Formula 1

Formula 1 and the LEGO Group have unveiled their brand-new range of LEGO® sets following the announcement of a multi-year partnership earlier this year. The products, unveiled at the FORMULA 1 LAS VEGAS GRAND PRIX 2024, will be available to purchase from January 2025. For more information and to see the full range click here: #F1 #TheLEGOGroup #motorsport #sportsbiz

As part of Formula 1’s efforts to rationalise the race calendar and make it more sustainable we will be hosting the Canadian Grand Prix earlier than usual from 2026 on the third or fourth weekend of May each year.   The move will allow the European leg of the season to be consolidated into one consecutive period over the European summer months and is planned to remove an additional transatlantic crossing by the Formula 1 community each year, with significant associated carbon reductions. Read more: https://lnkd.in/e2YWq8jg #F1

Formula 1® will continue to race around the streets of Monaco until 2031, inclusive, following a six-year extension to the existing agreement with the Automobile Club de Monaco (ACM) that runs through the 2025 season. Read more: https://lnkd.in/ejeVR-Wu #F1 #Sportsbiz

Twenty drivers. Ten teams. One season launch.   Formula 1 to host first ever season launch event at London’s The O2 with all ten teams, their drivers and Team Principals, plus top entertainment to kick off the sport’s 75th anniversary year. Read more: https://lnkd.in/eM-zXQpp #F1 #TheO2

Formula 1® and Nestlé have today announced a new multi-year partnership making KitKat the Official Chocolate Bar of Formula 1. The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of Formula 1. Read more: https://lnkd.in/eJHAEsqZ #F1 #Partnerships #Sportsbiz

Formula 1 is proud to launch Learning Sectors, a new global education programme in collaboration with British Council The year-long programme, starting in January 2025 will work with young people aged 7 to 16 in 700 schools across Brazil, India, South Africa, and the UK, reaching more than 130,000 students. For more information, read here: https://lnkd.in/eZ7zWEVN #F1 #BritishCouncil #Education #LearningSectors

My Untold Story: the series that goes behind the scenes with the people that make up the diverse and dynamic world of F1.   Meet Nadim, who shares his journey from Sierra Leone to F1 staff writer, and how the Black Collective of Media in Sport (BCOMS) supported him in joining Formula 1 on an internship. Now in a permanent position, Nadim hasn’t looked back since his first experience at a circuit, when he attended the Circuit de Barcelona-Catalunya in 2022.   Nadim provides an inside look into the daily life as a Staff Writer covering F2 and F3. He writes features, analysis, race reports, and conducts interviews to support the growth of both championships. Read Nadim's latest interview with Prema teammates Ollie Bearman and Kimi Antonelli.   Read more here: https://lnkd.in/gaWzP3Av

Today we announced a new multi-year sponsorship with Formula 1 that expands our partnership with the world’s leading motorsport from the Americas region to the global stage as an Official Partner. Starting in 2025, our presence at F1 races increases to more than 20 globally, offering incredible access and epic on-site experiences for Card Members. We will also continue to be the Official Partner of F1 ACADEMY™, F1’s all-female racing series. “We are thrilled to expand our relationship with Formula 1, building on the strong momentum of the sponsorship in the Americas over the past year…with more than 300 million fans worldwide age 18-34, F1 continues to grow in popularity and as a passion area for Millennials and Gen Z - American Express’ fastest growing customer segment,” said Chief Marketing Officer, Elizabeth Rutledge.   Read more: https://go.amex/XsLpwn

Formula 1 and American Express have today announced a new multi-year sponsorship that expands Amex’s partnership with the world’s leading sports and entertainment spectacle. The partnership grows to the global stage and across the F1 calendar.    Find out more here: https://lnkd.in/gRYAXcnh   #F1 #motorsport #sportsbiz

Formula 1 and American Express have today announced a new multi-year sponsorship that expands Amex’s partnership with the world’s leading sports and entertainment spectacle. The partnership grows to the global stage and across the F1 calendar.    Find out more here: https://lnkd.in/gRYAXcnh   #F1 #motorsport #sportsbiz