Steph Searle

WP Recipe Maker - Recipe Collections Meal Planner Who needs white label recipe box tutorials for their members to be able to understand how the meal planner works ? The problem is the recipe box can be a bit confusing for new users. I've build a list of pop up tutorials for users to quickly check out how a feature works. You can easily edit the content and style of the tutorials to suit your site. We can also use the short tutorials in an email onboard sequence when new users join the site to teach them how it works.

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When Marks and Spencer, quite literally bring in Mark and Spencer as their new brand ambassadors Sometimes it's just a simple strategy to leverage your reach and get more eyeballs on your brand 👏 Posted just a day ago, they've reached: ⃗→ 1.3m views on Instagram ⃗→ 269k views on TikTok Before this post, they were roughly reaching on average: ⃗→ 33k views on IG ⃗→ 3k views on TikTok Quite the increase 👀 #marksandspencer #influencermarketing

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Creating the Perfect CV for a Beauty Marketing role💄✨ A lot of people this time of year start to think about a new role, or over the Christmas break decide they want to start looking in the New Year. If this is you, then here's what you should definitely include in your CV to make it shine 🌟. ✅ **Contact Information**: Start with your full name, phone number, location, email address, and LinkedIn profile. Make sure it's up-to-date and professional. ✅ **Personal Statement**: A brief introduction about who you are, your passion for beauty marketing, and your career goals. This is your chance to hook the hiring manager! ✅ **Professional Experience**: Highlight your previous roles with a focus on marketing positions. Include job titles, companies, dates, and bullet points detailing your key responsibilities and achievements. Have you worked with campaign strategies, social media, or influencer collaborations? Tell them all! ✅ **Skills**: Beauty marketing requires a mix of creativity and data-driven decisions. List skills like social media management, content creation, SEO, analytics, and more. If you have hands-on experience with beauty products, mention it especially specific brands! ✅ **Education**: Include your highest degree first and any relevant courses or certifications in marketing, digital communications, or the beauty industry. ✅ **Achievements**: This could be anything from campaign successes to awards or recognitions. Quantifiable achievements make a big impact, so use numbers where possible. If you have anymore tips, I'd love to hear them, comment below or get in touch with me at [email protected] to discuss opportunities in the beauty marketing industry or visit www.arthuredward.com. 🌟💼 #BeautyMarketing #JobSearch #CareerAdvice #AE

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Have you seen these campaigns? This is why it is important to know who you are talking to. 🐍 Gymshark ran a campaign for their activewear that looks eerily similar to the outfits that pop star Taylor Swift wears on stage. Jumping on the bandwagon following the hype of her Eras Tour. 🩲 Malibu partnered with the iconic 5-time Olympic diver Tom Daley following the 2024 Paris Olympics. Creating a campaign that was both quirky and brought attention and awareness to a very serious topic. This campaign was a hit! 🍅 Tomato sauce bottles often require a good shake. HEINZ recently launched a relatable and memorable out-of-home ad that had people turning their heads. Which of these campaigns is your favourite? #MarketingTrends #DigitalMarketing #MarketingCampaigns #GymShark #HEINZ #Mailbu #TomDaley #TaylorSwift

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We created this TikTok page six months ago for our client. Here is what we have achieved since: 1. Our social media team has grown it to be under 4000 page followers. 2. More than 6400 post likes on the page 3. A total of 471 526 views. 4. All of this is achieved with only posting 14 posts Sometimes less is more, follow this page yourself using the link below: https://lnkd.in/gncPq-cv #TheDCF #SocialMedia #Marketing

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According to our 2023 survey, nearly HALF of influencer marketers changed jobs to advance their careers. If that’s not your sign to invest in growth opportunities for your team I don’t know what is. Bottom line: If you’re not prioritising career progression, someone else will 😬 == Our 2024 survey launches next Monday. We’re looking for employees and employers to take part. Have your say and make a difference https://lnkd.in/e2HTaVYx #influencermarketing #marketing #recruitment #careerprogression

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Smashing to catch up with the SEO Master Kev Strong this week. We’re both very early into our journeys of self employment, but it’s great to already have the chance to discuss an opportunity to work together. Here’s to much more coffee and collaboration! #freelancemarketing #marketingconsultants

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📊 **"The hidden costs behind RTW pricing!"** It’s not just fabric and stitching—here’s what else goes into the price: 📱 Data for social media 🎯 Marketing campaigns 📸 Photoshoots 🎥 Eye-catching videos 👠 Model fees All these costs add up to create an irresistible brand image that attracts buyers and drives sales. 🛍️✨ ➡️ **WATCH** to understand why RTW pricing is about VALUE, not just the product! 💬 **What’s one cost you didn’t expect? Let’s chat in the comments!** 🎯 Share this with a friend who’s curious about the business side of fashion. **#FashionMarketing #RTWPricing #BehindTheScenes**

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Product packshots are bloody boring.. No-one will remember you if they are. Unless you develop your own style and stick to it. Brands like ASOS do this so well. I guarantee one thing: If you spot an ASOS packshot on your feed, you will recognise it immediately. They have cleverly developed their own style and stuck with it for years. That's how you stay remembered. That's how you build a brand 🤙 ----- Wanna talk content? DM me → Patrick Bates

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INFLUENCERS GET A BAD REP, ESPECIALLY IN HOSPITALITY, MAINLY BECAUSE BUSINESSES DON’T UNDERSTAND THEIR BENEFIT… Why should brands work with influencers? Erm because they have influence with the people that you want to reach and engage with in your marketing! If you aren’t collaborating with content creators then you are massively missing out.

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Check out our founder Alistair Fitch's thoughts on the recent events with Grace Beverley and her fashion brand Tala. At Digital Natives we stay up to date on ASA guidelines and make sure we inform the creators we work with on the rules to stick to. If you're looking for some guidance, send us a message. #ASAguidelines #Socialmediamarketing #Socialagency #Influencermarketing

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One of the perks about content creation is the freedom to work from anywhere. Since changing up our content, we've recently had even more freedom to film from where we are and using what we have available to us. In trying to keep up with the algorithms, our Instagram and TikTok content slowly became fast paced and short, so doing this slow content during our recent trip to the Kenyan Coast was just refreshing. We made a fresh whole taffi fish fished from the Indian Ocean and delivered to us the same day, and made coconut milk from the coconuts growing at the friend's house we stayed at, and the food tasted way better! What's your take on slow and fast content? What do you prefer? #contentcreation #digitalcontent

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Unless you have been living under a rock, you have probably heard the word #brat and demure on tiktok this month. The #demure hashtag has achieved a massive amount of growth, with over 74,500 posts to date. It’s not just TikTok where it first started—the trend has made its way across Instagram, X, and Reddit, creating a widespread online presence. But is it here to stay? No, like most social media trends, they’re fleeting and short-lived,. Which brings us to the question- should brands ride the wave of the latest trend? We strongly believe brands shouldn’t just chase trends—they should dig into the “why” behind trending words and phrases to fuel their long-term strategy and understand their audience better. Quick wins can be exciting, but they often come with the risk of losing focus on your core brand message. In fact, the real question we should be asking is: What do these trends say about platform behavior and cultural shifts? Does the trend align with your brand identity and your consumer ethos? If it does, it’s a missed opportunity not to engage. But being culturally relevant isn’t just about jumping on TikTok trends; it’s about building a brand that resonates with today’s cultural narratives and values in a meaningful way. There is value and longevity in creating a cohesive brand universe that aligns with today’s culture and speaks to your audience in a way that feels authentic. Your brand’s values and story should be woven into everything you do, ensuring you stay relevant without losing sight of who you are. The trends may come and go, but your brand’s identity is what stands the test of time. #trends #socialmedia #tiktok #digitalmarketing #ads #content #instagram #x #Reddit #brandcontent

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So, you’re running a Feed Only Pmax campaign on Google Ads and you’re like “Yeah I’m tapping into Google Shopping without the other crappy Google media 💥” Think again! Do yourself a favour and have a look at your placements report in the Report Editor (remember one of the first reports Pmax allowed you to do a few years ago?). This screenshot is from a client of mine running Pmax Feed Only. Admittedly other accounts aren’t this bad, but you better check your account to find out. 👀 #googleads #ppc #pmax #visiblity #transparency #google #digitalmarketing

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How are b2b marketers looking at influencer marketing right now? It's different than b2c, but EVERY industry has influencers - its just about finding them. I sat down with Robyn Hartley from The Marketing Practice to understand how brands are thinking, what to look for in a good partnership and importantly, how to get started 🌟 #b2binfluencermarketing #b2bmarketing

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Would you love your CV to slice through the job search noise??? How about using a pizza?🍕 Pizza Hut's new NYC campaign is attempting to redefine "special delivery": • Printing people's CVs on pizza boxes 📄 • Hand-delivering to their dream employers 🚚 • Hopefully serving up opportunities, piping hot 🔥 This savoury 😆 approach cuts through the clutter of traditional applications. It's a reminder that standing out often requires thinking outside the box \(or inside the pizza box, in this case\). Speaking of memorable tactics... I once hired a candidate on the spot when they proposed sending a barbershop quartet to sing their top 10 reasons to work at my place. I thought it was cringeworthy but also brilliant. So, what is the recipe for success when getting that next big job? Creativity + Authenticity = Attention 🧠💡 Innovative outreach in any manner can make your application rise to the top. What's the most unique way you've seen someone land a job? #CreativeJobSearch #PersonalBranding #CareerTips #prstunt

Leading on this campaign has made me want to quit marketing. Forever…💀 The main reason being... I'm never going to work with a better team on a better brand activation than this! 🥹 WE WANTED TO: - Drive purchase of key Cocoa Butter Skincare range for Palmer's UK. - Encourage younger demographic to get involved. - Reward purchase. - Use an element of gamification in the campaign. PRESENTING - THE GOLDEN COCOA BEAN CAMPAIGN: - Purchase product, go to landing page, upload receipt. You are then sent an email telling you if you've won an instant prize or are in the grand prize draw. - Prizes: Golden Cocoa Bean = Trip for x2 to Dubai. RU prizes: Gymshark, Spabreaks & Justmylook vouchers DRIVING TRAFFIC, PURCHASE & UPLOADS TO SITE: - Press & Print: QR code with AR 3D Golden Cocoa Bean visual which clicks to site - Creators: TikTok & IG - Social & Digital Ads: Google/Snap/TikTok/Meta Link to site and QR code (have a play!) in comments. ⬇️ Massive shout out to the dreamiest of dream teams: Zahira Beddou, Krista Omer, Vonimanita Rarijason, Emanuela Morabito, Emily Brownell, Emma Bradshaw, Tatiana Ribeiro de Castro, Susan Leigh, Charlie Hazell & Navigate Digital #Digitalmarketing #Skincare #Advertisingandmarketing #MakeWavesNotWaste #GoldenCocoaBean

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I've got a fantastic offer running currently on my highly rated book 'How to Write an Effective Marketing Plan'. For a short time only, you can purchase this title on e-book for just £4.99, which is a huge saving of 45%. For any SME, this must have book provides you with a practical and easy to follow guide of how to create and implement an effective marketing plan. So if you need some professional advice to get you started, or get your marketing back on track, then this is a must read. Go to: https://buff.ly/35NBYkI #marketingbook #marketingstrategist #lindsaywoodwardmarketing

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