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David Boice broke down how starting with basic customer data, like the vehicle someone drives, is only the beginning. ➡️ The key is enrichment: By adding shopping data and behavioral insights, businesses can deliver a more relevant and seamless customer experience. It’s not about overwhelming the customer with offers—it’s about understanding what they really want and creating an effortless journey to get there. ➡️ What stood out: “Experience and convenience are just as important as price today.” David’s insights remind us that customers don’t see the complexity of enriched data—they just feel the results. Catch the full episode for more insights on why data enrichment is essential in today’s market. #CustomerData #DataEnrichment #DeconstructingData

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