Search Engine Optimization Manager | Because 'Page 2' is Just a Myth | Making Google Fall in Love with Your Website.
SEO is easy. - Initial client briefing - Gain access to data (GSC/GA4) - Identify conversion origins - Initial audit - Crawl & technical review - Server protocol handling www/https/trailing slash - HTTPS / HTTP internal linking - HSTS / CSPs - Internal linking consistency - Low internal link count URLS - Anchor mapping - Redirect elimination - Redirect handling (bot) - Redirect types (server/JS/mr) - Canonical configuration - Canonical child paths - Canonical child content types - Cannibalisation identification - HRELANG configuration - Geo IP policies / handling - Pagination types (static vs dynamic) - Pagination index management - PushState Pagination (JS) - Robots.txt HTTP State - Robots.txt Directive Configuration - URL utilisation & consistency - URL parameter management (crawl vs robots vs canonical) - URLs with spaces/multiple slashes - URL handling (folder layering, HTTP trigger) - HTML config (closed HTML, broken tags) - Structured Data Utilisation (validation) - CWV's (CLS, INP, FCP, LCP) - Auxiliary tech i.e. Header tags, title tags, meta - Page rendering (Static HTML vs JS) - Static Served Content vs Dynamic Content - Rendering tech (SSR vs CSR) - User agent render output - Resource availability (protocols, CDN, blocking) - Page indexing & index management - Crawled/Discovered currently not indexed identification, analysis & mgmt - Duplicate google chose different canonical than user mgmt & content profiling - Soft 404s - Server Errors - Blocked due to other HTTP status codes i.e. 5xx - Manual action review - Security issue review - Content E-E-A-T - Content quality (intent alignment, tone of voice, wording) - Content integrity (fact checking, source citation, validity) - Content perspective (independent or aligned perspective) - Content added value (information gain, new research, insights) - Content engagement profile (retention, scroll, interaction pathway, funnel) - Content type (medical, YMYL, risk exposure, responsible content) - Duplicate content - Decaying content management - Cannibalised content - Helpful content (sitewide signal, localised content profiles by sub folder) - Content maintenance (addressing decay, culling, repurposing, keeping content up to date and aligned with search policy) - NLP - Content semantics & clustering - Content coverage - Link quality - Link origin & linking page perceived value - Link origin & OBL ratios - Landing page content quality/relevance - IBL to OBL ratio - Page rank distribution (based on link to page & sub links) - Link accruement rates - Link spam factor / PBN / tiered links - Link campaign types (earnt, digital PR, vetted niche edit, HARO etc) - Brand power (brand search volume, reputation) - Brand social profiles - Brand entity consistency - Auditing and output - Stakeholder management - Value reporting (Stakeholders > ROI) - Maintaining deliverable output - Managing SEOs - Project management efficiency - Client approval processes - Deployments / DEV mgmt #seo
SEO Content Writer & Strategist || Computer Engineering Student || Interested in Robotics and AI. Currently helping businesses grow their organic traffic to their website
4moReally