Livia Carey
Hackney, England, United Kingdom
1K followers
500+ connections
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About
Results-driven brand marketing specialist with demonstrable experience delivering…
Experience
Languages
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English
Native or bilingual proficiency
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French
Professional working proficiency
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Explore more posts
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Sullivan & Stanley
Luxury brand Mulberry England is making headlines as it navigates potential takeover bids and seeks to revitalise its business. Our Managing Director, Matt Bradley was asked for his perspective on the situation by City AM. In the article, Matt highlights the importance of strategic clarity and adaptive capabilities in today's volatile retail landscape. This perspective aligns perfectly with our mission-based working approach at Sullivan & Stanley, emphasising the need for businesses to adapt and transform to meet changing market demands. Read the full article to get Matt's insights on Mulberry's potential paths forward, including the pros and cons of a possible LVMH acquisition: https://lnkd.in/eEpWFJxA #BusinessTransformation #LuxuryRetail #ChangeManagement #MissionBasedWorking
171 Comment -
Drapers
While other luxury retailers and brands are feeling the effects of a downturn in sales, Coco de Mer London is expanding its retail presence and has made its Knightsbridge pop-up a permanent fixture on Motcomb Street. Lucy Litwack, owner and CEO, shares the key ingredients spearheading the luxury lingerie brand and store’s growth. Read now. #fashion #fashionnews #retail #retailnews
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Drapers
While other luxury retailers and brands are feeling the effects of a downturn in sales, Coco de Mer London is expanding its retail presence and has made its Knightsbridge pop-up a permanent fixture on Motcomb Street. Lucy Litwack, owner and CEO, shares the key ingredients spearheading the luxury lingerie brand and store’s growth. Read more below. #luxury #lingerie #bricksandmortar #retailnews #stores #fashionnews #luxuryfashion
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eCommerce
Following the closure of Ted Baker's 46 UK stores earlier this year after it entered administration, the fashion brand's website is now back-up & offering menswear, womenswear, and accessories at tedbaker.com. The relaunch is managed by United Legwear & Apparel Co. (ULAC), a company with a lot of experience running online retail for established brands. Back in August, when the relaunch was originally announced, ULAC's Chief Operating Officer, Chris Volpe, expressed enthusiasm about the collaboration, stating, "We are honored to partner with Authentic to relaunch Ted Baker’s e-commerce platforms in its birthplace. Ted Baker is a brand that resonates with consumers who value quality, design, and individuality." https://lnkd.in/gsm4pCGJ However, a quick look at the newly relaunched Ted Baker website reveals a disappointingly limited & disjointed product range. The men's tops section has only nine items, and they're mostly plain t-shirts; and the men's shirts category has eleven shirts, some of those are just colour variations of the same design. There's no men's knitwear (it's all sold out), which is a missed opportunity as winter approaches. And none of it feels, well, like Ted Baker. The women's collection is equally constrained, lacking the distinctive, bold style that once characterised Ted Baker's offerings. While the website functions perfectly well, the first impression a visitor gets is a low-quality homepage video, which feels at odds with the brand's previous reputation for quality and often bold design. Ted Baker was at forefront of the floral shirt trend in the nineties & noughties, with a strong identity. While this relaunch represents a strategic shift to adapt to the digital marketplace, the current execution is bland & generic which suggests that the brand's revival is still in its early stages, with a long way to go. I'm sure that the the brand recognition alone will help it shift product for a while but, for Ted Baker to truly reclaim its position in the fashion industry, it needs to remember who its customers are and why they loved the brand; it needs to regain its confidence & its identity or it's just another outlet. To Paraphrase Edna Mode's pep talk with Elastigirl in The Incredibles "Pull yourself together ... you will show your customers you remember that they are Incredible; and you will remind them who you are. Go! Confront the problem. Fight! Win! And call me when you get back darling, I enjoy our visits" https://www.tedbaker.com.
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GMS+
At GMS+, we recognize the growing influence of the Responsible Alpaca Standard (RAS) certification in the fashion industry. Brands are increasingly turning to ethical and sustainable practices, and the RAF standard has set new benchmarks for the humane treatment of alpacas and responsible land management. Recent data shows a 20% rise in consumer interest in brands carrying ethical certifications like RAF, with the sustainable fashion market projected to grow at a 9.1% annual rate in the coming years. By adopting RAF-certified materials, brands partnering with GMS+ can enhance their credibility and capture this expanding market. Together, we can drive positive change, foster transparency, and help shape a more responsible, eco-friendly future for the fashion industry. #ethicalsourcing #Sustainability #Sustainable #Sustaibleliving #fashionstyle #fashion #apparelsourcing #garmentmanufacturing #gmsfashionltd #b2bfashion #Slowfashion #Fashionforgood
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The Future Laboratory
As the #menswear catwalks season for SS25 is about to kick off, our deputy foresight editor Dan Hastings-Narayanin talks to Vogue Business about the key trends to watch, including how consumers are returning to performancewear amid a focus on lifestyle achievements: "Post-Covid and in the current economic climate, running a marathon, participating in HIIT endurance competition Hyrox or climbing a mountain, have all become “important life milestones” for millennials and Gen Zs, says Hastings-Narayanin, as opposed to more traditional milestones like buying a house. https://lnkd.in/deYsyfpy For more consumers insights on how the sports and leisure sector is undergoing a remarkable shift, sign up for The Future Laboratory's Sports & Leisure Futures webinar: https://lnkd.in/dWKbH9Hv #sports #leisure #activewear #normcore #trends #consumerinsights #fashion #Millennials #GenZ
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Flamingo Jewellery
"Tips from celebrity stylists" I read an article recently in The FT Arts & Style, investigating "A-list dressing and tips from celebrity stylists". Stylist, Julie Ragolia, cited that it is increasingly important that an outfit reflects a stars' personal values. Ragolia observed The Met Gala reflected this shift; “The red carpet was awash with archival looks – from Zendaya in Galliano-era Dior to Kendall Jenner in vintage Givenchy.” She continues affirming that the men she works with are concerned about the environment and the impact the fashion industry is having on the planet. She continues to explain “Re-using looks, sourcing vintage and second-hand or restyling existing wardrobe pieces are all pre-requisites of styling these days. It used to be a trend, but the approach is becoming more mainstream, as it should be.” Reading the full article was a combination of relief and buzz. It seems to me there is increasing action as well as interest. Conversations, articles and documentaries on the impact of our modern world is one step, yet to read proof there is a cause and effect in stylists and celebrities making considered decisions upon what they are wearing to, more cruicially, appear individual and reflect their values. If this is the case for fashion, surely this can also venture into jewellery too? The raison d’être of my company, FJ, is designing and creating unique pieces. Period jewellery was mainly all bespoke; gemstones were more exotic and before electricity came in, jewellery was made by candlelight, for candlelight. The Royal Family set the fashion trends prior to our more modern celebrities and influencers. For instance, Prince Albert gifted Queen Victoria a serpent necklace, which caused them to be fashionable and the majority all uniquely made, mass-production not being a term in the Victorian-era. Jewellery motifs all had meanings then too; serpents symbolised eternal love and good fortune as well as bringing protection from harm and encouraged personal growth. I can’t help but wonder, therefore, how do we combine an individual look with simultaneously being influenced by a celebrity or infamous person we admire? When someone purchases a piece from FJ, I can’t remake it as the gemstone itself is unique, however, another person can still enjoy a piece from the company with the same ethics, and more probably reflecting their personality. Can this way of styling be encouraged and endorsed? Not mass-producing isn’t a strategy for the bottom-line, yet it is a good one for the environment, values and, certainly, individualism. #style #ft #unique #individual #values
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WIZZ&CO
M&S and NEXT v John Lewis & Partners, Wizz Selvey spoke to Emily Hawkins for This Is Money as John Lewis pushes forward to turnaround its fashion category. M&S and NEXT have taken market share from John Lewis over the last few years as both have expanded the range of brands they stock. John Lewis need to focus on customer experience, they had built a reputation for this but it has dwindled in the last ten years and hasn’t kept a competitive advantage. For example, they focused on connecting with customers at important times of their lives, which could be an opportunity for a John Lewis revival. John Lewis used to be the destination of choice for big life changes such as house renovations or moving, marriage and babies but making more of their styling programme and bringing more expertise to help personal shopping en masse would leverage their fashion credentials. For John Lewis to win back customers there are number of approaches they could take such as creating unique shopping experiences with more events and exclusive brands and product ranges in-store and online. Collaborating with fashion names to curate and design collections would bring a further point of difference, this is just scratching the surface. What do you think they need to do? #johnlewis #personalshopping #retailexperience
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StrategiQ
The womenswear market is predicted to grow 14% to £38.4bn in 2028, up from £32.2bn in 2023. The fact is, that the female demographic has continued to mystify marketers and there’s really no reason for it. That's where we come in! Our latest New Future Value Report dives into: ➙ Valuable research from our partners at Mintel about the needs, concerns and interests of the female demographic ➙ Case studies on those in the women's athleisure wear market getting it right ➙ How you can optimise, accelerate and innovate your next womenswear campaign Download the full 'What Women Want' report here: https://lnkd.in/eAetN_wX #NewFutureValue #WhatWomenWant #MarketingAgency #DigitalMarketing
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Fashion Tech News
【Relief for Your Neck & Shoulders – What Is 'Style BX Innerwear'?】 'Style BX Innerwear', launched by the posture support brand Style, claims to take care of hunched shoulders and reduce the stress on your neck and shoulders just by wearing it. Releasing as 'wearable style' in 2017, 'Style BX' has become a hit product with 3 consecutive annual sales number 1 in the posture support belt market. Utilizing this technology, and by making it easier to incorporate into everyday life, comes the latest posture support item, 'Style BX Innerwear'. What's the mechanism for posture support? What kind of technology is being used? ...please read the continuation of this article here. Article link 🔗 https://lnkd.in/gp6ueeyN
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The Sun
Fabulous, The Sun’s lifestyle brand for women, has launched the Fuller Bust Collection, its first fashion range that has been designed in collaboration with readers. Fabulous research found women with DD+ chests struggled to find clothes on the high-street or online that fit properly, and it was having a big impact on their confidence and the way they dress. Our exclusive survey found: -64% of readers have faced challenges buying clothes because of the size of their chest -Two-in-three Sun readers with size DD+ boobs struggle to find clothes that fit Four in five women told us that the clothes they usually buy are often too tight, gape, show their bra straps or have low necklines -And, 20% say their breast size has had a negative impact on their confidence and self-esteem The limited-edition, seven-piece summer capsule range features five dresses and two tops, all of which have been specially adapted to perfectly fit bigger busts. Readers have been part of the design process via Facebook, WhatsApp, email and our website. They’ve helped make key decisions on everything from the prints and colours, to the style and fit. Read more:
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edition+partners
Is running culture the new streetwear? Last week, our edition+partner colleague Harry Salmons noted a fascinating parallel between the surge of new running clubs and emerging running brands, and the evolving landscape of fashion, stating: "If marathons are the big events on the running calendar, then running at large is more like… well, streetwear." (https://lnkd.in/ewKE8tUR) That’s a bold take. But one that is increasingly seeming true. Just yesterday, On announced an upcoming collection of training apparel and footwear with musician FKA Twigs. (https://lnkd.in/d7QVgcYR) It's simply the latest sportswear brand to tap into the sport that has many similarities with the early days of streetwear. The rise of running clubs and niche brands like SATISFY® and Tracksmith marks a cultural shift over the last decade. As Nike and adidas diverted their attention, and we saw a decline of third spaces, new entrants stepped in, filling the community void exacerbated by COVID-19. Streetwear itself, once part of a grassroots movement, has meanwhile become part of a multi billion-dollar industry that’s lost its original meaning and has left a void in authentic community-building and cultural influence. The question becomes then, what replaces it? 1. Democratising Culture Streetwear and running share a common ethos of democratisation, bypassing traditional norms in fashion and sports through a spirit of accessibility. Both running and streetwear prioritise commitment over accolades, allowing individuals to redefine their roles without formal credentials. 2. Status and Hype Today's modern runner uses each run as an opportunity to flex, posting their SATISFY® shorts on Strava instead of their Palace Skateboards Gore Tex jacket on Instagram. This resurgence of status is fuelled by the quantifiability of price and exclusivity, reminiscent of streetwear's 'hype' culture. 3. Physical Participation Both running and streetwear demand physical participation, distinguishing the dedicated from the casual. Just as streetwear requires earning one's stripes for acceptance, running culture thrives on active engagement. 4. Local Movements Create Big Waves The global running apparel market is expected to reach $16.3 billion by 2028. Brands of all sizes looking to capitalise on the growth should start local. On and Saucony have already worked with London run club Your Friendly Runners, New Balance sponsored Hackney's Run The Boroughs club, and PUMA Group collaborated with Puresport Run Club. This is just the start. 5. From Streetwear Stores to Club Houses Running now thrives in physical spaces similar to streetwear boutiques, which beyond merchandise foster a sense of community and culture exchange, wherever in the world you go. #quicktake #streetwear #runningculture #trends #marathons #marketing
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Paolo Cavaliere
On the subject of customer loyalty in fashion retail… Question: How long does loyalty even last these days? Reply: Difficult to have loyalty when there is a frenzy of continuous change of creative directors. Thoughts? ——- #careers #fashionretail #leadership #customerloyalty #coaching
2114 Comments -
Nicki Murphy
Fancy building your own creative agency INSIDE your organisation? We can help you do it with no on going fees unlike other models in the market. Less agencies, lower costs, own your brand comms…. ☄️🔥☄️ It makes sense. Give me or my colleague Chris Ward a call for an exploratory chat! #AgencyInside
192 Comments -
The Red Tree
Another week, another press feature 📑 Fiona Glen, Director of Projects at The Red Tree, features in Vogue Business' latest article which discusses how to scale makeup artist-led beauty brands. This article comes at a time where consumers are craving authenticity from brands and leaning towards makeup artist-led beauty brands, amid controversy from celebrity produced brands. Take a look at Fiona’s insights from the article 👇 Read the full article here: https://loom.ly/knPcj7A #BeautyBrands #PressFeature #VogueBusiness #Insights
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Bespoke Advantage - International Beauty Brand Consultancy
Another interesting launch...👣 Footwear brand BIRKENSTOCK has entered the beauty category with a range of foot care products. The new range is the latest innovation for the brand. From soothing creams to revitalising scrubs, these formulations and luxurious textures are crafted to target common foot care needs. All packaging is designed with simplicity in mind, with the collection's tubes and glass bottles made from 100% recycled aluminium and 100% recyclable glass. Birkenstock, was founded in 1774 by Johannes Birkenstock in Germany. Its known for its high-quality, ergonomic sandals and shoes, the business emphasises comfort, sustainability, and style. Brand extensions are not a new phenomenon. To launch your brand into a new category, you need to appreciate your brand equity – how people value your brand – and then how people may respond to your brand should you decide to extend this into different categories. Get in touch today and find out more on how we can help you extend your brand 📞 #footwear #feet #pedicure #brandextension #newproducts #business #creams #scrubs #footcare
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J'adore Models
'The youth-centric culture in fashion and beauty isn’t only impacting women working through the menopause, it’s hindering the industries’ abilities to cater to them.' Full Vogue Business article below. https://lnkd.in/e5JNJp2h What are your experiences around this topic? Which companies are making positive movement here? #menopause #fashion #beauty #industrytopics #inclusivity
41 Comment
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