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#SEO has been around for decades, and it’s not going anywhere. But don’t just take my word for it… Here are some #insights from 3 of the biggest names in SEO: Neil Patel: Over 85 Billion people visit Google every month. That’s a lot of potential customers! But it can be difficult to stand out from the crowd. His answer: Search Engine Optimization. It increases the visibility of your website. And unlike ads or social media posts, SEO can pay off again and again over time… Making the investment in learning SEO fundamentals is something that will pay off big later. Brian Dean The #1 thing you should focus on is updating your older content. That’s usually the biggest quick win you can get. Yes, publishing new #content and targeting new #keywords is important. But most people let their content sort of rot and decay over time. A solid update and improvement can often increase organic traffic to an older post by 2-3x. Rand Fishkin: When asked how long #SEO would last, Fishkin responded that it will always be necessary as long as search engines exist and people use them to find information and products online. He has also said that SEO will continue to evolve as search engines update their #algorithms and consumer behavior changes. This means SEO professionals need to continuously adapt and stay ahead of the curve. Knowing how search engines work and how to create and optimize content that meets users’ needs is 100% necessary if you want your business to stay ahead of the curve. Especially with #Google rolling out #AI overviews... I’m curious: what are your thoughts on the future of SEO?

Seeing a 50% drop in traffic? Stay calm. Here's a quick checklist that'll need less than 2 hours of your week to start turning things around 👇 Keep these three key insights in mind: ↘︎ SEO traffic growth isn't always a straight line. ↘︎ A dip in traffic doesn't necessarily mean a dip in sales (think quality over quantity). ↘︎ Ethical SEO practices pay off over time, even when you're using AI tools judiciously. 🚨 Kick off with these actions: 1. Investigate penalties & ensure your pages are indexed (Google Search Console). 2. Refresh your content (focus on semantic quality and compelling copy). 3. Align closely with search intent (directly address your audience's needs). 4. Enhance your internal linking (structure your site with a clear topic hierarchy). 5. Prune any unnecessary pages (optimize for Google's crawl budget). 6. Ramp up your social media sharing (strengthen your online authority). Hit a roadblock? An additional 12 points on our checklist can resolve 80% of common issues. You've got this 💪 __ Enjoyed this? #searchengineoptimization #seochecklist #seo

Google's largest core update yet is here... The March 2024 update is all set to make a significant impact on the SEO landscape – especially focusing on Helpful Content and Spam. 💡 Here are some important takeaways: 1. Helpful Content is now a part of the core update. 2. The update targets 'Parasite SEO' or Site Reputation Abuse. It's when low-quality content is published on authoritative websites. 3. Spam updates will affect sites either via manual action or algorithmically. 4. Expired domain abuse and bulk content at scale are now against Google’s guidelines. The update rollout will take a month to complete, and Google predicts a 40% reduction in low-quality content in its search results. This update could be a game-changer for many websites, with a shift in rankings expected. While it may seem daunting, remember that it ultimately 𝐚𝐢𝐦𝐬 𝐭𝐨 𝐫𝐞𝐰𝐚𝐫𝐝 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐮𝐬𝐞𝐟𝐮𝐥 𝐜𝐨𝐧𝐭𝐞𝐧𝐭. Final thought: If you are relying solely on organic traffic, we advise hedging against a potential drop by adding Google Ads into the mix, especially for e-commerce stores. How are you preparing for this Google's core update? ........ ✅ JOIN 690 other subscribers with our Newsletter 'DotDash': Your Weekly Dose of: Ai / Brand / Content / Web / SEO / Link in my profile to sign up. #GoogleUpdate #SEO #ContentMarketing

🚨 Google SEO Updates 2024: Key Insights by Jackyan 🚨 Staying ahead in the SEO game means staying updated with Google’s ever-evolving algorithm changes, and 2024 is shaping up to be another year of exciting developments! 🚀 One of the biggest shifts this year is Google's increased focus on content relevance and user experience. In Jackyan's latest insights, we’re seeing a deeper integration of AI to improve search intent matching and more stringent guidelines on what qualifies as quality content. If you're relying on old SEO tactics, it's time for a serious strategy overhaul! Here are some important takeaways: AI-driven search will continue to reshape the way Google ranks pages. Enhanced emphasis on E-A-T (Expertise, Authoritativeness, Trustworthiness) is pushing brands to focus on trust-building. User experience, site speed, and mobile-friendliness are non-negotiable factors in ranking. Whether you're a content creator, marketer, or business owner, keeping up with these updates will ensure your strategy remains future-proof! 💡 What are your thoughts on these 2024 SEO changes? Let’s discuss how we can optimize and thrive in the new era of search! #SEO2024 #GoogleUpdates #DigitalMarketing #Rankly #JackyanSEO

🚀 **SEO Today: Navigating the Link Landscape** 🚀 Wondering about the evolving role of links in SEO? 🤔 Are they still the linchpin of search rankings? Dive into the debate with us! Links matter, but so does diversity, relevance, quality, and authority. Are you confused about the importance of links? You're not alone. Let's explore the facts together. Google's take? They are gradually moving away from links, focusing on content quality instead. But is link building still relevant? Find out more. 🔍 **Google Insights & Updates: What’s Changing?** 🔍 Google's approach to links and PageRank is shifting, with AI capabilities potentially reshaping the SEO landscape. Discover what Google's recent updates mean for your SEO efforts. 📊 **Empirical Evidence & Studies: Do Links Work Now?** 📊 Studies show a correlation between backlinks and rankings; however, causality remains debated. Monster Insights highlights the influence of backlinks on Google's ranking algorithm. In summary, links still matter in SEO, but quality and holistic strategies are key in this evolving landscape. Let's stay ahead of the curve together! 💪 #SEO #Links #GoogleUpdate #ContentQuality

🚀 Google Major SEO Update:  Google recently released its March 2024 core update, aiming to enhance the quality of search results. The main objective is to prioritize content that authentically meets users' needs rather than focusing solely on generating clicks. This means a shift towards showcasing more valuable and insightful content that genuinely assists users in their searches. Unlike past updates, the March 2024 release is more intricate, involving modifications across various core systems. Consequently, it will take longer – approximately around one month – for the entire rollout process as mentioned by Google. In essence, this update promises to be substantial! ✅ If you've been producing high-quality content tailored for people ← You are already in line with the objectives of this update. ❌ However if your approach has involved spamming search engine result pages (SERPs) with mass AI-generated posts primarily aimed at search engines instead of user experience ← It's time to reconsider your strategy. In addition to these changes, Google is implementing new spam policies targeting practices detrimental to search result quality: ● Abuse related to expired domains ● Misuse of scaled-up content  ● Manipulation affecting site reputation My thoughts 👇 👇 Undoubtedly SERPs have experienced significant levels of spam lately which led lower-quality results ranking higher. Having worked in SEO for over four years now I can confidently say - this feels like déjà vu! I had an inkling that Google was striving toward a solution all along; after all, you may manage short-term gains by manipulating algorithms but ultimately... 📕 The takeaway? It’s wiser not only optimizing based on current standards but also anticipating where things are headed when it comes down improving rankings and visibility! Therefore my constant advice remains consistent; while considering SEO strategies ensure unwavering focus on delivering top-notch quality through your content! #seo #seotips #seotipsandtricks #digitalmarketing #searchengineoptimization #technicalseo #googleupdates #googlecoreupdate #googlecoreupdatemarch2024

Diving into the evolution of SEO is like unraveling the growth rings of digital marketing. The history of SEO dates back to the 90s when the first search engines indexed the web, setting the foundation for what would become a vital element of online visibility. Over the years, SEO has transformed from keyword stuffing and backlink floods to a focus on quality content and user experience. From the early days of AltaVista and Yahoo to the rise of Google’s dominance, the constant has been change - algorithm updates, the importance of mobile-friendliness, the rise of voice search, and the integration of artificial intelligence. Understanding this history is not just about facts, but grasping the adaptability required for staying ahead in search rankings. SEO professionals have had to evolve their strategies in real-time, aligning with these advancements to ensure their clients capture their audience effectively. As algorithms have become more sophisticated, so have the tactics, now encompassing a holistic approach that considers technical SEO, on-page optimization, and high-quality content creation among others. The journey from simple search engine indexing to the complex, AI-driven algorithms of today is a testament to the ever-changing landscape of digital marketing. Staying informed of SEO’s past is crucial for strategizing its future. Wanna Learn More?? Visit my blog here - https://lnkd.in/euiQZFAm #SEO #DigitalMarketing #GoogleAlgorithm #ContentIsKing #SearchEngineOptimization #SERPHistory

Google's August core update has significantly impacted website rankings. 🔍 Are you optimizing your content and user experience to stay ahead? Let's discuss strategies for success in the new era of #SEO. #AI #GoogleUpdate #DigitalMarketing https://lnkd.in/eCApPWaj

🔍 Now the dust is settling on the Google March 2024 Core Update, let's talk about it. Google has stated that this update is more complex than their usual core updates, and marks an ✨evolution✨ in how they identify the helpfulness of content. But what might that mean for you? 🤔 If you’re running an authentic and user-driven SEO Strategy, it doesn’t mean a lot. 😎 If you’ve been getting into dodgy backlinks, over-doing it on the AI generated content, keyword stuffing and using general “SEO hacks”, then yeah, you might need to take stock. 📉 The Update’s Key Takeouts: 🔍 Heightened emphasis on content quality assessment. Basically is your content created for the benefit of your user... or for the purpose of pleasing Google? This means that Google is aiming to reduce low quality and unoriginal content, so you’ll want to be looking at the likes of recycled content, pages offering little to no real value, outdated news sections etc. here. 🚨 🔒 Spam Policy Strengthening - specifically targeting expired domains repurposed for spam and SERP manipulation tactics such as link schemes. So if your site hosts a lot of low value third party content mainly to boost your ranking, you might want to reconsider that. 💀 SEO is a bit of beast let’s not lie, but as with most things, you just can’t cheat the system anymore - understanding the intent of your user and catering to this, in an ethical way, will always remain at the core. 💪 Would love to hear any other takes on this? #digitalmarketing #SEO #GoogleUpdate #SEOtips