization #SmartSites #HibuDigital​​​​​​​​​​​​​​​​ https://lnkd.in/eJ-n7Hby

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🚦 𝗜𝘀 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗶𝗻 𝗔𝗜 𝗦𝗹𝗼𝘄𝗶𝗻𝗴 𝗗𝗼𝘄𝗻? Over the past decade, AI has been on an exhilarating growth trajectory, but it’s becoming clear we may be reaching some critical inflection points. Key challenges like the lack of new training data, escalating costs of computation, and diminishing returns from linear scaling are prompting questions about the road ahead—especially when it comes to achieving Artificial General Intelligence (AGI). But does this mean the end of innovation? Absolutely not. While AGI will be difficult to realise, we should not lose sight of the opportunities in niche applications with focused impact. By leveraging AI to tackle specific, high-value problems, businesses can achieve transformative outcomes without relying on breakthroughs in general AI. Take Utopi as an example. We’re not trying to solve all of humanity’s challenges through AI, but instead focusing on one critical mission: improving the sustainability and operational performance of real estate assets. Our IoT-powered ESG data platform empowers multi-tenant real estate investors and operators to: 🏢 Enhance energy and carbon performance. 📊 Understand space utilisation and consumption patterns. 📈 Drive asset value through independently validated returns. It’s a focused application of AI that delivers measurable ROI to operators, investors, and residents alike. So, while the AI hype may shift gears, the real potential lies in applying these tools thoughtfully to solve specific problems. The future of AI isn’t just about chasing AGI; it’s about creating solutions that work smarter, not bigger. #AI #ArtificialIntelligence #ESG #Sustainability #PropTech #IoT #DataDriven #RealEstateInnovation #ClimateTech #SmartBuildings #DigitalTransformation #NicheAI

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Amazons meteoric rise in share of search ad revenue this past decade will be matched in the next decade with a meteoric rise in share of TV ad revenue.

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Great diagram here breaking down OpenAI's cost structure, as recently revealed. About 67% of their spending relates to compute. They don't think they'll be profitable until 2029, but that's not surprising. It took Amazon nine years to turn its own profit. OpenAI was founded in 2015, so if they're right about 2029, it will be 14 years. And there's much bigger—perhaps unlimited?—upside on selling intelligence than on ecommerce. Credit for the chart to this person on X: https://lnkd.in/ggusD4tw

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Detecting and combating unauthorized AI data scraping will be one of the hottest messes of the Internet for the foreseeable future. It inspired me enough to write this blog. 👇

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