BlueSky PR

What is PR, really? It's all about showcasing knowledge, experience, and advice, not just selling your services or your brand. From media relations to research reports, PR is a powerful tool for demonstrating expertise and insights. Vickie Collinge explains it best...

PR helps recruitment agencies attract new business. Fact. But how? 1. By promoting your successes and testimonials you establish yourself as a credible and reputable player in the industry. 2. By sharing thought leadership content such as articles, press releases, and industry insights, you are positioned as an expert in the field, which attracts new clients and candidates. 3. PR activities such as events, speaking engagements, podcasts, and interviews can provide you with opportunities to network with potential clients and industry leaders. 4. Raising awareness of your brand and services, and increasing your visibility in the market attracts new clients. 5. PR can also play a crucial role in managing a crisis situation, such as negative press or reputational damage, and rebuilding the reputation of your brand. Let's discuss how PR can help you: https://hubs.la/Q02YT0yN0

PR is a long term strategy. Not a one hit wonder. Once you start seeing the media coverage roll in, it’s important not to put the brakes on. By pushing regular messaging out across the relevant channels you’ll be keeping your firm front of mind with the right audience. And have you considered how you can repurpose each press release? Could you turn it into a blog? Sell it in as a feature for a magazine? Split out some of the key facts or figures for social media? The more you use it, the more ROI you get from it.

PR is a long term strategy. Not a one hit wonder. Once you start seeing the media coverage roll in, it’s important not to put the brakes on. By pushing regular messaging out across the relevant channels you’ll be keeping your firm front of mind with the right audience. And have you considered how you can repurpose each press release? Could you turn it into a blog? Sell it in as a feature for a magazine? Split out some of the key facts or figures for social media? The more you use it, the more ROI you get from it.

Public relations is a secret weapon for recruitment agency directors. Here's why... Standing out is essential in business. How does PR help? - PR helps you craft a compelling brand story that resonates with both clients and candidates. - By securing media coverage and thought leadership opportunities, PR positions your agency as an industry expert. - PR showcases your agency's culture, values, and success stories. - PR fosters trust and loyalty by highlighting your agency's track record of success. - When challenges arise, PR helps you navigate through them, protecting your agency's reputation. - PR opens doors to valuable partnerships, collaborations, and speaking engagements. Countless recruitment agencies have already harnessed the power of PR to achieve remarkable results. Now it's your turn.

You don't want content that is identical to your competitors. You want content that is better. Content that is credible, trustworthy and shows your brand personality.

It's not always easy to keep pace with the ever-changing recruitment marketing landscape. Here's a few tips and tricks the BlueSky PR team use to stay informed and up-to-date: - Set up Google Alerts for keywords related to your field, and you'll receive email updates whenever new content is published. - Follow industry leaders on social media - it's a great way to stay informed about the latest trends and thought leadership in your industry and don't forget to engage with their content to show your support. - Industry events are great places to network and stay informed about the latest developments. You can also look for virtual events and webinars that you can attend from the comfort of your own office/home. - Joining an industry association or group like APSCo can give you access to exclusive content and networking opportunities. Remember, staying up-to-date with the latest trends isn't just a matter of checking off a box - it's an ongoing process that requires dedication and effort. Do you have any other suggestions? Let me know below.

In today's competitive job market, in-house recruitment marketing teams face significant challenges. According to our latest report, 73% of these teams have seen budget reductions, while 87% are dealing with increased workloads. As we begin to see signs of optimism on the horizon for the economy, demand on in-house marketing teams is only going to increase. So, what’s in store for 2025 and how can professionals best navigate this landscape? https://hubs.la/Q02X5nPk0

Why should you enter a recruitment award? To blow some cash? To give you a reason to lose weight and get into that little black dress? To waste some time? To increase your already busy workload? To create stress for yourself? To demoralise your team? Or, perhaps some hard figures as to why you should enter a recruitment award... To increase sales (37%-77%) To improve your stock price (44%) To influence your buyers (80%) To improve confidence in your supplier status (49%) To outperform award “losers” (17% for sales and 36% for share value) Need help writing your award entry? That’s what we’re here for. https://hubs.la/Q02X4xjy0

As any in-house hiring specialist will know, the best employer brands can help organisations to get on the radar of a larger number of high-quality candidates and ultimately reduce hiring time and costs. It also supports better retention of existing staff, and can contribute to higher levels of engagement with workforces. However, they have to be authentic, and reflect the company's values, cultures and working environment in a compelling way. But which companies do the best job of promoting themselves as an attractive employer? Google consistently ranks as one of the best places to work and offers perks galore including on-site healthcare, free meals, wellness programmes – you name it, Google will be doing it. However, it should be balanced by saying that the firm has an enormous budget and not many organisations will be able to support the levels of financial investment in staff as they do. Ultimately, the success of the brand is down to efforts to build a vibrant, inclusive and limitless experience for staff, and then using its vast reach to promote messages to target audiences. Innocent smoothies' employer brand has a strong alignment with its wider brand in that it’s quirky, funny, but also clean and very tied to its British roots. Equally, Innocent’s employer offer is also used in what they present commercially to the outside world and ties in a lot of what it’s like to work there in a natural (one of the company’s five key values) and authentic, way. A lesser—known example, but one that shows the impact of revamping a brand, and building compelling online content for candidates. Brother International provides home and business office products, and saw a 140% increase in applications and major uptick in web traffic following a redevelopment of its career platform. The company put a major focus on what it gives back to staff in a clear and creative way, and reaped the rewards. Unilever doesn’t rely on its status as a global organisation to attract staff. Instead, the company places a big focus on sustainability, an increasing priority for younger generations in particular. This forms a key part of its employer brand and all roles place an emphasis on importance of supporting the environment and reducing carbon emissions. It's all well and good knowing what a good brand looks like, but how do you build one? The first step is to understand your company and own your employee value proposition (EVP). Ask the question, what makes your firm unique? An effective way of starting this process is to survey and get feedback from staff and enable them to be involved in the creation of the new brand direction.