Oliver Hadi MCIM

📰 MMC's Non-Executive Chairman, Nick Manning, was invited to provide guidance on calculating Principal Media's value in this special article for Marketing Procurement iQ. 👀 Take a read in the below link... #Marketingprocurement #mediatransparency #procurementevents #mediaandmarketingcompliance

6

In the latest episode of the B2B Marketing Excellence Podcast, Donna Peterson tackles a pressing issue for industrial B2B marketers: avoiding email spam traps and maintaining high-quality, compliant email lists. With 80% of marketers facing deliverability challenges due to poor list quality, Donna shares actionable strategies to ensure your emails reach the right audience and safeguard your domain reputation. How do you ensure your email campaigns hit the mark? Tune in now to catch the full episode! 👇 https://bit.ly/49teKzI #B2BMarketing #EmailDeliverability #MarketingStrategy #Podcast #EmailMarketingTips

1

GA4 transition has been a huge help to Sustrans, providing them with valuable insight into their performance. GA4 helps marketing managers and businesses unify data in a way that they could never do before, putting data at the heart of decision making. Here’s what we did, read our latest case study below 👇

8

2 Comments

Marketing Governance is the *foundation* that helps marketers and promotional reviewers compliantly navigate new territory like Omnichannel. How? *Cross-functional Governance Board chartered for compliant innovation *Defined process for collaborative investigation of new channel/platform/technology opportunities *Clear guidelines for activating new opportunities compliantly *Change support, upskilling, and maintenance The results? Faster decisions, improved consistency, speed-to-market, and avoidance of mistakes. As a pharma reviewer envisioned last week, “Governance could lead to more creative thinking. We could be more solutions-oriented and strategically aligned.” What could Marketing Governance do for your Omnichannel execution? #PharmaMarketing #MarketingGovernance #PromotionalReview #Omnichannel #ModularContent #MarketingOperations #MLR

6

Hear from our CEO Niall O Connor on #datadriven strategies and how they can be incorporated into your business to drive your #marketingfunnel. https://lnkd.in/e3egAdFm

9

Are you eager to uncover the true value of using GA4 in your marketing? 🤔 If so, be sure to tune into our webinar where Receptional’s very own Innovation Lead, Chris Whyatt️, and Rob Newhouse, our Analytics & Measurement Consultant, will be taking you through some key insights for making the most of GA4 in today’s modern marketing landscape. They’ll take you through some essential tips for refining your marketing strategies using GA4 and cover a range of crucial features and updates offered by the platform. They’ll cover: • GA4 best practices • Useful features and key reports • Advanced features (audiences and segmentation) • Common pitfalls and mistakes • Reporting with looker studio • Live Q&A session at the end 📅TUNE IN 30TH OCTOBER 1PM 📅 Book your spot here: https://bit.ly/3zJ2QUS #Webinar #GA4 #MarketingAnalytics

22

2 Comments

Join the Search Engine Revolution. Introducing Total Search, bringing your organic and paid search strategies together under one roof, for exceptional results. What can you expect? Your search strategies, in one place, based on better data ✅ Fluid budgets for outcomes that exceed objectives ✅ 360° reporting and bespoke comms ✅ Improved ROI - balancing investment and efficiency, seamlessly ✅ Join the Search Engine Revolution. Get in touch today.  https://lnkd.in/eF3ueeNE #SEO #PPC #TotalSearch #SearchStrategy

39

📢 Calling all UK businesses! 📢 Our annual State of Digital Marketing Survey is live and we'd love your input! Why participate? ✔️ Help us create an accurate snapshot of what marketing looks like in the UK ✔️ Early access to the final report with the latest trends and insights ✔️ A chance to win a £100 Amazon gift card 🎁 Interested? Simply click the link below to get started ⬇️ https://hubs.li/Q02GJdc30 #DigitalMarketing #StateOfDigitalMarketing

6

Marketing effectiveness continues to be a key priority for businesses, with only one in three leaders and senior marketers feel they have a mature, embedded effectiveness culture. Optimising your marketing effectiveness is a key way to achieve top-line growth, and at Bright, we specialise in supporting organisations (especially large and complex ones) to be more agile and effective. We offer Agile Marketing training courses, strategic marketing effectiveness assessments, as well as marketing strategy and activation support, to help marketing leaders get the most from what they have, and more easily demonstrate the value of their marketing efforts. https://lnkd.in/eqBMixRG #agilemarketing #b2bmarketing #marketingeffectiveness

3

Unlock the full potential of your digital marketing campaigns with these 5 essential Google Analytics metrics! 📊✨ Discover how to drive better results and make data-driven decisions. Get in touch with us: www.keysmarketing.co.uk 📱 🎯 #DigitalMarketing #GoogleAnalytics #MarketingStrategy #MarketingSuccess #B2BMarketing #MarketingAnalytics

3

“In some ways, it makes sense to integrate much of the marketing stack using a CRM, but if we are aiming for top-of-the-funnel awareness and perception changes — without any contact data — prioritising a CRM may be the wrong choice.” - Mike Maynard via MarTech https://zurl.co/NBi9 #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

3

Our latest whitepaper is live, packed with insights to help you elevate your digital marketing game! Deep dive into strategies that drive performance, boost engagement and maximise ROI. Download Edition Two 👉 https://lnkd.in/eQFhHv7g #MarketingAgency #MarketingInsights

3

Concerned about the impact of Al on the traditional Google search engine results page? Our Head of SEO, Ed Coles, explains how the adoption of a Search Generative Experience can alter these pages, influencing consumer behaviour and ultimately transforming your brand's SEO strategy and results. Read more here: https://lnkd.in/d5yhiCDT

7

Did you know that 78% of UK marketers consider video content their most effective tool for audience engagement? With 85% of all online traffic expected to be video by the end of 2024, video is no longer just an option—it’s a necessity. Whether it’s used for storytelling, product demonstrations, or building stronger connections with your audience, video offers a powerful way to capture attention and drive meaningful results. Now is the perfect time to make video a central part of your marketing strategy. 🎥📈 (Source: Ofcom) #VideoMarketing #DigitalStrategy #ContentMarketing #MarketingTrends #MarketingStats

2

What email metrics matter today? 💌 Find out how to optimise your email strategy in today’s competitive landscape. Watch DMA’s on demand webinar with a riveting expert panel discussion as they analyse the latest stats from the Email Benchmarking Report. ➡ https://ow.ly/hRzA50SuyPG #Emailmarketing #Personalization #Benchmark

7

Online planning tools are common within the KBB industry. Marketers expect better planning technology will engage customers, but the result is an overly complicated solution that leaves customers with a lacklustre experience. It's a headache for many and a growing issue in a challenging market. We explore this, and some potential alternatives that many brands a exploring, in a recent article. Read on: https://lnkd.in/enJGqnsx

18

1 Comment

Our Marketing Insights series dives into the findings of our recent report, which revealed significant gaps in business & marketing planning across the SME sector. We chat with Marketing Director Chris Burton to explore the critical role of a clear Brand Proposition in driving success. https://bit.ly/4eRl0Ur #MarketingInsights #SMEMarketing #BrandProposition

5