Ian Nock’s Post

With digital #LiveSports viewership projected to surpass 127 million—yep, you read that right—is traditional TV being left behind? Viewers want flexibility, instant access, and zero buffering. And let’s be honest, digital platforms are way better at delivering all that! 🏃♂️💨 #DigitalTransformation #LiveSports #Streaming #Bunny

This is literally one of the first features we started working on in Motto. It sounds like a fairly straightforward feature, but once we started thinking about our (potential) customers' needs for this, we had to channel a lot of complexity into an easy to use and accessible feature. It allows sports organisation of any size to create and use structured event metadata around the live broadcasts. If you want to see it in action, just reach out or find more info on https://lnkd.in/e_Z6tSWA #ott #livesports #streaming #livestreaming

By 2027, digital live sports viewers are projected to surpass 127 million, significantly outpacing traditional TV’s shrinking audience! This trend highlights the growing demand for flexibility and instant access that digital platforms offer. As the industry continues to evolve, businesses need to meet viewers where they are- online. Source: https://lnkd.in/dMhsfv5r #DigitalTransformation #LiveSports #Streaming

10% Discount if You Scroll Down! Are you attending NAB Show 2024? One of the best ways to optimize your time and dive deep into topics most relevant to you and your business is to take a Show Floor Tour. One near and dear to my heart because of my many years in TV is this year's "Evolution of TV & Video" tour, hosted by the future-focused media industry consultant and very experienced guide Tim Hanlon, Founder & CEO of The Vertere Group, LLC. At the end of the video below, my StoryTech colleague Lori H. Schwartz asked Tim what he was most excited to see on the tour. Tim replied, paraphrasing, "I'm most excited to see how streaming technology is evolving to make the television experience more realistic and legitimate for younger audiences who truly want to consume in different ways than sitting back and watching on a giant screen." The tour will cover: 🎰 Broadcast and streaming distribution 🎰 Video content creation and production 🎰 Delivery latency Interactivity and personalization 🎰 Measurement and data analytics 🎰 Viewer guidance and navigation Special thanks to this tour's sponsor, Amagi Corporation, and the company's EVP, Global SaaS Sales Dan Marshall, who contributed significantly to the upcoming NAB Trends Report. During the tour, Dan will share really interesting insights on the future of TV and video and how broadcasters and content owners can unleash the power of unified cloud workflows to reach audiences across traditional cable, CTV, D2C apps, and FAST platforms Learn more about the (very reasonably priced!) tours and book them at: https://lnkd.in/gEfnx9Fb DM me if you're interested in a 10% discount. ##NAB #NABshow #NAB2024  #video #TV #television #technology #StoryTech #streaming #FAST #AI #artificialintelligence #content #production #data #measurement #contentdistribution #SaaS

Live sports are reshaping #VoD, with Q3 viewership rising to 50%, up from 44% in Q2. Traditional broadcasters face new challenges as streaming grows and the line between live and on-demand blurs. #France led with 57% viewership, while the #UK had 41%. Interestingly, summer brought a new wave of fans, with 56% of these fresh viewers being women and 48% over 55. Curious to know how the Olympics helped make Discovery Inc's Discovery+ one of 2024’s fastest-growing platforms? Read our latest #EntertainmentOnDemand quarterly report and connect with Andrew Skerratt for further insights. https://lnkd.in/dPV852p8

The Gauge: Olympics Drive Big Increases for NBC and Peacock Television viewing in August was defined by the undeniable influence of the 2024 Paris Olympics, according to the latest edition of The Gauge™. The Summer Games had the most notable impact on broadcast viewership, notching increases of 8% versus July and 11.7% year over year. On the streaming side, Peacock offered broad Olympics coverage to complement linear offerings, the success of which was demonstrated by a monthly viewership increase of 39% for the streaming service overall, and nearly double the amount of viewers aged 35-49. These factors helped lift Peacock to a new platform-best 2.1% share in August.

With the 2024 #SummerOlympics in the rearview, it is undeniable that the event brought significant attention to NBCUniversal’s streaming platform, Peacock. Since 2011, NBCUniversal has held exclusive U.S. broadcasting rights for the Olympic Games, an agreement in effect until 2032. Undoubtedly, this contract was on the minds of executives as Peacock debuted in 2020. Out of the gate, the platform sought to jump into the original content arena with series like Dr. Death and Poker Face. While these titles received critical acclaim, the releases seemed to have had little effect on wrangling new subscribers. As of July, the platform has an estimated 34 million subscribers — modest when compared to its competitors. Read more: https://lnkd.in/eNgPa2E4

The upcoming #Paris2024 Olympics will offer comprehensive coverage, including 11,000 hours of content, allowing viewers to watch events on multiple platforms and devices. Streaming will be central to this year's coverage, with personalized and interactive features enhancing the viewing experience, such as multi-screen options and real-time information on events. From NBC’s multiview capabilities to Warner Bros Discovery’s multi-feed audio, the broadcast is set to engage viewers like never before. Curious about the cutting-edge technologies and immersive experiences being introduced? Read the full article by our Business Development Director Rory Renwick to explore how the Olympics are setting a new standard in broadcasting. https://lnkd.in/dKb7kHVF #sportsbroadcast #paris2024 #olympics2024

Broadcast from anywhere to anywhere...

News of the world: How news broadcasters are looking to sports to deliver trust Read more: https://buff.ly/48Uglyw Celebrating its 60th anniversary this year, Calrec has worked with broadcasters through multiple technological step changes, like the transition from analogue to digital, the move from mono to stereo to surround to immersive, and more recently the transition into pure IP and cloud environments. But the speed of change over the last four years has been unprecedented, and the biggest shifts are not so much about what is broadcast, but how it is broadcast and to whom. Nothing illustrates these challenges as much as the 2024 U.S. Presidential Election, one of the most mission-critical and important news events of recent years. #CalrecArgo #Calrec #AudioEngineering #BroadcastAudio #CalrecConsoles #AudioExcellence #CalrecInnovation #CalrecArgo #Broadcasting #BroadcastIndustry #BroadcastTechnology #LiveBroadcast