Denis Melnik

🎯 LaFleur Core Insights Is Coming Soon! What if you could link your marketing efforts directly to results? Imagine uncovering the hidden patterns in your data and transforming your strategies with just a few clicks. With LaFleur Core Insights, get clear, unbiased answers from all your marketing data in one place. Stay tuned to see how we're simplifying complexity and helping you achieve your marketing goals. #LaFleurCoreInsights #ComingSoon #DataDrivenMarketing

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B2B brands can tap less traditional channels without adding to ad fatigue. Riley Timmins, former Director of Marketing at Cacheflow, explains how he uses Facebook and Instagram ads, in addition to LinkedIn, to build legitimacy and social proof. 👉 https://bit.ly/3YpF22C These overlooked platforms allow brands to boost visibility and resonate with target audiences without overwhelming them. The bottom line: Quality leads over quantity (What a surprise, right?!). This episode’s a must for those looking to rethink demand gen for real results. 🔥 #maketing #B2BMarketing

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🚀 Discover How Spider AF Transformed a Google Performance Max Campaign! 📈 In just 3 days, we uncovered $2,894 in fraudulent placements, improved CPA by 14%, and saved $516.37 in ad click costs on a single placement. Curious to know more? Dive into our latest case study and see how we’re protecting marketing budgets and driving results for performance marketers like Savas Tutumlu. 🔗 Read the Full Case Study Now: https://lnkd.in/dWD__n89

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Calling All Top-Tier Influencer Marketing Agencies (USA & Canada)! We're on the hunt for a collaborative and results-oriented influencer marketing agency to partner with! Are you: - Based in the USA or Canada? - Proven at crafting impactful influencer campaigns? - Passionate about exceeding client expectations? If you ticked all the boxes, we want to hear from you! Get in touch! We'd love to discuss your approach and see if we're a perfect match. #InfluencerMarketing #MarketingPartnerships #USABasedAgencies #CanadaBasedAgencies #InfluencerCampaigns #LetsCollaborate

Really great approach - goto where your audience is and researches rather than relying on a search engine ranking... It comes back to applying a brand marketing approach to how you execute "SEO" to build your brand by taking the time to research your audience (ethnography, insights, their jobs to be done), applying a Path to Purchase and learning that the Category Entry Points are

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With Billy Grace you can now gain deeper insights into PMAX campaigns! A lot of marketers use PMAX campaigns within Google Ads. The problem: you can’t see how PMAX spends your budget. Now, with the PMAX insights report in Billy Grace, you can. This new report gives insight into ad placements (display, shopping, video, search), showing both percentages and absolute spends per placement type within PMAX. Furthermore you can view this information at overall or campaign level. This update makes PMAX less of a blackbox and enables you to optimize your Google Ads. Want to try it out? Visit our website! https://lnkd.in/eu3yGWwa

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𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘄𝗶𝘁𝗵 𝗧𝗲𝗰𝗵 𝗧𝗵𝗮𝘁 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘀 🎯 If your Meta Pixel isn’t set up for conversions API, it’s time for an upgrade. Browser-based tracking methods are outdated and leave valuable data on the table. By switching to server-based events, you can improve tracking accuracy and get the most out of your ad budget. Need help making the switch? Let’s ensure your campaigns are built to win. Follow us for actionable ad strategies! #DigitalMarketing #FacebookAdvertising #MetaPixel #ConversionOptimization #MarketingStrategy #SocialMediaMarketing

As a (kinda) competitor of Collin's, I can confirm he's on the mark, here. I follow him for a reason, after all. Incrementality testing is key, and while over-fragmentation of data is a risk, so too is inappropriate aggregation, which sweeps so much under the rug. Collin does a good job of generalizing a universal pattern that I tried (less effectively, if I'm honest) to explain 9 years back, in the specific context of Brand campaign coverage. https://lnkd.in/g9D-tKcz Comparing the two is a bit like comparing a Model T to a Model S, if you follow my metaphor. Great job, Collin! #googleads #incrementalitytesting

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👋 Have you seen the unexpected stitch trend? Here's why it works in ads: It's jaw-dropping. And hilarious. Advertisers using this format are creating a jarring juxtaposition between an attention-grabbing homemade video that abruptly cuts to an informal ad. This unexpected transition naturally stimulates a big emotional response. Evoking astonishment = lowered cognitive resistance for your audience. Lowered cognitive resistance = higher chance of connection/engagement and actually enhances memory retention. Advertisers really are nuts for this. -- 👀 P.S. What's the wildest one you've seen? Share yours below so I can find that ad!

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Wanna know why so many Google Ads strategies fail long-term? ↓ An overreliance on Return On Ad Spend (ROAS). ROAS alone is a poor metric to rely on, yet 25% of Google Ads ‘gurus’ have it in their bio. - Overheads - Product margins - Customer lifetime value - Payment processing fees - Offline sales driven by ad spend - Direct & Organic sales driven by ad spend ROAS is a vanity metric. Some ‘marketers’ are too deep in the weeds of vanity metrics to even consider these factors ↑ Business-minded marketing that accounts for them is what achieves long-term results. And that's what we do at Trafiki. #GoogleAds #GoogleAdsTips #DigitalStrategy

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The era of video content is here! Consumers are starting to prefer to learn about products or services in video format. Studies show that most people remember just 10% of what they hear and 20% of what they read - but they remember 80% of what they see. Video content could be a way to start optimising content in your strategy to generate more traffic and convert that traffic into leads. If you’re stuck on how to create an effective content experience, download our 20 inbound marketing examples guide that includes examples of social media, blogs, email marketing, and video content https://hubs.ly/Q02tgqHf0

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Did you know Canada’s native ad CPC is slightly higher than the US at $0.50? The UK and many EU countries offer even cheaper options. High CTR brands can lower CPC costs and gain premium traffic. By targeting the right regions and optimizing your strategy, you can make the most of your ad spend. 🌍. #NativeAds #AdCosts #DigitalStrategy #CPC

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Rank Smarter, Pay Less: The Science Behind Google Ads Ranking Ever wonder why some ads outrank others despite lower bids? The secret is Quality Score a 1 to 10 metric that assesses ad relevance and user experience. Higher scores mean better visibility and lower costs. Ad Rank combines your max CPC bid with Quality Score to set your ad's position. So, if you bid $6 and your competitor bids $8, but your Quality Score is 10/10 versus their 5/10, your ad ranks higher and costs less. Are you struggling or overspending to get results from your PPC campaigns? Contact us at [email protected] to maximize your ROI. obs.software #OBS #PPC #digitalmarketing #marketing

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🚀 How We Generated our Client $160K Revenue in Just 2 Months 🚀 The Challenge: ⭐️ Our market client needed to secure 210 vendors in Toronto. Here's how MAD made it happen: 🎯 Our Strategy: Targeted Video Ads: ⭐️ Leveraged Meta and Instagram with precise location targeting and lookalike audiences. Optimized Lead Forms: ⭐️ Started with Facebook’s built-in lead forms, then built a dedicated landing page to improve lead quality. Creative Testing: ⭐️ Allocated 25% of the budget to test new creatives, keeping the ads fresh and engaging. 🔥 The Results: ⭐️ 210 Vendors Secured ⭐️ 34% Increase in Web Traffic ⭐️ 21x ROAS: $8K ad spend turned into $168K in revenue This comprehensive strategy turned data into dollars, driving significant growth for Shomigo Markets. Want to see similar results for your business? Let’s chat! 💬 #AdStrategy #DigitalMarketing #ROAS #BusinessGrowth #MarketingSuccess

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Effective PPC campaigns can drive instant traffic and boost conversions. Maximize your ROI with these Pay-Per-Click strategies: ✅ Write engaging ad copy and use eye-catching visuals for better results. ✅ Target specific geographic and demographic groups for focused ads. ✅ Regularly test ads with A/B testing to discover what works best. ✅ Manage your budget smartly to improve ad performance and efficiency. #PPC #marketing #onlineads #adstrategy #targetedmarketing

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