Alex Bubb

Interesting update! It's very important to have a common rationale / currency to evaluate Large Screen as a platform that builds magnificence for brand communications with Scale and Interest! #Media #Measurement #Future #Television

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Struggling to get mobile signal within your own building? Your customers not able to access their tickets when arriving for your event? This is how you take control of the situation.

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Today, Clear Channel UK announced the expansion of its Adshel Live network to 3,500 screens, further solidifying its position as the UK’s largest digital Out of Home (DOOH) network. Since its launch in 2015, the Adshel Live network has helped propel DOOH growth in the UK, offering unparalleled reach, impacts, and proximity to key retail locations across the UK. With more than 628m impacts, national reach of 36m unique adults and 66% coverage of the UK (source: Route Research Ltd. v51 fortnightly), Adshel Live delivers more impacts and reach than anyone else (8.8m more unique adults than all other roadside digital 6-sheets combined).  And we are doing all of that while delivering on our ESG goals! A labour of love from Will Ramage George Manns Laura Andrews Sally Henley Ben C. Ben Hope Sabrina Melton Eva Dvorak Bryan O'Sullivan Mark Smith Aimee McKay Kelly Moore David Shepherd Louise Stubbings (she / her) Martin Corke & so many more peeps (past & present) x Clear Channel Europe

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#OOH is the digital primer. 👀 Pairing OOH with Mobile delivers an increase of 11% in memory encoding and 13% more emotional impact. Clear Channel UK have packed their new platform, The Insight Store, with top-notch research & insights, all easily accessible in one spot. Get started by clicking the link below: 👇 https://okt.to/EiylCF Source: Analysis 2004-2016 case studies. 55 cases in analysis/ WARC and JCD #IPAO #OOHTheDigitalPrimer #MediaStrategy #MediaBuying

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Fantastic morning with Bazaarvoice, and not just because of the insane views. Key takeaways: 👉 Reviews, more than ever, are a top driver of conversion. People trust people! 👉 UGC should be driven across the business, not just by social & digital teams 👉 Social is no longer just for inspiration, it’s now a place to drive customers down the funnel too 📍20 Stories #BazaarvoiceBitesize

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Despite sometimes being in competition for the same customers, leading media suppliers and broadcast organisations have recognised the value in coming together to evolve the Networked Media Open Specifications (NMOS). Find out more about the collaborative processes underpinning NMOS in my article for TV Tech. #networking #specifications https://lnkd.in/eYcFjTwA

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Today we announced Blackmagic Camera for Android 1.1, which adds support for HDMI monitoring so you can view a larger image of what you’re filming. This means you get a better view of your scene which helps when checking focus, exposure and composition of your shot, and even watch the recording with multiple monitors so everyone on set can view the footage. This update also adds pull focus controls to the camera so you can change the focus of the lens during a continuous shot. This allows you to gradually pull focus between 3 preset focus points in the foreground or background, giving you the ability to draw your audience’s attention to different elements and change the emphasis of a scene. There’s also support for syncing media directly to a Blackmagic Cloud Organizations account, which allows you to select between syncing media to your personal account or your company’s organizations account when logging on, speeding up your workflow. In addition, you now have the ability to dim the screen while recording, apply noise reduction or sharpening to the recorded image and use 3D LUTS while recording and monitoring.   Blackmagic Camera for Android 1.1 also adds support for more Android phones, including Xiaomi 13 and 14, OnePlus 11 and 12, Samsung Galaxy S21 and S22, Google Pixel 6, 6 Pro and 6a. Download now from Google Play, free of charge, at http://bmd.link/3EXap4 Learn more at https://lnkd.in/d4_PCHGm

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The answer is always #AdshelLive. But why? As Clear Channel UK's Adshel Live has now hit the 3,500 screen mark, it continues to go from strength to strength. Since its launch in 2015, the Adshel Live network has helped propel DOOH growth in the UK, offering unparalleled reach, impacts, and proximity to key retail locations across the UK — all while driving forward sustainability and social contribution, making it the one-to-many platform! The one to reach your audience – nationally reaching 36m people fortnightly, that’s 66% of the UK adult population. The one to make your message count - relevant messaging increases campaign effectiveness by up to +17%. The one to contribute back to communities – 46p in £1 of OOH revenue reinvested in local communities where we operate in. Discover more on why the answer is always Adshel Live 👇 https://okt.to/kDleKP #OOH #DOOH #Marketing

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Nice article with deep insights and technical aspects!

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“One of the things we’ve seen as the streaming world has evolved is that a lot of operators end up having two different backends that are serving different content or the same content to two different platforms. And what Irdeto Experience is really built around is that hybrid, converged environment of developing a single environment that delivers content to all of those different platforms. It’s a way of actually significantly reducing costs and simplifying their operations.” - Richard Frankland, Senior Vice President of Global Sales at #Irdeto. Find out more about Irdeto Experience here: https://lnkd.in/dXEGzjQm #VideoEntertainment #Cybersecurity #Security #Video #OTT #Streaming

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OOH is the digital primer. 👀 Pairing OOH with Mobile delivers an increase of 11% in memory encoding and 13% more emotional impact. Clear Channel UK have packed their new platform, The Insight Store, with top-notch research & insights, all easily accessible in one spot. Get started by clicking the link below: 👇 https://okt.to/OjdV58 Source: Analysis 2004-2016 case studies. 55 cases in analysis/ WARC and JCD #IPAO #OOHTheDigitalPrimer

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A big week for Clear Channel UK’s Adshel Live network, hitting an incredible milestone with 3,500 screens in the ground, nationwide. 🙌🎉 We’re still the UK’s largest digital Out of Home network, leading not just in impact, reach, and coverage, but also leading the charge when it comes to more sustainable advertising. 🌍💡 Did you know that every new Adshel Live screen is 50% more energy efficient than the previous generation? With this expansion, we’re delivering more impact for advertisers while reducing our impact on the planet. 🌱 Check out the news here: https://okt.to/Xy4xGu

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Everywhere the broadcast landscape is shifting inexorably from linear to digital and with it the nature of the distribution infrastructure from over the air to internet. But the UK is a beacon in continuing to want to enshrine universal access to public broadcast channels from the BBC, ITV and others. The report points out that even though Digital Terrestrial and satellite delivered households are declining, the resilience of live TV as a shared cultural experience for key moments such as cultural and sporting events has not gone away. While every household in the UK has the right to ‘decent affordable’ internet connection of at least 10 Mbit/s this would be put under strain if there were a sudden switchover to IP. Without greater advances in compression, superfast broadband speed (30 Mbit/s) is more likely to provide a reliable viewing experience but that will cost capital investment. Ofcom point out that if investment or technology advance is not forthcoming then broadband speeds would not be sufficient for a reliable IPTV viewing experience making any imminent abandonment of DTT unlikely. So how the country transitions to a future of increased reliance on broadband networks for video streaming while ensuring availability for all will be a complex decision – and one where technical considerations will likely not be the only factors at play. #DTT #NextGenTV #IPStreaming #Freeview #Freesat https://lnkd.in/e3Gr4swP

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'Recording' in the end is purely an interim solution whilst we were in the scheduled TV world. Now that we have transitioned to the release TV world (where programmes are linearly delivered but also released at, or before even, a time/day and then made available for a variable time window for consumption when you wish to) then it is clear that 'Recording' disappears as not required - as needed for the modern world as much as analog phone lines and telephone boxes... Quite just for something that in many countries only exists because of legal actions in the late 1970s about recording on video tapes... The only challenge to this is bad behaviour by rights holders who try to bleed too much money out of distributors for those catchup / on demand rights, or those who mandate the inability to avoid ads that are not of interest...

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This level of acceleration of streaming adoption will drive the transition from broadcast at a much faster rate than forecast by Ofcom... understanding already that consumers are also on an accelerating adoption.

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OOH collects it's largest half year of revenue EVER in H1 2024 in the UK, according to industry body Outsmart OOH in The Media Leader UK article. Digital screens share of the market was 66% up from 64% from the same time the previous year. In H1, total revenue was also up by 17% to £646m. Digital grew 22%, compared with 9% in classic. As these impressive numbers show, I've joined the industry at an exciting time. With programmatic technology expected to continue to accelerate growth. 🚀

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