David Boice broke down how starting with basic customer data, like the vehicle someone drives, is only the beginning. ➡️ The key is enrichment: By adding shopping data and behavioral insights, businesses can deliver a more relevant and seamless customer experience. It’s not about overwhelming the customer with offers—it’s about understanding what they really want and creating an effortless journey to get there. ➡️ What stood out: “Experience and convenience are just as important as price today.” David’s insights remind us that customers don’t see the complexity of enriched data—they just feel the results. Catch the full episode for more insights on why data enrichment is essential in today’s market. #CustomerData #DataEnrichment #DeconstructingData
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Are you still relying on last quarter’s CSAT or NPS to steer your customer experience? Would you use the rearview mirror in your car to drive forward? Of course not! So why are you focused on lagging indicators to improve the experience your customers expect from a brand like yours? Instead, focus on leading indicators that actually predict and enhance future outcomes. Use analytics to look at client health differently. Friends don’t let friends use lagging indicators in CX. 😉 #customerexperience #nps #csat #surveys #data #analytics
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Don't underestimate the power of data in business! 📊 According to Forbes, high-quality and relevant data is more essential than ever in today's business landscape. From informed decision-making to personalized customer experiences, data drives success. Read more about why data is crucial for your business growth: https://lnkd.in/eFSPssp7 #Forbes #NEXAInsights #DataDriven #BusinessInsights
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Some companies are obsessed with finding the right customer experience metric. With them, I always start with one particular piece of advice. A simple one. 👇 Stop. Stop focusing on the metric. Stop focusing on the differences between different scales. Stop focusing on the metric calculation. Stop focusing on what the wording of the question should be. All of that matters only minimally. What really matters is building a system to use the feedback to systematically improve your business. #customerexperience #metrics #data #alwaysdrivechange
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Catch the full episode here: https://www.linkedin.com/events/datadrivendecisions7249851019856089092/theater/