Join us for an insightful Deconstructing Data session featuring Alexandra Theriault Cheif Growth Officer at Lotame as we dive deep into the role of data enrichment and identity resolution in driving marketing success. Alexandra will explore how marketers can overcome the limitations of relying solely on first-party data and unlock greater success by enhancing their strategies with enriched data and advanced identity resolution techniques. Topics: 1. Why First-Party Data Alone Isn’t Enough for Marketing Success 2. From First-Party Data to Marketing Success with Data Enrichment 3. Identity Resolution and the Future of Audience Targeting 4. Tech Stack Don’t miss this opportunity to deconstruct data with Alexandra and walk away with actionable strategies to elevate your marketing success!
