Łukasz Leśniak

Searching for 3 (new) experts: 1. PPC Expert - up to 4,000 EUR based on results brought to other projects - min 5 years experience in implementation, thorough understanding of both tracking and analytics 2. CRO Expert - up to 3,500 EUR based on experience and previous results - min 4 years of significant experience and projects that significantly increased revenue by enhancing the conversion journey. 3. Loyalty/CRM/Email Marketing Expert—up to 3,500 EUR. Main responsibilities include database clustering, revenue increase, cross-sell and upsell, and email marketing automation to generate reviews and partnerships. If you know anyone interested or you are a good fit, please get in touch directly #learntoperform #marketing #martech #advertising #adtech #digital #digitalmarketing #loyalty #crm #ppc #media #cro #conversionoptimization

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💡 The Power of Titles in Ranking and Indexing Two days ago, after analyzing the first week's PPC performance of our new dog harness launch campaigns, I noticed that we had a good CTR and CVR for “escape proof” related keywords. Even though the keyword phrase appeared in the bullet points, our rankings did not improve, and for some of the keyword variations, we were not even indexed. I decided to add it to the product title, and voila—we suddenly got indexed for all of the related keywords, and our rankings significantly improved (after just 2 days!).They are not high search volume keywords, but every single order counts. Conclusion: The different parts of the listing have different impacts on both indexing and keyword ranking. This is why it’s so important to continuously run A/B tests and look for patterns until you understand how each aspect of your listing influences your organic positions. P.S.: You can see the mentioned keywords on the images below

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🔍 What is Google's E-E-A-T framework and why you should care about it in your SEO strategy? Our latest article delves into how Experience, Expertise, Authoritativeness, and Trustworthiness can elevate your website's search rankings. Discover actionable insights on: ✅ Demonstrating real-world experience to set your content apart, especially crucial in the age of AI-generated content ✅ Showcasing expertise through qualified authorship, comprehensive bios, and reliable sources ✅ Building authoritative content and strong digital profiles, including strategies for effective backlinking ✅ Ensuring trustworthiness with transparent practices, clear contact information, and robust security measures The E-E-A-T principles are essential for maintaining high-quality, reliable content. By focusing on their components, you can significantly improve your website’s visibility and user trust. Learn how to boost your online presence with these proven SEO tactics! Read the full article 👉 #netpeak #netpeakbulgaria #EEAT #EEATframework #SEO

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Video ads have no impact on the ranking - Hold my beer! Today by checking the organic keyword ranks of one of our main products I noticed something interesting… Does the performance of the video ads have an impact on the organic keyword rankings? This has always been a controversial topic among Amazon PPC experts. While I agree that Sponsored Product - Keyword Targeting ads are the most effective for boosting organic keyword rankings, I’m one of the few Amazon PPC managers who argue that video ads also impact rankings. At one of the brands I manage, video ads are performing exceptionally well (usually with an ACoS of 25% or below), making them a crucial part of my advertising strategy.  For some products, I spend 3-4 times more on video ads than on SP - Keyword ads (we don’t sell consumables). This is the case with the product shown in the images below. Today, I noticed that we are organically ranked No. 2 with Amazon’s Choice badge for a keyword that: - We do not target in any of our SP ads. - We receive no traffic for in Auto or SP Product Targeting campaigns (based on the search term report). - We haven’t even added to our listing. BUT Has the best conversion rate (CVR) in our SBV - Exact Campaign (23.13%). So the question arises: what else could have ranked us to that organic position if not our video ad? Looking forward to your comments / observations :) #amazon #amazonfba #amazonppc

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Top 6 SEO Posts From last week and this week! 1. Oksana Salvarovska Serving and hosting migration can be tricky, especially for those who aren't very technical. Oksana has created a detailed and easy to follow checklist! The checklist can help with the smooth transition while covering all important SEO aspects. Link: https://lnkd.in/eAkiW2JK 2. Zoe Ashbridge When people think of SEO, they often think it’s just about keywords, but that’s not true. If you only focus on keywords, you’re missing many important parts! Zoe made a guide that lists the SEO tactics many people neglect. Check out her post for the full list! Link: https://lnkd.in/e5k4RG2X 3. Ojash Yadav Many SEOs are skeptical of Google due to their contradicting statements. Do you fully trust what Google says? Before answering, check out Ojash's post about the “lies” Google got busted for, based on leaked documents that came out a few months ago. Link: https://lnkd.in/entpSAbv 4. Jake Ward Blogs are important because they attract more visitors to a website and improve search engine rankings. Jake shared a 31-step checklist that's perfect for anyone who wants to ensure traffic from their new blogs! Link: https://lnkd.in/eVBNCiiT 5. Darren Shaw Google Posts may not be considered as a ranking factor, but they can help in conversions. Are you sharing content on Google Posts but not getting the results you want? Darren shared what you should and should not be posting on Google Posts! Link: https://lnkd.in/e_7bdD_k 6. Eric Siu ✓ SEO has been evolving over the years. The old way was all about keyword stuffing, buying tons of links, using exact match anchor texts, and more! These tactics worked before, but what about now? Eric shared how SEO has changed and what the new ways to do SEO are! Link: https://lnkd.in/eGFmQMVw #SEO #digitalmarketing #marketing #growthmarketing #businessgrowth 🔔 Follow for proven SEO insights that built an 8-figure brand in just one year!

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I have never shared my full story with my LinkedIn community: I'm Artur, a 27-year-old SEO strategist who helps +7 eCommerce increase sales. (1997): I was born in Ukraine, in the epicenter of today's war (Donetsk city). (2003): At the age of 6, my family took me from Ukraine to Italy, to a mountainous region called Molise, made up of simple and low-income people.   (2016): I graduated from high school and moved to Tuscany to pursue my dream of working in the European Union. I studied International Political Science in the beautiful city of Siena. (2018): I developed a strong love for "doing business" and almost ruined myself by opening a cannabis shop in Italy. My friend stopped me by telling me that the future of these shops in Italy was uncertain (in fact, they were shut down). (2018-2020): I worked as a waiter and restaurant manager for 2 years while I studied. I finished my bachelor's degree and switched my interest to marketing because I discovered the beauty of "managing a team" while working in a restaurant. (2020): I started my SEO journey as an SEO copywriter. I was working for a gaming magazine at the time and had a very basic understanding of search engines and how to drive more traffic and sales to a business. (2021): I became an Amazon SEO Consultant. I helped 6 figure companies increase their sales on Amazon by optimizing their product pages. Here I start doing KWD research to generate more sales and I start thinking with a revenue-generating mindset. (2022): I left Italy and went back to traditional SEO. I always loved helping people with content, but I also loved helping businesses grow. Behind every business, there is a person like me who dreams of making their life easier. And I wanted to help them with that. I also wanted to better understand how search engines work. (2023): I start delivering sales results with SEO. I worked in 3 different countries, with 2 EU-based unicorns, and helped generate over 250000 qualified website visitors. In December I lost my SEO job with 72 hours' notice. It was a hard blow. I decide to go freelance. (2024): I started working with some of the best SEOs in the world (Jairo David Guerrero Vasquez and Patryk Wawok). I had the opportunity to increase traffic and sales for $50M ARR companies and some of the best car accessory brands in the world (WeatherTech). I'm starting a new chapter in September 2024. I have gained enough knowledge to ↩️ help +7 figure eCommerce achieve x3 site traffic and sales with content-driven SEO and technical SEO. Getting some interesting results so far: - 2 blog posts I'd briefed getting 11k monthly visitors each in 8 weeks. - A business I helped with content-driven SEO and on-page SEO went from 5k monthly visitors to 35k in 4 months. - A $50M ARR business had a 111% increase in daily qualified website visitors. So if you need some help - drop me a DM :) P.S. And if you know who needs help with SEO, tag them in the comments.

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✌️☀️Article #14 by me on Search Engine Land : Shopping graph optimization: The future of ecommerce SEO #seo #shoppinggraph #ecommerce👇 📊 Focus on Shopping Graph optimization in e-commerce: SEO strategies should focus on optimizing within the Google Shopping Graph as its importance increases through integration with AI outputs. 🤖 Adaptation to generative AI: As generative AI changes search behavior by making searches faster and more interactive, e-commerce SEO efforts should focus on being present in Shopping Graph data sources and highlighting relevant attributes. 🔍 Consideration of new search behaviors: With the rise of AI-driven tools, traditional search results are being clicked on less and less. SEO and marketing strategies must adapt to needing fewer touchpoints to reach and convince users. 🛒 Optimization based on data sources: Effective shopping graph optimization strategies should focus on improving the contextuality and relevance of products in the primary data sources for the shopping graph, such as YouTube, manufacturer websites, PDPs and product reviews. 🧠 Identify understanding of user and product relevant attributes: Long-term analysis of search queries and prompts is becoming increasingly important. 🌐 Refining knowledge of entities and semantic search: A semantic understanding of entity-based information systems and a technological understanding of LLMs will be one of the foundations of SEO in the future. 🤔 Thinking beyond keywords: SEOs need to think in terms of concepts, entities, attributes and relationships. The time when keywords took center stage is coming to an end. https://lnkd.in/eGRwS-RR in german: https://lnkd.in/eKTWzMpa Perhaps interesting for Stefan Vorwerk Marcus Tandler Brodie Clark Muhammad Hamid Khan (Topical Authority) Garrett Sussman Michael King

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Allegro. pl, a popular e-commerce platform in Poland, has not explicitly stated that it blocks users from using ad blockers. However, there are indications that users employing ad blockers may be flagged as bots. I was one of the users who experienced this issue, as I could not access the site while using an ad blocker. This situation raises concerns about user experience and the implications of such automated flagging on legitimate shoppers. Note: I accessed the website after pausing the ad blocker. Once the website loaded correctly, I resumed the ad blocker, and the site continued to work without issues. Personally, that was a small problem for me but we have millions of users that use ad blockers and will not know why the website is blocking them #Allegro #Ecommerce #AdBlocker #Privacy #OnlineShopping #UserExperience #DigitalRights #AdBlocking #WebPrivacy #ConsumerRights

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🔥 Warm outbound campaigns > 🧊 Cold outbound campaigns What are “warm” outbound campaigns?! 👀 Warm outbound campaigns are aimed at personas who have already interacted with your brand/product or have some sort of awareness about your offer. Low hanging fruit in “warm” outbound is…. your Linkedin followers. Super simple - 1 - Export your LI contacts 2 - Segment then in Clay - ICP, pipeline, clients 3 - Enrich your leads with emails and other necessary data  4 - Launch campaigns on Linkedin 5 - Launch campaigns in Smartlead or any other CRM 6 - Book calls, turn contacts into paying clients If you do know know how to extract your Linkedin contacts, watch the video below 🚀 Hey! I’m Fedor and I help B2B startups and scale-ups add an additional $1m ARR

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I can’t even count how many times I’ve had to clarify this, but it’s still misunderstood by many advertisers and even PPC specialists: the job of Google Ads isn’t to convert clicks into leads. The ad’s main role is to bring the right audience to your website. From there, it’s your website and offer that will turn that traffic into leads or sales. If those two elements don’t match user intent, no amount of optimization on the ad side can fix it. It’s a core principle of digital marketing: Google Ads drive traffic, but it’s your website and offer that convert. 🧩 Always start by auditing those first.

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12 high-impact ad copy testing ideas to boost Google Ads CTR this Black Friday week: (And ultimately conversions, of course) 1. Features vs. benefits 2. Hard CTA vs. soft CTA 3. Scarcity vs. no scarcity 4. Urgency vs no urgency 5. Numbers vs. no numbers 6. Title case vs. sentence case 7. Product USP vs. generic USP 8. Discount in $ vs. discount in % 9. Social proof vs. no social proof 10. Keyword insertion vs. static keyword 11. Limited stock vs. actual stock numbers 12. Countdown timer vs. limited availability What would you add? Let me know so I run some extra tests this week 💪🏾

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I hated Broadmatch for a long time. Almost as much as Google Reps. Almost. And then I realized, I never gave it a proper chance. Since I started to run tests in the last 6 months, Broad Match will be part of my Google Ads Optimization Process. Yes, I have a Process on how to achieve the best results with Google Ads. If you'd like, I can share it. Just tell me in the Comments. Back to Broadmatch. Before you think about using Broadmatch, make sure these things are in place: 🔦 Conversion Tracking It's important to have solid and reliable Conversion Tracking. 📊 Enough Data I test Broadmatch only if the account has more than 30 Conversion per month. 🎯 Precise Goal If you use Broadmatch without a tCPA or tROAS you'll lose money, faster than Sam Altman. 🥊 Solid Negative Keyword List Let's not be too gullible. Sometimes I go full on Broadmatch in the beginning. But only, if the account has sufficient data. Otherwise, I will go Exact Match and Phrase Match first. Set a clear tCPA Goal. Run a 50/50 test. I'm truly amazed about the results with Broadmatch. And at the same time, furious with Google. Whatever Secret Sauce they open up for Broadmatch Keywords, they could also utilize it for EM and PM as well. Be cautious - otherwise Google will eat your money Always be testing - otherwise you'll never reach new heights Stay curious & hungry - otherwise the "new generation" will surpass you What's your relationship with Broadmatch?

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New Pmax features 🚨 Google has announced new ways to optimize your Performance Max campaigns: 1. Tailor campaigns towards acquiring and retaining high-value customers with new customer lifecycle goals. 2. Utilize account-level IP exclusions to filter out irrelevant traffic and focus on reaching relevant audiences. 3. Experiment in real-time within a single campaign to test optimization strategies, starting with Final URL expansion. 4. Gain insights into audience demographics, including age and gender, to better understand and target your audience. 5. Use budget pacing insights to track and optimize campaign spending in real-time, identifying areas for strategic budget adjustments. ----------- ♻ Share and Like this post if you found this insightful ----------- For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai #PPC

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I'm excited to share my thoughts about indexation issues based on personal experience. Thanks, Serpstat and Kateryna Hordiienko, for this opportunity and smooth collaboration! https://lnkd.in/daMYACmb Fellow SEOs, what are the typical indexation issues and struggles on your projects? #indexationissues #technicalseo #couplerio #serpstat

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Wanna make more money as a Google Ads Specialist? Specialize. Pick Lead Gen or Ecom. I’ve only done Ecom my whole career. Created systems, frameworks and processes. Productized my service delivery. And so I am able to get results faster. (+ get paid more) Simply by focusing on one client type. Work became easier (and more fun). And ultimately, I had less stress. There’s only upside. I would’ve never gotten to where I am today if I had a fragmented portfolio with Lead Gen, SaaS, local businesses, etc in it next to Ecom… Specialize! :) What do you think? PS It’s not only about making more money — but about being able to help clients on a deeper level. ↓ If you enjoy these small pieces of advice, consider subscribing to my weekly newsletter. I share practical Google Ads tips to help you scale your accounts. → Join 20.000+ PPC experts here: https://bit.ly/ppcedge2

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