Bethany Oakes

Unsure why people are visiting your website and not enquiring? I feel your pain. You’ve spent a lot of time and money to get your website just right. Maybe you’ve even added one of those chatbots. And yet… the enquiries aren’t coming in like you expected. And the ones that do actually come in…. Are terrible quality ❌ It’s an issue I consistently hear from firm owners. But, there is a solution that will help you ✅ Find out why people are dropping off your website ✅ Find any website errors as soon as they appear ✅ Optimise your site for quality enquiries That solution = Microsoft Clarity See Every Action that a user takes on your website and make your updates based on data driven decisions that are designed to increase your user experience (and number of quality enquiries) 🚀 Curious to hear from anyone has used Microsoft clarity before, let me know in the comments 👇 #LegalMarketing #LawFirmGrowth #ClientAcquisition #WebsiteOptimization #DigitalStrategy #LegalTech #MarketingTools #ConversionRateOptimization #MicrosoftClarity #LeadGeneration

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When potential clients land on your website, what’s the first thing they see… We call this a Hero Section 🚀✨ But is Your Hero Section Doing Its Job? If you are experiencing any of these: ❌ Low enquiry rate ❌ High bounce rates ❌ Poor quality enquiries Then the answer is probably no… However, there are 4 key aspects to include in the Hero section that will have your ideal clients kicking down your door to instruct with you. Those 4 aspects are as follows: 1️⃣ AN IRRESISTIBLE OFFER: What can you provide that speaks directly to your ideal client? 🎯 2️⃣ USPs: Focus on the BENEFITS your services deliver, not just the features. Clients want to know HOW you can solve their problems! 💡 3️⃣ SOCIAL PROOF: Showcase testimonials, Google reviews, or any accolades that establish your credibility. Let them know WHY you’re the best choice! 4️⃣ A CLEAR CALL TO ACTION: Make it easy for visitors to take the next step—whether it's filling out a form or making a phone call. ✉️ If you get these right, your ideal client will see everything they need to as soon as they land on your site 🌐 They enter your website and immediately know, without a single scroll ✅ Who you help ✅ How you can help them ✅ How to enquire The hero section is your GOLDEN OPPORTUNITY to convert visitors into enquiries! Make it COUNT. 💪 So let me know below, what’s the first thing your potential clients see when they land on your website? #LegalMarketing #WebsiteOptimization #ClientAcquisition #LawFirmGrowth #DigitalMarketing

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🟠 Would you like to make your skip hire website stand out so that customers order from you instead of your competition? (not as a one off, but consistently?) Between now and 30th August, I'm looking for 3 skip hire companies to help. Just FYI, we recently helped one client do this, which led to an increase in their revenue of over £35,000 in 6 weeks. If of interest, send me a Direct Message. #skiphire #growth #leadgeneration #wastemanagement

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Do you have a website but get NO ENQUIRIES from it? This is where SEO (Search Engine Optimisation) comes in! It’s great having a nicely designed website but what’s the point if no one see’s it? See below an example 👇 J Burrows came to us looking for a nicely designed website but also wanted to generate enquiries locally for Solar and EV charging points. After, working together on the website and SEO over the past few months we have finally got them to number 1 on Google locally for Solar! Drop me a message if you want us to take a look at your website and see where we might be able to help 😀

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How I doubled my leads For a while I was struggling to convert the leads I was getting. I'd refer them elsewhere because I only offered SEO services - I didn't do website redesigns or ads. And then I'd never hear back from them. At the time I thought specialising was the way to go.  I figured customers would come to me since I was the expert in one specific area. But I quickly learned - that approach wasn't working. So I decided to expand my skill set and become more flexible in my offerings. I started building connections with web designers who specialise in different platforms.  I took courses to get better at ads. And I even took on some lower-fee clients to get that hands-on experience. And you know what? It paid off. I started getting great results for my clients and learning new skills every week. My confidence grew and I could take on a wider range of projects. This might not be the right approach for everyone.  But in the start-up phase of my business, it's been crucial. Being able to provide what the client wants - whether that's SEO, web design, ads, or a combination - has helped me convert way more leads. Don't be afraid to evolve your services based on the needs of your target market. Being a generalist can be more powerful than being a specialist - at least in the early stages of building your business. What's your experience been with specialising vs. being more flexible? I'd love to hear your thoughts! P.S.: If you want to get more leads DM me “SALES”

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5 Top Tips on boosting your website traffic. You're welcome. 🎁 So you have a website, it looks ok, and now you'd really like to get more traffic. Here are some simple tips that you can do yourself, won't cost you anything and should boost the SEO, and therefore the traffic, on your site. 1. Sounds ridiculous but check that your site has actually been submitted to the various search engines. 2. Have you been through every page and every post to check that the SEO options have all been completed? For example, choosing a likely search term for each page (don't repeat these) and use the term in the copy, in the alt text for the images, in the url and in the meta description 3. Are you using Google tools like Google Analytics and Search Console? These can really help you understand what's going on and take actions to boost SEO and traffic. 4. Check the speed of your website. Slower load speeds mean that people bounce off without waiting, and Google penalises your ranking. You can check your Core Web Vitals in Search Console. 5. Create/ update your Google Business Profile for additional assistance from Google to boost your ranking. There are loads more but it starts getting more technical. These will all help you, however, so schedule in some TLC for your website and you won't regret it. Have fun! And if you want some help, get in touch.

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With so many estate and letting agencies' websites in your local area – how can you ensure yours stands out? ​ ​ Here is my checklist:​ Is it clear ​ What you do?​ Who you serve?​ What problems you solve?​ How you work?​ And finally, does your website content inspire action?​ ​ Need help? DM me or book a call with my team - link in the comments.

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I don’t think the “limited spots available” sales copy messaging works that well unless you’re: 🌲 a very in-demand business owner with thousands of followers etc. where your limited spots will genuinely get snapped up as soon as you release them 🌲 down to your final spot The same way a message of “just 4 days left to go” doesn’t make people rush to buy, but “just 2 hours to go” does… Saying “4 spots available” doesn’t bring the urgency you need but “final spot” does. We’re all a bit too used to this kind of messaging and it doesn’t have the impact it used to. This kind of scarcity only works when people are truly cutting it fine ✂️ Rely on this messaging only right at the end of your launch or when your programme is almost full. Otherwise people will glaze over it quickly and it won’t work as well when you need it the most 😬 📩 Sign up for my emails in the comments to learn more ways to write your launch copy that goes beyond “limited spots available” 📩📩📩

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Do you know what sucks about being an agency owner? Watching “so-called agencies” RUIN reputations for other agencies I am FED UP of seeing people watch a few YouTube videos and then launch an “agency” because someone has told them that they can make £1,000,000 in 90 days working 2 hours a day BULL CR*P and if this is you, I hate you Yes, it might be easy to sign a client But RETAINING that client is HARD Delivering RESULTS for that client is where the ££££ is at AND, if you’re NOT driving results, then you’re NOT going to retain, and that business owner is going to have a SOUR taste about the word “agency, FOREVER I’m a strong believer that unless you’ve either ran a business before, worked in marketing, or are an absolute genius, you CANNOT just set up an agency I had ran 4 e-commerce companies myself, and exited 1 before launching Eventus Agency It takes having SKIN IN THE GAME to really know what you’re doing, especially when you’re spending ££££ A good agency cares more about your STRATEGY and focuses on all of the ins and outs of your business They don’t just focus on one area that they’re paid to do I.e. if we’re running paid social for a client, best believe that we’re all over their website, email marketing, fulfilment processes, customer service, etc WE WANT TO KNOW IT ALL Because without this, how on earth are we meant to scale a brand that might not even be ready to scale? If you’ve had a cr*p experience with an agency, then book a call in with me & I will give you some free tips to get you feeling hopeful again - https://lnkd.in/eWcUZJ75

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When our website loads on the Home page, the main image is 130KB from an original size of 3MB. That’s a huge reduction and contributes to a Grade A site speed ranking. As well as the main image being compressed, graphics are minuscule in size. Your website needs images yes but they must be quick to load, fast to render and not there for purely aesthetic purposes. Slides on a home page - where 5 huge images carousel blithely - may look attractive but throttle loading. The UK is not quite finished with helpful types like me giving away free tips on avoiding Capital Image Tax.

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Scrolling through Facebook and I see one after the other "free website design" posts. One with 7 people interested so far 😟 REMEMBER - NOTHING IN LIFE IS FREE! 🚨 Web designers who design 'free' websites, either have no customers because they're sh*t, or make money by charging you £100 per month to keep it live. YES - a good website can be expensive to invest in. But, you have to spend money to make money! If your looking for a fully functional, bespoke, affordable (but not free), integrated, mobile friendly site with strong SEOs, then there is only one place to go: BigOneMarketing.co.uk | 0113 873 0691 | [email protected] #WebDesign #WebsiteDevelopment #FREEWEBSITE #BigOneMarketing

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What if I told you that a single word change on your website could boost your enquiries by up to 90%? 👨🏻‍💻📈 I'm excited to reveal how the simple switch from ‘MY’ to ‘YOUR’ can transform your site into a powerful lead generation machine. This isn't just about semantics—it's about shifting the focus from what you offer to what your customers need. By tailoring your message to address the customer's problems and needs directly, we make a profound connection that's essential for converting visitors into leads. So, why not try this small tweak and see a significant impact on your engagement rates? #DigitalMarketing #LeadGeneration #MarketingTips #WebsiteOptimization #ConversionRateOptimization #ContentMarketing #CustomerEngagement #BusinessGrowth #OnlineMarketing 

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What if I told you that a single word change on your website could boost your enquiries by up to 90%? 👨🏻💻📈 I'm excited to reveal how the simple switch from ‘MY’ to ‘YOUR’ can transform your site into a powerful lead generation machine. This isn't just about semantics—it's about shifting the focus from what you offer to what your customers need. By tailoring your message to address the customer's problems and needs directly, we make a profound connection that's essential for converting visitors into leads. So, why not try this small tweak and see a significant impact on your engagement rates? #DigitalMarketing #LeadGeneration #MarketingTips #WebsiteOptimization #ConversionRateOptimization #ContentMarketing #CustomerEngagement #BusinessGrowth #OnlineMarketing 

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4 benefits of hiring a website copywriter that have NOTHING to do with websites. 👏 Your sales calls will be easier: Never get caught off guard again with the dreaded “So how much will it cost?” question. That info will pop straight into your brain because it’s on your website. 👏 Never run out of social media content ideas again: Stuck for something to share? Copy, paste and tweak a section of your website. Yes, it’s that easy. 👏 Your 60-second *insert networking group* pitch will be easier: You’ve been through the copywriting process now, so you know exactly what problem you solve, who you help and how you do it. Making sales seem less salesy. Simple as that. 👏 Writing emails and articles is suddenly A LOT more fun. Just lift some copy from your website and cover the topic more deeply. Your entire business message should be on your website, so there’s no need to deviate from that. Just go DEEPER. Now that you know some of the additional benefits of hiring a website copywriter, what are you waiting for?! Send me a DM

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4 benefits of hiring a website copywriter that have NOTHING to do with websites. 👏 Your sales calls will be easier: Never get caught off guard again with the dreaded “So how much will it cost?” question. That info will pop straight into your brain because it’s on your website. 👏 Never run out of social media content ideas again: Stuck for something to share? Copy, paste and tweak a section of your website. Yes, it’s that easy. 👏 Your 60-second *insert networking group* pitch will be easier: You’ve been through the copywriting process now, so you know exactly what problem you solve, who you help and how you do it. Making sales seem less salesy. Simple as that. 👏 Writing emails and articles is suddenly A LOT more fun. Just lift some copy from your website and cover the topic more deeply. Your entire business message should be on your website, so there’s no need to deviate from that. Just go DEEPER. Now that you know some of the additional benefits of hiring a website copywriter, what are you waiting for?! Send me a DM

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The lifespan of a website is a topic that often comes up for us at Sixtwo especially when new PHP updates or updates in general are released. It often encourages clients to review their website, sometimes websites are so old that WordPress plugins are not compatible which sometimes forces companies to rebuild their website. Sadly, this can mean little time, budget or thought has gone into the rebuild and companies can be stuck with a website that could have had more potential. In a nutshell, our advice is always to review your website often, don't leave it so long, it may LOOK fine on the front end but the back end of the site could be brink of falling apart. In the long run, you won't save money and could be left with a rushed mediocre website.

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