Anjali Chand’s Post

🚀 SEO Experts & Developers: Master Google Core Updates! 📈 Google Core Updates can shake up your rankings, but don't panic! Here's your comprehensive guide to not just surviving, but thriving: 1. Content Quality is King 👑 - Assess depth: Expand thin content to cover topics comprehensively - Evaluate relevance: Ensure you're solving user problems - Check uniqueness: Offer insights competitors don't 2. E-E-A-T is Essential 🍽️ - Experience: Showcase first-hand expertise - Expertise: Demonstrate deep knowledge - Authoritativeness: Build credibility in your niche - Trustworthiness: Provide accurate, reliable info 3. Keep Content Fresh 🌿 - Regularly update older posts - Add new data, insights, and examples - Align with evolving user intent 4. Technical SEO Matters 🛠️ - Optimize page speed - Ensure mobile-friendliness - Fix crawl errors and broken links 5. User Experience is Crucial 👥 - Improve site navigation - Enhance readability with proper formatting - Reduce intrusive interstitials 6. Analyze & Adapt 📊 - Use Google Search Console for insights - Track keyword ranking changes - Identify patterns in affected pages 7. Learn from Competitors 🕵️ - Study successful competitors - Analyze their content strategy - Identify gaps you can fill 8. Focus on User Intent 🎯 - Match content to search intent - Provide comprehensive answers - Anticipate follow-up questions 9. Build Quality Backlinks 🔗 - Focus on relevant, authoritative sites - Create link-worthy content - Engage in strategic outreach 10. Diversify Traffic Sources 🌐 - Invest in social media presence - Explore email marketing - Consider paid advertising as a supplement Remember, Core Updates are about rewarding high-quality content. Focus on providing genuine value to your users, and you'll weather any algorithm storm. Pro Tip: Conduct regular content audits. Identify underperforming pages and either improve or prune them. This keeps your site lean and focused on your best content. Bonus: Core Web Vitals 💻 - Optimize Largest Contentful Paint (LCP) - Improve First Input Delay (FID) - Minimize Cumulative Layout Shift (CLS) These metrics directly impact user experience and are crucial for SEO success. Stay ahead of the curve by: - Monitoring industry news - Participating in SEO communities - Experimenting with new strategies - Always putting users first Remember, SEO is a marathon, not a sprint. Consistent effort and a user-centric approach will yield long-term success.For a deep dive into mastering Google Core Updates, check out this comprehensive guide: https://lnkd.in/d2YiFSm5 #SEO #GoogleCoreUpdate #WebDevelopment #DigitalMarketing

SEO Has Evolved Here's 7 ways how: SEO isn’t what it used to be.  The tactics that worked a decade ago?  Most are ancient history now. Here’s a sneak peek at how SEO has evolved, and how you can keep up: 1.  Old Way: Keyword Stuffing   ↳ Google no longer rewards pages crammed with keywords. New Way: Intent-Driven Content   ↳ Now, understand what users actually want when they search.  💎 Focus on creating content that answers real questions. 2.  Old Way: Backlinks = Authority   ↳ Ten years ago, any link was a good link. New Way: Quality Over Quantity in Link-Building   ↳ Now, spammy backlinks can hurt your rankings.  💎 Prioritize building genuine, high-authority links. 3.  Old Way: Exact Match Keywords   ↳ Search engines only picked up exact matches, so keywords had to be precise. New Way: Natural Language and Synonyms   ↳ Search engines now understand context and synonyms, not just exact phrases. 💎 Write naturally, using related terms and phrases. 4.  Old Way: Desktop Optimization   ↳ Desktop was the primary focus, with mobile as an afterthought.  New Way: Mobile-First Indexing   ↳ Google now indexes and ranks sites based on their mobile versions first.  💎 Ensure your site is mobile-friendly, with responsive design and fast load times on mobile.  5.  Old Way: Clickbait Titles   ↳ Clickbait was enough to bring traffic, regardless of the content’s quality.  New Way: Engagement-Focused Content   ↳ Google now cares about how long users stay on your page. 💎 Write catchy titles but make sure your content keeps readers engaged.  6.  Old Way: Focus on Individual Pages   ↳ Each page was optimized individually, without much focus on the broader topic.  New Way: Topic Clusters and Internal Linking   ↳ Google values depth on a topic; it’s now about clusters of related content rather than single-page ranking.  💎 Group your content into topic clusters, with pillar pages and supporting articles. 7.  Old Way: Local SEO Was Optional   ↳ Local SEO was often ignored, especially if you weren’t a local business.  New Way: Local SEO Is Critical for Visibility   ↳ “Near me” searches and mobile searches make local SEO a huge ranking factor.  💎 Optimize your Google My Business profile and get local reviews. Check out the carousel for more in-depth insights! Follow these changes, and you’ll stay ahead of the game. 🔘🔘🔘🔘🔘🔘 Want to invest in SEO and ads? Grab my FREE ad templates linked below: https://lnkd.in/gBkyyKED ♻️ Repost this to your network if it was insightful. ✅ Follow me, Rohan Sheth, for more posts like this.

SEO Has Evolved – And So Should Your Strategy! 🚀 SEO has changed drastically over the past decade, and if you are not adapting to the new SEO strategies, you are likely missing out on huge opportunities. As search engines get smarter, the strategies to rank and drive traffic must evolve with them. 🔍💡 What’s exciting is that SEO today is not just about ranking higher on Google; it’s about creating meaningful, valuable experiences for users. You are marketing yourself! 📈✨ With content being the main focus, Google’s algorithms have become more focused on user intent, content quality, and site performance than ever before. This evolution in SEO is an opportunity for brands to stand out by truly serving their audience, and that’s the best part of this shift. 💬🌟 It's not just about being on top of the search results—it's about offering real value through engaging content, quality backlinks, and fast, user-friendly websites. 📱⚡ Just remember: Local SEO is crucial 📍 Focus on user intent over keywords 🧠 Content experience is key 🎯 Technical SEO matters ⚙️ In short, it’s a very exciting time to be in marketing—especially digital marketing! 🎉 SEO today is more complex, but also more rewarding. Just make sure to adapt and focus on providing value to your audience. 💎 So, if you’re still thinking about SEO in terms of old-school tactics, it’s time for a mindset shift. 🔄 SEO is evolving, and so should your approach. 🔑 What changes have you made to your SEO strategy in the past year? Let’s connect and discuss how we can continue adapting to the changing landscape! 🌍🤝 #SEO #DigitalMarketing #SearchEngineOptimization #ContentMarketing #SEOTrends #UserExperience #MobileFirst #LocalSEO #ContentStrategy #MarketingInnovation #SEO2024

🚀 Top SEO Strategies to Boost Your Website’s Visibility in 2024 🚀 In the ever-evolving world of SEO, staying ahead of the curve is crucial for driving traffic and improving rankings. Here are some of the best strategies to focus on this year: Optimize for User Intent Understanding the intent behind search queries is essential. Is the user looking to buy, learn, or explore? Tailor your content to answer their questions and provide solutions at every stage of the buyer’s journey. Quality Content is King Content still reigns supreme. But it’s not just about quantity—focus on creating comprehensive, valuable, and engaging content that addresses the needs of your audience. Long-form content and in-depth guides are particularly favored by Google. Mobile-First Indexing With mobile traffic outpacing desktop, Google has moved to mobile-first indexing. Make sure your website is responsive and offers a seamless experience across devices. Test load times, optimize images, and streamline navigation. Core Web Vitals & Technical SEO User experience is more important than ever. Google’s Core Web Vitals focus on page speed, interactivity, and visual stability. Regularly audit your site’s technical health to fix broken links, optimize for speed, and ensure accessibility. E-A-T (Expertise, Authoritativeness, Trustworthiness) Google's focus on E-A-T is stronger than ever. Build trust with high-quality, authoritative content from recognized experts. Make sure your site is secure, your content is well-researched, and your brand establishes credibility in your industry. Voice Search Optimization With the rise of voice assistants, optimizing for voice search is key. Focus on natural language queries and featured snippets. Keep content conversational and use question-based keywords. Backlink Building Quality backlinks from authoritative sites are still one of the most important ranking factors. Focus on creating content that naturally attracts links, and consider reaching out for guest blogging or collaborations with industry influencers. Local SEO For businesses targeting local customers, local SEO is vital. Claim and optimize your Google My Business listing, get reviews, and focus on local backlinks and region-specific content. AI & Automation Embrace AI tools for keyword research, content creation, and competitor analysis. These tools can provide valuable insights and speed up your SEO efforts, but remember, human expertise is essential for strategy and execution. Continuous Monitoring & Adaptation SEO is a long-term game. Track performance, stay updated on algorithm changes, and be ready to adapt. Regular audits and testing will keep your site competitive and ahead of the curve. #SEO #DigitalMarketing #ContentStrategy #SearchEngineOptimization #MarketingTips #SEOStrategy #ContentMarketing #TechSEO #GrowthHacking #GoogleAlgorithm

SEO isn't just about keywords. Imagine a world where your content effortlessly climbs the ranks of search engine results. It's not just a dream. It’s about understanding the three pillars that hold up the vast universe of SEO. 1. **Technical Foundation**: It's not the glamorous side of SEO, but it's the bedrock. Without a solid technical foundation, your content is like a library with no catalog. No matter how good the books are, if they can’t be found, they can’t be read. Speed, mobile-friendliness, and site architecture aren’t just boxes to tick; they are critical components that search engines use to understand and rank your site. 2. **Relevance and Content Quality**: Content is king, but context is queen. Tailoring content to answer the intent of your audience isn’t just about using the right keywords; it’s about crafting stories and information that provide value. Engaging, well-researched content that solves problems or answers questions will always rise to the top. 3. **Trust and Authority**: Building trust with search engines is like building a friendship. It takes time and consistency. Links from reputable sites, social proof, and the quality of your content all signal to search engines that your site is a trusted authority in your niche. The secret sauce of SEO isn’t just one ingredient. It's a blend of technical prowess, content that captivates, and the relentless pursuit of trust and authority. Start looking at your SEO strategy through these lenses. Audit your website's technical health, scrutinize your content for relevance and quality, and build authentic connections to gain authority. Ready to elevate your SEO game? Share your first step towards mastering these aspects, or tag someone who’s nailing their SEO strategy!

🚀 SEO in 2024: 10 Tricks You Can’t Afford to Ignore 🚀 SEO is constantly evolving, but one thing remains the same—if you don’t adapt, you’ll fall behind. 🌐 With 2024 upon us, here are the top SEO strategies that will keep your site ahead of the curve and help you crush the competition! 💪👇 🔵1️⃣ AI-Driven Content Optimization 🧠 AI tools like ChatGPT and Jasper have become essential for content creation. Leverage AI to enhance keyword placement, content structure, and overall readability—Google loves content that’s user-first! 🔵2️⃣ Search Intent is KING 👑 Stop focusing on just keywords. Understand why users are searching and cater to that intent. Whether it’s informational, transactional, or navigational—match the intent for higher rankings. 🔵3️⃣ Voice Search Optimization 🔊 With smart speakers in every home, voice search is on the rise. Tailor your SEO for voice by focusing on long-tail keywords and natural language queries like, "What’s the best coffee shop nearby?" 🔵4️⃣ Core Web Vitals Are Non-Negotiable 🚀 Google’s Core Web Vitals are now make-or-break. Focus on loading speed, interactivity, and visual stability. Fast websites = happy users = higher rankings. Simple math! 🔥 🔵5️⃣ Topical Authority > Keywords 🏆 Google now values your expertise on a topic rather than just keyword stuffing. Deep-dive into subjects, create pillar content, and interlink related articles to build authority in your niche. 🔵6️⃣ Video Content Will Rule 📹 By 2024, 82% of online traffic will come from video content. Start integrating SEO-optimized video into your strategy. Include transcripts, descriptions, and keyword-rich titles to boost video SEO. 🔵7️⃣ Zero-Click Searches 🌐 Featured snippets, knowledge graphs, and "People Also Ask" sections mean users get answers without clicking through. Optimizing for these zero-click searches ensures your content is still seen—even without a click! 🔵8️⃣ E-A-T (Expertise, Authority, Trust) 🥇 With the rise of misinformation, Google’s E-A-T guidelines are more critical than ever. Ensure your content comes from trusted, authoritative sources to boost rankings—especially in YMYL (Your Money, Your Life) niches like healthcare and finance. 🔵9️⃣ Mobile-First Indexing 📱 Still not optimized for mobile? You’re already behind! Google’s indexing is mobile-first, meaning your mobile site’s performance dictates your rankings. Make sure your website is responsive and fast on all devices. 🔵🔟Local SEO and Google Business Profile 🌍 Local search is key for businesses in 2024. Ensure your Google Business Profile is updated and optimized, and get as many positive reviews as possible. Proximity-based searches are a huge opportunity! 2024 is the year to take your SEO strategy to the next level. 🚀 If you’re ready to optimize your site and drive real results, drop a comment below or DM me to chat about how you can implement these strategies TODAY! #SEO #DigitalMarketing #MarketingTrends2024 #LocalSEO #MarketingTips

Can Voice Search Optimization Harm Traditional SEO Strategies? 🤔 Voice search is revolutionizing the way we interact with search engines, but are we sacrificing traditional SEO strategies in the process? With voice queries, users ask questions differently—using full sentences or even conversational tones. This means optimizing for voice search often involves a shift toward long-tail keywords, question-based content, and even restructuring the layout to be more "answer-focused." But here's the question: Is voice search actually compromising the effectiveness of traditional SEO practices? 📉 **Keyword Cannibalization & Declining CTR**   As more companies focus on voice-optimized content, keyword overlap increases. We’re left with shorter CTR lifespans for traditionally optimized content, often leading to a dip in organic traffic as SERPs prioritize quick, voice-friendly answers. 🛠 **Complicating On-Page SEO & Content Strategies**   Traditional SEO relies heavily on well-structured content, concise headers, and targeted keywords. Voice optimization, however, demands conversational phrasing and predictive answers, which can clutter once-clear pages and make them less engaging for traditional users. 🤷♂️ **Less Focus on Technical SEO**   Voice search pushes for immediacy in answers rather than navigation depth, leading to less emphasis on building technically sound, multi-page websites. Could this be detrimental to SEO's evolution, where structured data, proper linking, and optimized performance have always been fundamental? While voice search offers exciting new avenues for content discovery, it’s crucial to ask ourselves: Are we giving up foundational SEO strategies to chase an emerging trend? Could this shift lead to a diluted SEO experience for users and brands alike? What are your thoughts? Is the pursuit of voice optimization truly worth the potential cost to traditional SEO? Let's discuss. 💬

Remember your SEO strategy from 2014? It's hurting your business today. SEO isn't static. It's dynamic. What worked a decade ago? It might be killing your traffic now. Here’s why your 10-year-old SEO strategy is doing more harm than good: Keyword Stuffing: Back then, jamming keywords everywhere worked. Today? Google penalizes it. Backlink Quality: A decade ago, any backlink was a good backlink. Now, quality matters more than quantity. A few high-authority links beat hundreds of low-quality ones. Content Overhaul: Thin content with a bunch of keywords used to rank. Now, Google loves comprehensive content. Are you still pushing 300-word articles or content that doesn't focus on intent? Mobile First: 10 years ago, mobile traffic was a bonus. Today, it's the norm. If your site isn’t mobile-friendly, you’re losing business. Period. User Experience (UX): Slow load times and poor UX were tolerated. Now, they lead to high bounce rates and lower rankings. Voice Search: It wasn't a thing back then. Now, it's huge. Are your keywords optimized for how people speak, not just type? Local SEO: Local searches have skyrocketed. If you're not optimizing for local, you're missing out on a major traffic source. Social Signals: Social media presence impacts your SEO. Before, this connection was negligible. Are you leveraging your social channels? Algorithm Changes: Google’s algorithm has changed countless times. If you’re using outdated tactics, you’re behind. Secure Websites: HTTPS wasn't a ranking factor before. Now, it's crucial. Is your site secure? So, what should you do? → Conduct an SEO audit. Identify outdated practices. → Revamp your content. Go deep, not wide. → Prioritize mobile optimization. Speed matters. → Update your backlink strategy. Focus on quality. Lastly, remember: SEO is a long game. Adaptability is key. Are you still clinging to old SEO tactics? It’s time for a change. Want to talk about it? Set up a time with me here: https://ghax.io/strategy/

𝗦𝗘𝗢 𝟮𝟬𝟮𝟰 𝘂𝗽𝗱𝗮𝘁𝗲𝗱 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 𝗳𝗮𝗰𝘁𝗼𝗿𝘀 𝗹𝗶𝘀𝘁 𝗼𝘂𝘁 As we move into 2024, SEO continues to evolve with several key ranking factors and strategies gaining prominence. Here are some of the most critical SEO ranking factors and trends to focus on: 1. E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) Google places significant emphasis on E-E-A-T. Content created by experts and backed by credible sources tends to rank higher. It's important to establish the expertise and credibility of your authors and ensure your content is trustworthy and well-researched【(HubSpot Blog】【First Page Sage】. 2. Consistent and Engaging Content Regularly publishing high-quality content that engages users remains crucial. Google rewards sites that consistently update their content to keep it relevant and valuable to users【First Page Sage】. 3. Backlinks While the importance of backlinks has slightly diminished, they remain a critical factor. Quality over quantity is essential, with backlinks from authoritative and relevant sites carrying more weight【First Page Sage】. 4. User Engagement and Experience User engagement metrics, such as time on site, pages per session, and bounce rate, are important indicators of content quality and relevance. Providing a good user experience, with fast-loading pages and mobile-friendly design, is also critical【First Page Sage】. 5. Video Content Video content is increasingly important for SEO. Videos can enhance user engagement, increase time on site, and provide additional content for Google to index. A well-optimized video strategy includes using relevant keywords in titles, descriptions, and tags【(Semrush】【SEO base】. 6. Structured Data and Schema Markup Using structured data and schema markup helps search engines understand your content better and can improve your search listings with rich snippets, which enhance visibility and click-through rates【SEO base】. 7. AI and Machine Learning Google's AI algorithms, such as RankBrain, play a significant role in understanding user intent and ranking content. Incorporating AI-driven tools and strategies can help tailor your content to meet user needs more effectively【SEO base】. 8. Freshness Keeping your content up-to-date is increasingly important. Fresh content signals to Google that your site is current and relevant, which can positively impact rankings【First Page Sage】. 9. Mobile-First Indexing With the majority of searches happening on mobile devices, ensuring your site is mobile-friendly is crucial. This includes responsive design, fast load times, and easy navigation on mobile devices【First Page Sage】. 10. Site Security Having a secure website (HTTPS) is a standard expectation and a positive ranking signal. Ensuring your site is SSL-certified helps protect user data and boosts trust【SEO base】. #SEO2024Update

The SEO Strategy Everyone’s Talking About in 2024: The Power of Content-Driven SEO with AI & E-A-T As SEO specialists and employers know, the landscape is constantly evolving. In 2024, the key to staying ahead isn’t just optimizing for search engines—it's about aligning with Google's changing algorithms and user intent. Here’s a comprehensive SEO strategy that top experts and forward-thinking companies are embracing: 1. Content Is King, But Context is Queen It’s no longer enough to simply create content around keywords. Topical authority is the game-changer. Build a content cluster strategy, with a pillar page at the center and supporting blog posts around related subtopics. This approach signals to Google that your site is a trusted source on a subject. 2. Leverage AI for Content Creation & Optimization Artificial Intelligence is revolutionizing how we approach SEO. Tools like ChatGPT, Frase, and Jasper are game-changers for creating high-quality content and optimizing for user intent. These AI-driven insights allow you to identify gaps, optimize structure, and predict what your audience is really looking for. 3. Prioritize E-A-T (Expertise, Authoritativeness, Trustworthiness) Google’s algorithms reward high-quality, well-researched content. Focus on demonstrating your expertise and building your authority within your niche. Author bios, citing credible sources, and including case studies** will improve your E-A-T and boost your rankings. 4. User Experience is SEO Experience It’s all about UX. A website that loads quickly, is easy to navigate, and provides a seamless mobile experience is crucial for rankings. Core Web Vitals are now an integral part of the SEO equation. Make sure your site is optimized for both speed and user engagement. 5. Master Intent-Based SEO Don’t just target keywords—optimize for search intent. Understand whether your audience is looking for information, making a purchase decision, or seeking a solution. Tailor your content to meet these specific needs and provide real value. 6. Data-Driven Decision Making Use Google Analytics, Google Search Console, and AI-driven tools to track performance and make informed decisions. Optimize content continuously by analyzing real-time data to understand what’s working and what needs tweaking. 7. Link Building through Relationships, Not Just Acquisition Focus on building relationships with authoritative sites through outreach, guest posts, and digital PR campaigns. Quality over quantity is key. Build a strong backlink profile by offering value, not just links. This strategy is future-proof, adaptable, and focused on the long-term success of your digital presence. SEO professionals and employers who prioritize this holistic approach will continue to outperform competitors in an increasingly crowded digital world. #SEO #ContentStrategy #AIinSEO #EAT #DigitalMarketing #SearchEngineOptimization #SEOTips #2024SEO