Richard Bon’s Post

🎉Today, we tell a story of 21 years of creativity, technology and impact! Phoenix Media has changed the advertising landscape in Romania, and we are proud of every moment. The digital screens throughout the Phoenix Media network turned into an interactive show. ⏳  A digital retrospective. ⚫ We've shared our journey, from our first digital screen to today's cutting-edge technology. 🌍  A connected ecosytem. ⚫ Over the past two decades, we've celebrated and shared with you countless achievements that created our story. 🪞  A mirror to reality. ⚫ To enhance the live counting audience experience, the screens also displayed relevant information like weather updates and local events in real time. ⬇️ The future is now. ⚫ As we embark on the next chapter, we remain dedicated to pushing boundaries, inspiring audiences, and delivering exceptional results. #PhoenixMedia #DOOHÎnTimpReal #DOOHInRealTime #digitaladvertising #innovation #PhoenixMediaNews #Sustainability

Exciting news! We are so happy to have partnered with VIOOH for the 5th consecutive year to publish the State of the Nation 2024 report on programmatic #DOOH advertising! 📊 After surveying 1,200 advertisers and agencies across the US, UK, Australia, Germany, France, and Brazil, we've uncovered some key findings: Media professionals expect a 28% increase in prDOOH investment over the next 18 months. Adoption of Programmatic DOOH (#prDOOH) is projected to rise from 27% to 35% in this same period. For the first time in history, 50% of all DOOH campaigns in the last year were purchased partly or fully programmatically, mainly managed by digital and programmatic teams. The value of Dynamic Creative Optimisation (DCO) in boosting campaign effectiveness is being recognized, with anticipated growth in its usage over the coming year. Check out the full press release for more insights! Read more here: https://lnkd.in/eKvTyqYu #ProgrammaticDOOH #AdvertisingTrends #Innovation #MarketingInsights 📈✨

PSA Move 2.0 delay has hit the OOH industry! Half Dome’s Head of Strategy, Adrian Cosstick, said that while MOVE 1.5 was “a great step” for planning and quantifying the impact of formats across static and DOOH sites, he believes the industry is still yet to get the measurement of DOOH right. “The biggest challenge we face is share of time,” he said. “Digitisation divides a finite audience by more digital panels each year which should be offset by being able to buy more audiences at scale via programmatic out-of-home. Yet, we continue to see digital out-of-home panels underperform in many brands’ ROI models. It’s a measurement problem rather than a channel problem and it needs to be addressed in MOVE 2.0. With the decline of linear TV, out-of-home is in a wonderful position to help brands fill the gap on TV delivery.” #OOH #MOVE2.0 #Media #advertising https://lnkd.in/gUkkdrwU

"We're back, baby, and we're all about that digital life!" Is Foxtel's new strategy a game-changer? From leveraging partnerships and data to standing out in the competitive media landscape, Initiative #Australia's Paige English tells us what she's learned at this week's #FoxtelUpfronts. #media #advertising #foxtel #perth IPG Mediabrands IPG Mediabrands APAC #digital

Discover Screenverse's game-changing investment to accelerate programmatic DOOH advertising, empowering media owners and advertisers alike. Read the Latest full News - https://lnkd.in/dBKc6fhx David Weinfeld Larry Cheng #martech #martechedge #advertising #dooh #empowerment #investment #businessgrowth #innovation #transformation #technology

Do your current media plans have a direct out-of-home medium? 76% of advertisers believe #DOOH has become an integrated part of cross-channel strategies. Most #ad executives are recommending DOOH within a their 12-month media cycle. #OOH #Digital #Media #Advertising

🚥 Exciting News from EMARKETER! 🚥 eMarketer has just released their #DOOH Forecast and Trends for the year, and I am thrilled to see the incredible growth in #ProgrammaticDOOH! To quote the report: 📈 "#Programmatic ad spending in #OOH will double what was spent just two years ago." And this is in a mature market like the #US! 🌟 "Programmatic DOOH ad spending will top 30% of DOOH sales in 2026." 🚀 What’s even more exciting is the steady growth happening in #Asia. The channel is gaining wider adoption, with Vistar Media solutions providing unparalleled scale, coverage, features, and a true programmatic experience across the region. #pDOOH #DigitalOutOfHome #AdTech #MarketingTrends #VistarMedia #Innovation

Programmatic advertising helps breathe new life into DOOH efforts. In an age of constant technological innovation and video trends, staying current and dynamic is crucial. Major thanks to Adrian Witter (DOOH Solutions Lead, GroupM), Justin Symons (VP of Investment, RapportWW), and Helen Miall (Chief Marketing Officer, VIOOH), for sharing their insights on the future of programmatic innovation as we move into a new era of advertising! In summary: Programmatic is the answer. Helen filled us in on some interesting stats, including the fact that the largest year-over-year growth in the #DOOH industry is coming from programmatic ads. Something that’s clear across the board: removing friction throughout the entire OOH advertising process will continue to be a hurdle, and opportunity, in the industry as we move forward. How can we tie together #OOH and effectiveness? 👀 DPAA #VideoEverywhereSummit #Programmatic #ProgrammaticAdvertising

Is Digital Out-of-Home (DOOH) the Next Big Thing? ➡️ From digital billboards and transit screens to ads at gas stations and retail locations, DOOH provides real-time, dynamic engagement with audiences. However, it comes with its challenges: * Ad Fatigue: Frequent exposure may lead to diminishing returns. * Data Privacy: Ensuring the security of consumer data is crucial. * High Costs: Setting up and maintaining DOOH infrastructure can be expensive. * Publisher Approval: Navigating the approval process with publishers can be complex and time-consuming. Despite these hurdles, the ability to deliver targeted, engaging content makes digital out-of-home a powerful tool in modern advertising. Discover more about its potential and challenges here: https://lnkd.in/gnw45F9J #DigitalOutOfHome #Advertising #MarketingTrends #DOOH #Communications #Digital #Political #Strategy