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Last week on Deconstructing Data, we featured David Boice, CEO of Team Velocity and Data Driven Holdings. David brought fresh insights into a challenge many industries face: data fragmentation. ➡️ Here’s what David shared: Industries like automotive rely on multiple systems that don’t connect. This creates a disjointed experience for customers and makes it harder for businesses to stay competitive. ➡️ Why this matters: Fragmented systems lead to gaps in the customer journey. Consistent interactions build trust and loyalty. Businesses that don’t address data challenges risk falling behind. ➡️ What stood out: David stressed the importance of focusing on the entire customer journey, from the first interaction to the final transaction. He highlighted that businesses committed to understanding and personalizing the experience will lead the way in their industries. ➡️ This isn’t just about technology. It’s about rethinking how businesses connect with their customers at every step. Catch the full episode to hear more from David Boice and his insights. Be sure to tune into Deconstructing Data every Thursday at 4:15 pm est to engage with the guests and co-hosts in fresh conversations live. Who would you like to see on Deconstructing Data? Plug it in below. #DataDriven #AdTargeting #AutomotiveData

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