Kevin Indig’s Post

How Small Businesses Can Thrive in the Changing Landscape of SEO and Search With the recent launch of SearchGPT, OpenAI will continue putting pressure on Google to reassess its approach. As AI-driven search results become the norm, small businesses must adapt to stay relevant. Generative AI, like Google's own advancements, is already influencing search results. This shift means small businesses must refine their SEO strategies, focusing on quality content and user experience. AI-powered tools can help understand and optimize for natural language, making it crucial to stay updated with the latest trends. One area where AI's impact might be less pronounced is Google Maps. For local businesses, Google Maps and similar platforms like Apple Maps remain vital. The relevance of these tools isn't just in navigation but in how customers discover local services. Optimizing your Google My Business profile, gathering customer reviews, and leveraging local SEO are essential steps to enhance visibility. In this evolving landscape, small businesses must be agile. Embracing AI-driven changes while doubling down on proven strategies like local optimization can set you apart. At Tangible Tactics, we're here to guide you through these transitions and help you win. 

AI Overview = Extended Featured Snippet Yeah it looks different but basically serves the same purpose. Some cases it’s better others it can be completely wrong or duplicative. The times when both the overview and featured snippet show up are really odd, and I almost expect the latter to phase out at some point. The times where it is better, the overview gives a lot of contextual information that would’ve been wrapped into filters or other SERP items. The more that detailed view can go over every potential follow up question correctly, the better this will get. And honestly I see that being a boon for content and SEO efforts. We’ve already been seeing a consolidation of queries where the same pages rank for terms that are close. At one point that would have required multiple (unecessary) pages to potentially get that traffic. Now we potentially get a feature that accurately identifies and expands on intent. Yeah it will pull away clicks, but it eliminates some guesswork. And pushes us to think even further down the funnel. It will make things more challenging but that’s honestly kind of exciting.

How will AI reshape SEO and local search for small businesses? Here's how to stay ahead of the curve!

Google's AI Overviews are now being rolled out to searchers in the U.S. What does this mean for business owners? In this article, digital marketing strategist and SEO Marcie Lord discusses what business owners need to know about AI Overviews and how to use them to their advantage: #aioverviews #seo #googleupdates https://lnkd.in/g_pXunbb

THIS WEEK: We’re taking a deep dive into all things AI Overviews, supported by research from Botify and DemandSphere and presenting a detailed analysis of 120,000 Google queries. If you’re looking to build your SEO strategy around these new tools in 2025, you won’t want to miss this webinar. https://hubs.li/Q02YqpBq0 #AIOverviews #livewebinar #google

I've had some time to process the changes happening on the marketing front related to Search. Frankly, this is just the beginning of the "great overhaul" Google's latest core update arrived last month, and I'm so excited to see the biggest shift in the Google algorithm in 5 years. Google has made it clear their response to AI-generated bulk web content is to de-rank websites. Check out The Beacon Way Podcast to learn more about the shift and the future of SEO in the era of AI - Link in comments. So far, it's been good news for Beacon clients: Google's latest update aligns with our values and our processes. It's reported over 40% of websites have been affected or de-ranked and their traffic reduced dramatically. Conversely, ALL our sites have increased in traffic at a faster pace than before the update. We utilize "The Beacon Way", which means that we value quality over quantity and use the E.E.A.T principles to establish authority for ourselves and our clients. We believe in the human touch and know that AI cannot provide the excellence alone that we strive for or the results that clients deserve. If you're not sure about what E.E.A.T. is and how to apply it- here's a pretty easy read and overview. https://lnkd.in/guUuEmBg It's a weird time- I'm still pushing forward and excited about innovating and improving with AI as much as possible, but my heart keeps being drawn back to the core of marketing- providing great value and so far, the two are not aligned yet.

In the age of AI search, consumers won’t stop searching — they’ll just be searching across diversified platforms.💡 Even as search shifts around us, you have everything you need to succeed. Google has been your data source for understanding consumer intent, desired outcomes, and the customer journey for 20+ years. And while the search interface is changing, searcher intent hasn’t. Based on A.J. Ghergich’s keynote at Botify Connect 2024, our latest article explores Google as the database of all human intent — and actionable ways you can harness that information to power your SEO strategy for AI search engines. 𝗧𝗵𝗲 𝗗𝗮𝘁𝗮𝗯𝗮𝘀𝗲 𝗼𝗳 𝗛𝘂𝗺𝗮𝗻 𝗜𝗻𝘁𝗲𝗻𝘁: 𝗨𝘀𝗶𝗻𝗴 𝗚𝗼𝗼𝗴𝗹𝗲 𝘁𝗼 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗳𝗼𝗿 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 ➡️ Dive in here: https://bit.ly/3CZrbas

I've had the opportunity to speak with hundreds of brands, and one key takeaway is that qualified traffic and conversion rates are among the most critical KPIs—yet, they are often the most challenging for brands to optimize. This is especially true for e-commerce businesses operating in highly competitive industries. After reading this article, it's clear that Botify’s advanced strategies can help brands generate more qualified traffic and improve conversions, ensuring they stay ahead of the competition and continue to drive sustainable growth. #seo #neweraofsearch

𝗛𝗼𝘄 𝗔𝗜𝗢 𝗜𝘀 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗠𝗼𝗿𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 (4-𝗦𝘁𝗲𝗽𝘀) For some time, I have been observing the Logic of AI Overview. How People Rank Their Websites in AI Overview. here I break down four strategies to Rank in AIO. Let's Have A Look 1. 𝗘𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 Most of People Think That AI overview is from Google. However, the wrong AI overview is from the Live On Google website. Google selects the part of your content that is shown in AI Overview. 2. 𝗗𝗶𝗿𝗲𝗰𝘁 𝗔𝗻𝘀𝘄𝗲𝗿𝘀 The second most important thing I observed about the AI overview is that If your content provides direct Questions to Keywords like "What is Digital Marketing" Your chance to the Answer of Question 3. 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝗮𝘁𝗶𝘃𝗲 𝗦𝗶𝘁𝗲 You will observe that most of the AI overviews are from the first 10 results on Google. It means if you're ranking in the first 10 results Your website may show an AI overview. It would be also concluded that Backlinks are still important and Google loves authoritative sites like SEMrush Hubspot and Backlinko. 4. 𝗨𝘀𝗶𝗻𝗴 𝗪𝗽 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗮𝗻𝗱 𝗦𝗰𝗵𝗲𝗺𝗮 One thing is For Sure Basics of SEO are still important and they won't change. Schema Markup is still important to rank in AI overview. Like Using FAQs schema is also helpful 𝗪𝗿𝗮𝗽 𝗨𝗽 If you apply these four things you will see that you can rank your site in AI Overview. AI overview is going to be the most important source of potential of Organic Traffic. So, in the coming years, You Will the Importance of AIO. P.S. Add What You Think to this As I Shared My Observation What's Yours?

What is the focus of SEO in 2024 with Google's AI-based algorithms? In summary, SEO in the age of AI requires a holistic approach that 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐬𝐞𝐬 𝐮𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞, 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐪𝐮𝐚𝐥𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧. By understanding and leveraging the power of AI, businesses can stay ahead of the competition and achieve their digital marketing goals in 2024 and beyond. The latest SEO update for 2024 focuses on 𝐀𝐈 𝐚𝐧𝐝 𝐦𝐚𝐜𝐡𝐢𝐧𝐞 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐢𝐧 𝐆𝐨𝐨𝐠𝐥𝐞'𝐬 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦𝐬, 𝐞𝐦𝐩𝐡𝐚𝐬𝐢𝐳𝐢𝐧𝐠 𝐧𝐚𝐭𝐮𝐫𝐚𝐥 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐚𝐧𝐝 𝐜𝐨𝐧𝐭𝐞𝐱𝐭. The future of AI in SEO is promising and involves more personalized and efficient optimization strategies. AI will enable better keyword research, content creation, and user experience analysis. It will also provide more accurate predictions and insights, helping SEO professionals to make informed decisions. AI Overviews show links to resources that support the information in the snapshot, and explore the topic further. This allows people to dig deeper and discover a diverse range of content from publishers, creators, retailers, businesses, and more, and use the information they find to advance their tasks. 𝐔𝐩𝐝𝐚𝐭𝐞 𝐚𝐬 𝐨𝐟 𝐉𝐚𝐧𝐮𝐚𝐫𝐲 𝟐𝟐, 𝟐𝟎𝟐𝟒:Google has confirmed there was indeed a search ranking bug or a specific issue leading to temporary fluctuations in search results for a limited number of websites. The 𝐌𝐚𝐫𝐜𝐡 𝟐𝟎𝟐𝟒 𝐂𝐨𝐫𝐞 𝐔𝐩𝐝𝐚𝐭𝐞 𝐈𝐬 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞. Google recently announced that the March 2024 core update was completed on April 19, but did not actually announce its completion until a week later on April 26. In total, the update took 45 days to complete and caused tremendous volatility across the open web during its rollout. . . . #seo #seoservices #google #seotips #googleads #sem #seoexpert #artificialintelligence #ai #machinelearning #aiart #digitalart #technology