Bram Van der Hallen’s Post

Meta added NEW 🔥 Creative Freshness + Mix reports. These Creative Trends insight are part of the new 'Account insights' dashboard. 🧠 Here's how to view and analyze creative trends: When you navigate to 'Ads Reporting' from Business Suite, you may now see the new 'Account insights' dashboard. Scroll down and find 2 new insight cards. 🌱 Creative Freshness: The metric shows the average number of weekly new creatives. The graph shows the number of creatives that were added weekly. Meta recommends to regularly add new creatives to your ad set to prevent creative fatigue and lower your cost per result. A creative is defined as a 'unique asset combination'. This includes any combination of media, such as images, videos, text and more. 🖼️ Creative Mix: This pie chart shows the 'Amount spent percentage' of media formats used across your ads. Meta recommends to include of mix of formats, including images and videos to potentially drive more conversions. It's a nice way to quickly monitor your current creative spending mix. How frequently do you add new creatives? And what's your current mix? #MetaAds update spotted by Bram 💙 Follow for more Meta Ads content.