Bhartendu Prakash

99% Do Keyword Research 1% Do Customer Research To get leads out of SEO do this - Video call with a bunch of customers - Take notes - Team meeting - Develop your ICP - Choose only *one* ICP - Target 1000s of topics - Check the search demand - Curate a strong content backlog - Prioritize based on your ICP - Start content execution Customer research ain't that difficult You just need to talk to them Then when creating content you will be solving real life issues And THAT generates leads > sales > cash Use that research to populate content into other channels Best combo for B2B: LinkedIn + SEO And for those who do not know... ICP means "I Cook Pancakes" Naah: Ideal Client Profile 😀 Talking regularly about hashtag #content hashtag #seo hashtag #seotips hashtag #contentmarketing hashtag #contentresearch hashtag #eeat hashtag #technicalseo hashtag #googlesheets hashtag #saasSEO hashtag #ecommerceSEO

7

SEO Case Study - Location - US Language - English Industry - Education, Course Provider Problem Statement - Creating local pseo pages for the business to rank consistently across the country. SERP Scenario - Big Players (like Simplilearn) + Local Education Institutions + Competitors with good topical authority + EMD Brands are ranking. Changes Implemented - 31st May'24. Current Ranking for the Main KW - 4th (after PAA, things to know box). How do I test & perform- 1. Performed a content + technical audit for the website using Daniel Carter Audit Process. 2. Removed and cleared a bunch of unrelated pages from SE index.  3. Created a better, stronger and 3 test variations of pseo content piece using Koray Frameworks. 4. Improved User Experience for the page. 5. Testing one page at a time with small tweaks like changing the heading structure or content style or changing the entire supplementary content. 6. Having an amazing and consistent content person who understands and syncs with your working style is important. Outcome/Next Steps -  1. Already crossed the big players and local education institutions. 2. Improved ranking for some high paid commercial keywords. 3. Other variations did not show much improvement compared to this one. 4. Gonna make replicate this content template, sitewide to win more local keywords across the country. 5. Go after the core section for the website and build a better historical data for the website to beat the topical authority + EMD Brands. P.S.- I enjoy performing various SEO tests and continuously learning from other successful SEOs to improve my processes and systems. My goal is to deliver the best results that make the people I work with happy. P.S.S. - Attached a blurred version of my content brief (removed internal link suggestions and industry specific KWs as well)

65

5 Comments

What Are Backlinks & Why They Matter in SEO A backlink, which is also referred to as an inbound link, an external link, or just a link, is essentially a reference, or citation, from one page to another. When clicked, a backlink connects the user from their current page to another web resource. Backlinks are used in search engine optimization (SEO) to increase ranking through white-hat outreach. Backlinks are used as an off-page technique to increase the ranking of a website according to search engine results. What Are the Benefits of Using Backlinks? 👉 It builds the authority of your website 👉 Improves your organic search rankings 👉 Brings more traffic to your content and website #seo #backlinks #seotips #digitalmarketing #linkbuilding #linkbuildingstrategy #seoexpert #branding #searchengineoptimization #offpageseo

16

2 Comments

Benefits of SEO and Why It Is Essential 🌟 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗧𝗿𝗮𝗳𝗳𝗶𝗰: More visitors to the site. 💰 𝗖𝗼𝘀𝘁-𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀: High ROI without breaking the bank. 👍 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Better usability for visitors. 🏆 𝗕𝗿𝗮𝗻𝗱 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗧𝗿𝘂𝘀𝘁: Build a strong, trustworthy presence. 🔍 𝗕𝗲𝘁𝘁𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝘁𝗼 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿: Understand the customers better. 💪 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲: Stay ahead of the competition. 📍 𝗟𝗼𝗰𝗮𝗹 𝗦𝗘𝗢 𝗳𝗼𝗿 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗟𝗼𝗰𝗮𝗹 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Attract local customers. ⏰ 𝟮𝟰/𝟳 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻: The business is visible round the clock. It is essential for businesses to invest in SEO to enhance their online presence, adapt to changing consumer behaviors, and stay ahead in the competitive market. By continuously improving and adapting SEO strategies, businesses can achieve long-term success and sustained growth. #SEO #DigitalMarketing #IncreasedTraffic #UserExperience #BrandCredibility #CustomerInsights #CompetitiveAdvantage #LocalSEO #24x7Promotion #MarketingTips

2

The Worst SEO advice I’ve heard in my 13 years of SEO: Backlinks don’t matter Google doesn’t use click data Just write great content It takes 6 months to rank Listen to Google for SEO advice Technical SEO doesn’t matter Technical SEO doesn't matter for small sites Technical SEO is a one-time job SEO gets easier Site age doesn’t matter Buying backlinks won’t improve your rankings PBNS don’t work Google doesn’t make mistakes when ranking or penalizing websites SEO is only content and links Cheap SEO is a deal Assuming all web developers know SEO and SEO best practices Thinking Google will always choose your preferred canonical URL Believing negative SEO doesn’t work Exact match domains don’t work Keywords in the URL don’t matter for ranking a page Google does what’s best for the end user CTR manipulation doesn’t work What else would you add to this list? Peter Rota Thanks for sharing. All credits to you. Hope you will not mind as I copy paste your post. 🙌

11

3 Comments

🌐 Why Does Topical Authority Outshine Domain Authority in SEO? Many believe a high Domain Authority (DA) score is the ultimate key to ranking on Google. But here’s the truth: DA alone won't get you to the top. 💡 Why? DA is a third-party metric that focuses on backlinks, not the actual ranking algorithm used by Google. Shady tactics like buying backlinks or using link farms can inflate DA but fail to build real trust with Google. 🚀 Enter Topical Authority: Unlike DA, topical authority focuses on expertise in a specific field by delivering: ✔️ Quality content that answers real questions. ✔️ Trust and credibility through consistent, valuable insights. 📈 How to Build Topical Authority? Use the hub-and-spoke model: Hub: A central, comprehensive article on a broad topic. Spokes: In-depth articles that explore related subtopics. Focus on content quality to earn natural backlinks and avoid penalties. 🔑 Why Does This Matter? Google values: ✅ Ethical, content-focused SEO. ✅ Long-term organic growth built on quality and trust. Forget quick fixes. Build authority that lasts. #SEO #ContentMarketing #TopicalAuthority #EthicalSEO

14

🎉 Results in only 5 months of SEO 🎉 🎯 SEO is not tough but its very simple. Do not over think about over optimizing your web pages for SEO purpose and be stick with Google guidelines this will help you to be at number 1 in the SERP. 🎯 But the patience and right SEO strategy🚀 matters a lot. When you start working on a website then create a strategy and measure its performance month by month and week by week. It will help you to refine your SEO strategy which will definitely help you to achieve your SEO goals. Patience and the right approach are key to SEO success🚀. Let’s transform your website into a high-traffic powerhouse! 🚀 Interested in boosting your online presence? Let’s connect and explore how I can help you achieve your SEO goals.📈 #openforbusiness #seoservices #seo #seotips #seotoranksite

3

1 Comment

Average Daily Leads from SEO + Ads = 114 Average Daily Leads from Ads = 21 Average Daily Leads from SEO = 93 Average Spend on Ads = Rs 15,00,000 per month Average Spend on SEO = Rs 8,00,000 per month What should the client do to scale up? 👉 Comment below and let me know your suggestions. #seo #seostrategy #suggestions

14

10 Comments

99% Do Keyword Research 1% Do Customer Research To get leads out of SEO do this - Video call with a bunch of customers - Take notes - Team meeting - Develop your ICP - Choose only one ICP  - Target 1000s of topics - Check the search demand - Curate a strong content backlog - Prioritize based on your ICP - Start content execution Customer research ain't that difficult You just need to talk to them Then when creating content you will be solving real life issues And THAT generates leads > sales > cash Use that research to populate content into other channels Best combo for B2B: LinkedIn + SEO 🔄 Repost and you will have a nice day 💬 Ask me anything in the comments 📩 DM me if you really need my SEO brain And for those who do not know... ICP means "I Cook Pancakes" Naah: Ideal Client Profile :) -- I am Shabbar Ali 👨‍🏭 Growing website traffic and revenue x10 with SEO Content Posting about my learnings while doing it Talking regularly about #content #seo #seotips #contentmarketing #contentresearch #eeat #technicalseo #googlesheets #saasSEO #ecommerceSEO #shabbaralibalti

3

⛔ Stop wasting your money ⛔ ❌ Link Building by Most SEO Agencies: ❌ - Building links without clear strategy - Overly focused on DR/DA metrics - Using link farms to cut costs ✅ Link Building for Our SEO Agency Clients: ✅ - Data-driven strategies - Building relevant, authoritative links - Using our points vetting process to avoid link farms Nothing complicated—just the basics, done right and at scale. TenzTech #linkbuilding #farmlinks #PBN #guestposting

6

Understanding the mechanism of search engines is the first step to master SEO.   So, in the coming lines we will check in details how Google search works?   The first phase is Crawling; Google uses crawlers to browses the internet, downloads pages and extracts links. Besides, Google turns HTML/CSS/JS files into a visual representation to see content rely on JS.   Next, it’s time to index the pages. Indexing includes: o  Processing and analyzing the textual content, tags, attributes, images and videos o  Calculating signals that Google can use to rank the pages o  Grouping pages within duplicate clusterings o  Selection of the canonical version   Finally, Google serves the results based on: o  Meaning o  Relevance o  Context o  Quality o  Usability     Don't miss my next posts: 1) Hit LIKE now 🧡 2) Leave a comment 🗨 3) Follow me

1

How Google Search Works?

1

You're a matured SEO person when you realize that - All GSC issues aren't actually issues - Exact match keyword in title isn't mandatory - Keyword stuffing is buried yearssss ago - DA, DR, Trust Score aren't ranking factors but a third party metrics - Toxic backlinks are ignored by Google - Some businesses don't need mobile optimization - The part of URL after # (hashtag) isn't another URL (post # isn't considered by Google - Missing, short or long Meta Description isn't a technical SEO issue. (Google can adjust itself) - HTML sitemap is Important for websites with millions of pages (providing crawl paths) - Disallowing URLs in robots.txt isn't surety of blocking URLs. (can still be crawled) #SEO #technicalseo #onpagseo #offpageseo #google #searchengine #ranking #marketing #digitalmarketing #optimization #technical #issues #searchconsole #linkedin #community

16

3 Comments

August 2024 SEO update Here are some ideas for an SEO news update for August: 1. Google Algorithm Update Insights Overview of any major algorithm changes in August. Impact of the update on website rankings, traffic, and visibility. Actionable tips to adjust SEO strategies based on the update. 2. Core Web Vitals and User Experience Trends August updates on Core Web Vitals metrics and how they affect rankings. Best practices for improving page speed, interactivity, and visual stability. 3. Content Optimization Techniques August trends in content optimization for better search performance. Importance of content freshness and tips to keep blog posts up-to-date. How to integrate voice search and featured snippets into content strategies. 4. Mobile-First Indexing Updates Any new developments in Google's mobile-first indexing. Optimization strategies for mobile performance and mobile-friendly content in August. 5. E-A-T (Expertise, Authoritativeness, Trustworthiness) Updates August SEO news on Google’s emphasis on E-A-T for ranking. Case studies of sites affected by E-A-T improvements or declines. 6. Local SEO Changes in August New Google My Business updates and features. Changes in local pack rankings and tips for optimizing local SEO. 7. Link-Building Best Practices in August Updates on the effectiveness of various link-building strategies. How to avoid penalties with proper link-building in the current SEO landscape. 8. SEO Tools & Analytics Enhancements Reviews of any new SEO tools or updates to existing tools. How August updates to Google Search Console and other analytics platforms affect SEO reporting. 9. Social Media and SEO Integration How changes to social platforms in August (like Meta, TikTok, or X) impact SEO. Strategies to boost website traffic using social media optimization. This update also aims to boost visibility for smaller, independent publishers who create high-quality content. Google recommends that if your site has been negatively affected, there is no immediate fix, but you should focus on long-term content improvements and wait for future updates for recovery. If you're working in SEO, it's crucial to monitor your website's performance following this core update and make necessary adjustments, focusing on delivering user-first content.

12

Why almost SEO agencies are yet not implementing N-grams strategies for their content optimization ? Probably lack of awareness else they are still following existing method rather that finding new cutting edge things in marketing. N-grams are essentially sequences of words that appear together in text. The "n" refers to the number of words in the sequence. So, a 1-gram would be a single word, a 2-gram would be a two-word phrase, and a 3-gram would be a three-word phrase, and so on. In SEO (Search Engine Optimization), n-gram analysis is a technique used to understand how keywords and phrases are used on a website and by search engines. By analyzing the frequency and patterns of n-grams, SEO professionals can gain valuable insights that can be used to improve their website's ranking and visibility. Here are some of the ways n-grams are useful for SEO: Identifying Keyword Patterns: By studying n-grams, particularly bi-grams (2-grams) and tri-grams (3-grams), you can see which keyword combinations frequently appear together on high-ranking pages. This can help you identify long-tail keywords that you might not have considered otherwise, and that can be less competitive but still drive targeted traffic. Optimizing Content: Knowing the prevalent n-grams on high-ranking pages can inform your content creation strategy. You can ensure your content uses natural language that reflects how people actually search for information. This can improve the relevance of your content to search queries and make it more likely to rank higher. Internal Linking: N-grams can help you discover new opportunities for internal linking on your website. By analyzing the n-grams used on different pages, you can identify relevant connections and create links between them. This improves the user experience and helps search engines understand the structure and content of your website. Overall, n-gram analysis is a valuable tool for SEOs to understand how search engines and users interact with language. By incorporating n-grams into your SEO strategy, you can create content that is more relevant and optimized for search, ultimately leading to higher website traffic and rankings. Refer more details from here- https://lnkd.in/dn9xCs2x #SEO #AI #Digitalmarketing #Google #Optimization #Searchengine

33

5 Comments

SEO is easy. - Initial client briefing - Gain access to data (GSC/GA4) - Identify conversion origins - Initial audit - Crawl & technical review - Server protocol handling www/https/trailing slash - HTTPS / HTTP internal linking - HSTS / CSPs - Internal linking consistency - Low internal link count URLS - Anchor mapping - Redirect elimination - Redirect handling (bot) - Redirect types (server/JS/mr) - Canonical configuration - Canonical child paths - Canonical child content types - Cannibalisation identification - HRELANG configuration - Geo IP policies / handling - Pagination types (static vs dynamic) - Pagination index management - PushState Pagination (JS) - Robots.txt HTTP State - Robots.txt Directive Configuration - URL utilisation & consistency - URL parameter management (crawl vs robots vs canonical) - URLs with spaces/multiple slashes - URL handling (folder layering, HTTP trigger) - HTML config (closed HTML, broken tags) - Structured Data Utilisation (validation) - CWV's (CLS, INP, FCP, LCP) - Auxiliary tech i.e. Header tags, title tags, meta - Page rendering (Static HTML vs JS) - Static Served Content vs Dynamic Content - Rendering tech (SSR vs CSR) - User agent render output - Resource availability (protocols, CDN, blocking) - Page indexing & index management - Crawled/Discovered currently not indexed identification, analysis & mgmt - Duplicate google chose different canonical than user mgmt & content profiling - Soft 404s - Server Errors - Blocked due to other HTTP status codes i.e. 5xx - Manual action review - Security issue review - Content E-E-A-T - Content quality (intent alignment, tone of voice, wording) - Content integrity (fact checking, source citation, validity) - Content perspective (independent or aligned perspective) - Content added value (information gain, new research, insights) - Content engagement profile (retention, scroll, interaction pathway, funnel) - Content type (medical, YMYL, risk exposure, responsible content) - Duplicate content - Decaying content management - Cannibalised content - Helpful content (sitewide signal, localised content profiles by sub folder) - Content maintenance (addressing decay, culling, repurposing, keeping content up to date and aligned with search policy) - NLP - Content semantics & clustering - Content coverage - Link quality - Link origin & linking page perceived value - Link origin & OBL ratios - Landing page content quality/relevance - IBL to OBL ratio - Page rank distribution (based on link to page & sub links) - Link accruement rates - Link spam factor / PBN / tiered links - Link campaign types (earnt, digital PR, vetted niche edit, HARO etc) - Brand power (brand search volume, reputation) - Brand social profiles - Brand entity consistency - Auditing and output - Stakeholder management - Value reporting (Stakeholders > ROI) - Maintaining deliverable output - Managing SEOs - Project management efficiency - Client approval processes - Deployments / DEV mgmt #seo

4

1 Comment