Dr Hannah Gibson’s Post

4 benefits of hiring a website copywriter that have NOTHING to do with websites. 👏 Your sales calls will be easier: Never get caught off guard again with the dreaded “So how much will it cost?” question. That info will pop straight into your brain because it’s on your website. 👏 Never run out of social media content ideas again: Stuck for something to share? Copy, paste and tweak a section of your website. Yes, it’s that easy. 👏 Your 60-second *insert networking group* pitch will be easier: You’ve been through the copywriting process now, so you know exactly what problem you solve, who you help and how you do it. Making sales seem less salesy. Simple as that. 👏 Writing emails and articles is suddenly A LOT more fun. Just lift some copy from your website and cover the topic more deeply. Your entire business message should be on your website, so there’s no need to deviate from that. Just go DEEPER. Now that you know some of the additional benefits of hiring a website copywriter, what are you waiting for?! Send me a DM

If you’re reading this, you’re probably in the process of creating a new website, or you’re thinking about giving your existing site a bit of a glow up 🌟 I understand that when you add up the costs for designing, building and hosting your website, hiring a copywriter can feel like one investment too many. But trust me, it’s a valuable one. Here’s why... 1. Good designs deserve quality copy 🏆 If you’re investing in quality web design, don’t undermine that investment with half-arsed copy. If you want to make sure that the words on your website do the designs justice, hire a copywriter. 2. Get the search engines on your side 🤖 Web copywriting is all about using the right words in the right places. If you want to get on Google’s first page, you’ll need to include keywords, meta titles, meta descriptions, headings, etc. If that sounds like a lot, hire a copywriter. 3. Get it done and get it live ✅ People ALWAYS underestimate how long it takes to write a website. It takes even longer to write SEO-optimised copy in a consistent voice. If copywriting is holding your site back from going live, hire a copywriter. 4. Maintain your unique brand voice 🗣️ You need every page of your website to clearly communicate your values and offerings to the right people. If you’re unsure how to use language to connect with your target audience, hire a copywriter. 💡Are you convinced? If you’re ready to discuss how I can craft the perfect copy for your website, get in touch 💌 Send me a DM or drop me an email at [email protected] to have a no-obligation chat about your project.

Boost Your Brand Sales with a Professional Copywriter. Want to increase your brand sales? Hiring a professional copywriter can make a big difference. Here’s how: 1. Create Engaging Content: A copywriter knows how to write content that grabs attention and keeps readers interested. 2. Improve SEO: They can use the right keywords to help your website rank higher on search engines, bringing more traffic to your site. 3. Build a Consistent Brand Voice: A copywriter can help you develop a unique and consistent voice that builds trust and loyalty with your audience. 4. Write Persuasive Sales Copy: From product descriptions to landing pages, they can write copy that highlights the benefits of your products and encourages customers to buy. 5. Enhance Social Media: They create engaging social media content that increases visibility and engagement. 6. Improve Customer Communication: A copywriter can craft clear and effective emails, customer service responses, and more, improving the overall customer experience. 7. Conduct Market Research: They understand your audience’s needs and create content that speaks directly to them. 8. Provide Fresh Perspectives: A copywriter brings new ideas and can spot opportunities you might miss. -Ready to boost your brand? let's connect

✍🏼 How Hiring A Pro Copywriter Can Benefit Your Business… and You 🌷 ⭐️ Your products or services may be fabulous but you need the right words to: • help people understand how your offers will benefit them specifically • show them how you are different from others • persuade them to take action. ⌛️ It can be hard to find the time and energy to be strategic about your content. Or perhaps writing is one of the tasks you dread most so you put it off until the last minute… or just never get round to it at all! 💭 Imagine how it would feel to have content creation taken off your plate. 🌱 To know your website content is crafted to help you stand out in your market. 🌱 To have online profiles that help pre-select your target audience. 🌱 To see that blog you’ve been meaning to start come to life with no effort on your part. 🌱 To send out a useful newsletter that builds your client base over time. 🌱 To have adverts that show how your product or service resonates perfectly with your clients’ needs. 🌱 To see your work promoted with consistent messaging that strengthens your unique brand identity. 🌱 To feel confident that all your content is designed to guide the right people to buy your products, choose your course or hire your services. And how much time would that free up for you? More time to focus on your particular zone of genius. 🌿 Perhaps you’ve already invested in web design, graphic design and photography. 🌿 Professional copywriting is the fourth element that will help you elevate your business to the level you’re dreaming of. 🌿 More of your ideal clients and more freedom to do the work you actually enjoy doing! What content do you need help with? Send me a DM with any questions or for a no-commitment quote. 🌱 Let’s plant the seed words to make your business bloom. 🌷 New website coming soon! 👩🏽💻To see samples of my work, visit https://lnkd.in/dUBH8T4c #copywriter #contentwriter #contentstrategy #webcontent #blogwriter

Been so long since I wrote a business blog post on my website (which, by my own admission, needs a bit of work!). So I thought I'd put that right! In the post, I look at 10 big reasons to hire a copywriter: 1. Copywriting isn't as easy as it looks 2. Hiring a copywriter saves you time 3. Copywriters can write persuasively 4. Copywriters are objective about your business 5. You'll produce good content consistently 6. Copywriters can help bring traffic to your website 7. Copywriters can make anything sound more interesting 8. Copywriters can write for different media 9. You can hire a specialist copywriter 10. Copywriters can support your business in the early stages. There are more out there, but 10 is a good start! Need my services? Drop me a line and let's see if we can work together. Have a good day, Linkies! 😘 https://lnkd.in/eh-fDQGr

As a Business Owner, Here's the reason why you need a Copywriter in your Business A Copywriter can help you achieve the Following in your business 📌Reach your target Audience: A Good Copywriter can help you to identify your target audience and create content that speaks to their needs and interests. This will help you to attract more visitors to your website and convert them into customers. 📌Generate leads: A Copywriter can help you to generate leads by creating content that encourages people to contact you. This could include things like landing pages, email campaigns, or social media posts. 📌Close sales: A Copywriter can help you to close sales by persuading people to buy your products or services. This could include things like product descriptions, sales pages, or email follow-ups. 📌Build Brand awareness. Copywriters can also help you to build brand awareness by creating content that is informative, engaging, and memorable. This can help me to position my brand as an authority in my industry and attract new customers. 📌Overall, Copywriters are a must have for any business that wants to reach its target audience, generate leads, close sales, and build brand awareness. 📌By hiring a professional copywriter, you can be rest assured that all your content is going to be effective and persuasive. And incase you're looking for one, Look no further, I'm here to work with you Just DM me and let's talk Kindly ♻️ if you found it valuable

Why Your Business Needs a Copywriter In today’s fast-paced digital world, the way your business communicates is crucial to standing out. Whether it’s your website, social media posts, email campaigns, or product descriptions, every word you use represents your brand. But is your messaging working as hard as it should be? Here’s why hiring a professional copywriter can elevate your business: 1. Clarity and Consistency A copywriter ensures your brand voice is clear, consistent, and compelling across all channels. Whether you’re launching a new product or sharing an update, a copywriter knows how to articulate your message in a way that resonates with your audience. 2. Increased Engagement Great copy isn’t just informative; it grabs attention and sparks curiosity. A skilled copywriter knows how to hook readers, hold their attention, and ultimately guide them toward taking action—whether it’s signing up for a newsletter, making a purchase, or sharing content. 3. SEO Benefits What’s the use of great content if no one sees it? Copywriters understand SEO (Search Engine Optimization) and know how to write copy that improves your visibility online, driving more organic traffic to your site. 4. Time and Resource Efficiency As a business owner, your time is precious. Hiring a professional copywriter allows you to focus on what you do best while they handle the writing. This can be a massive time-saver, freeing up resources for other important aspects of your business. 5. Expertise and Creativity A copywriter brings a fresh perspective and creative flair to your brand. They know how to turn a simple idea into persuasive, action-driving content. Plus, they can help with brainstorming ideas for campaigns and content strategies, often thinking outside the box to make your brand stand out. In short, copywriters aren’t just writers—they’re brand storytellers who can make your message more impactful, your voice more consistent, and your audience more engaged. If you’re serious about growing your business, investing in a skilled copywriter is a smart move.

Hiring a copywriter for your website rewrite? 1 question to help narrow your options: 👉 Do I need a STRATEGIST or EXECUTOR? If you know exactly what you want — and can give pointed direction — a lower-priced but talented newer freelancer may be a great option.   If you have  — fundamental questions around your offer, positioning, or audience — only a vague notion of the style you’re looking for (or trouble articulating it) you need more than an order-taker. Choose an experienced copywriter who also works as a consultant, or an agency with a strong track record around positioning. So here’s how I’d do it: 1 - Decide whether you need a strategist or executor 2 - Use your network to research copywriters/agencies accordingly 3 - Create a longlist 4 - Do a careful review of their content, work, and messaging 5 - Create a shortlist of 2-4 options who are most aligned 6 - Get on a call with your shortlisters and see if there’s synergy. What is your gut telling you?  Which person/team feels like they really GET you? Which one makes you feel you’re in good hands? Once you’ve done your due diligence, don’t discount your gut. Usually, it’s on point. Anything you’d add to this list? What did I miss? ****************** #michaleisik #copywriter #strategist 

This is exactly what I preach when it comes to hiring a #contentwriter vs. a #contentstrategist ! The comments so far seem to be going in the direction of “a specialist vs. a generalist” debate. I always say that, if you’re writing for people who do, regulate, or invest in what you do, you *might* need an SME. But if you’re writing for people who buy what you do, you need a business expert. Some people, usually disparagingly, refer to writers who aren’t SMEs as “generalists.” (It’s a bit of a soapbox issue for me, because I write for many industries. And I’m darn good at it) But that’s something very different from a writer who knows how to ferret out the real reason for a piece of #content by asking about things like profit margin, market share, return rates, new regulations that will increase costs, etc. That’s what you get when you work with a content writer who’s a business expert. #pattipodnar #contentmarketing #businesscontent

They lied to you. Hiring a copywriter will not solve your bad service problem. Don't get me wrong. A good piece of copy can drive engagement and conversions. But customer experience determines if leads turn into loyal clients. Do you have a slow-loading website? Do you respond to issues promptly? Do you handle complaints insensitively? Are your products and services poor and inconsistent? Do you ignore feedback? If your leads have to endure a poor experience, it doesn't matter if you have David Ogilvy or Gary Halbert as copywriters. Your brand will suffer in the long run. Good copywriting won't fix everything. Get your act together. Fix the things that need fixing.