One Core Media

OneCore Media & SEOLogist's Val Zamulin was recently featured on CBC News Network’s “On the Money” with Peter Armstrong. Val was invited to discuss the massive fine the EU levied on Google. Was it Justified? Watch and let us know what you think! https://lnkd.in/dYTQKmE

What an inspiring day at the Lenders Summit! It was a pleasure connecting with so many industry leaders and innovators, and huge thanks to the Canadian Lenders Association team for organizing such a high-energy event. The impactful discussions and expertly curated panels were spot-on, all focused on driving the future of lending forward. As the Agency of Record for CLA, One Core Media is proud to bring over 20 years of expertise in financial marketing to the table. We’re passionate about helping brands stand out and achieve scalable growth through data-driven strategies, integrated marketing, and smart automation. Honored to be part of such a dynamic community shaping the industry’s future! Curious about what we’re working on? Check out our Summit page here: https://lnkd.in/gA_8YXpM Already looking forward to next year’s Summit and the new opportunities ahead! #LendersSummit #OneCoreMedia #FinancialMarketing

On today’s session, Denis Melnik dove into 6 paradigm shifts that are transforming how brands communicate and market today. Here’s what you need to know: 1. Speed Matters: Consumers want instant gratification—your content should be fast and to the point. The rise in micro-content like TikTok videos and Reels sets new standards for how to get a point across in 15 seconds or less. 2. Attention Deficit Is a Thing: You’ve got seconds to capture attention. Use strong messaging hooks, short-form content, and strong CTAs to keep viewers engaged. 3. Social Tribes Rule: Engage niche communities using user-generated content (UGC) and opinion leaders to build trust and authenticity. Some of them could work for your company already (Employee Generated Content could very much be an angle). 4. Entertainment First: Brands like Duolingo and RyanAir lead with high entertainment value in their content. Capture attention emotionally first, sell second. 5. Creative Is Targeting: High-quality creative content beats hyper-targeting. AI and creators can help deliver it fast and at scale. 6. AI is Here: Use AI-generated content to speed up production and deliver more dynamic, engaging experiences. Struggling with getting videos? Try text-to-video AI solutions and experiment. Takeaway: Focus on speed, engagement, and creativity to stay ahead. Which paradigm shift is the most critical to your success? Let’s chat! #MarketingTrends #MicroContent #CommunityBuilding #AIMarketing #CreativeStrategy

During our latest Lunch N’ Learn, Michael Zhmudikov, our Director of SEO, led an in-depth discussion on Google’s increasingly frequent core updates, including the recent August 2024 Broad Core Update. Here’s what you need to know: Significant Impact: Each update affects 5-10% of search results, causing major shifts in both organic and map positions. Staying on top of these changes is crucial, especially as this latest update rewards small and independent publishers. Quality Over Quantity: Google continues to prioritize quality and relevance, promoting sites that follow best practices and penalizing those using black or grey hat tactics. Ethical SEO remains the path to long-term success. Looking Ahead: Future updates may start targeting AI-generated content quality. As AI becomes more integral to content creation, ensuring it meets Google’s standards will be key. As these updates unfold over the next several weeks, staying proactive and maintaining open client communication is critical to preserving rankings and conversions. 📋 Want to be prepared? We’ve put together a 7 Step Action Plan to help you stay ahead and protect your rankings. Comment "SEO Checklist" below, and we’ll send you it directly to your DMs! #SEO #GoogleUpdates #DigitalMarketing #ContentStrategy #BroadCoreUpdate

Today our Creative Director broke down the essentials of a true brand and the elements to foster one. He reinstated the impact of having a cohesive, strong brand across all touch points and across every service we provide for our clients. These insights not only refine our processes but also deepen our team’s understanding, ensuring we deliver consistently excellent service and embody a true, integrated agency. Our sessions keep our skills sharp and our creativity at the forefront. 🚀 Excited to share more from the One Core team!

We’re excited to share our team's attendance at the Canadian Lenders Association Bankers Summit yesterday. It was an excellent opportunity to connect with industry partners, friends, and colleagues. We came away with valuable insights and engaged in meaningful discussions about the latest trends in all things banking. One of the highlights was hearing Stephen Smith's thoughts on the future of banking. His insights were both enlightening and highly relevant to the changes we're seeing in the industry. Looking forward to the upcoming Sustainable Finance Summit, and continuing these critical conversations. Thanks to all who contributed to making the summit a success. #CLA #BankersSummit #FutureOfBanking

Thrilled to see our valued team member lecturing at Humber College on all things SEO. We love the passion for knowledge sharing and playing a part in shaping the future of digital marketing.