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On today’s session, Denis Melnik dove into 6 paradigm shifts that are transforming how brands communicate and market today. Here’s what you need to know: 1. Speed Matters: Consumers want instant gratification—your content should be fast and to the point. The rise in micro-content like TikTok videos and Reels sets new standards for how to get a point across in 15 seconds or less. 2. Attention Deficit Is a Thing: You’ve got seconds to capture attention. Use strong messaging hooks, short-form content, and strong CTAs to keep viewers engaged. 3. Social Tribes Rule: Engage niche communities using user-generated content (UGC) and opinion leaders to build trust and authenticity. Some of them could work for your company already (Employee Generated Content could very much be an angle). 4. Entertainment First: Brands like Duolingo and RyanAir lead with high entertainment value in their content. Capture attention emotionally first, sell second. 5. Creative Is Targeting: High-quality creative content beats hyper-targeting. AI and creators can help deliver it fast and at scale. 6. AI is Here: Use AI-generated content to speed up production and deliver more dynamic, engaging experiences. Struggling with getting videos? Try text-to-video AI solutions and experiment. Takeaway: Focus on speed, engagement, and creativity to stay ahead. Which paradigm shift is the most critical to your success? Let’s chat! #MarketingTrends #MicroContent #CommunityBuilding #AIMarketing #CreativeStrategy

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Daniel Varshavsky

Director of Investments at Leader Lane Developments

3mo

Very insightful!

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