On today’s session, Denis Melnik dove into 6 paradigm shifts that are transforming how brands communicate and market today. Here’s what you need to know: 1. Speed Matters: Consumers want instant gratification—your content should be fast and to the point. The rise in micro-content like TikTok videos and Reels sets new standards for how to get a point across in 15 seconds or less. 2. Attention Deficit Is a Thing: You’ve got seconds to capture attention. Use strong messaging hooks, short-form content, and strong CTAs to keep viewers engaged. 3. Social Tribes Rule: Engage niche communities using user-generated content (UGC) and opinion leaders to build trust and authenticity. Some of them could work for your company already (Employee Generated Content could very much be an angle). 4. Entertainment First: Brands like Duolingo and RyanAir lead with high entertainment value in their content. Capture attention emotionally first, sell second. 5. Creative Is Targeting: High-quality creative content beats hyper-targeting. AI and creators can help deliver it fast and at scale. 6. AI is Here: Use AI-generated content to speed up production and deliver more dynamic, engaging experiences. Struggling with getting videos? Try text-to-video AI solutions and experiment. Takeaway: Focus on speed, engagement, and creativity to stay ahead. Which paradigm shift is the most critical to your success? Let’s chat! #MarketingTrends #MicroContent #CommunityBuilding #AIMarketing #CreativeStrategy
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Last week at TikTok World 2024, we witnessed the unveiling of new creative and performance solutions aimed at enhancing business impact. One of the most exciting new features is TikTok Symphony, a suite designed to revolutionize content creation for marketers. The Symphony Creative Studio uses AI to generate TikTok-ready videos with minimal input, offering ready-to-use videos based on your TikTok Ads Manager assets or product information. The Symphony Assistant is an AI tool that helps enhance campaigns by generating and refining scripts, providing recommendations on best practices, and offering insights on current trends. For example, you can ask the assistant to write attention-grabbing lines for a new product launch or generate promotion ideas tailored to your industry. Additionally, the Symphony Ads Manager Integration automatically optimizes existing videos, making your content stand out more effectively.
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Noticing the way social media trends are shifting? A recent article highlights some significant changes that could impact all of us in the digital landscape. It discusses the rise of immersive content, the growing importance of community building, and how authenticity is becoming non-negotiable for brands today. Imagine you're at a crossroads: do you lean more into personal storytelling to engage your audience, or do you focus on strategic partnerships to expand your reach? What strategies are you considering to adapt to these evolving trends? Let's hear your thoughts—what’s your game plan for navigating the future of social media? https://lnkd.in/e_CfZnJv
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We’ve summarized 10 TikTok trends you need to know now and for continued success in 2025. #10 is the one I’m most excited for; allowing for more impactful brand interactions, elevating the shopping experience to our social feeds and creating purchase conversions effortlessly. Have any emerging TikTok successes tips to add? Will you be using augmented reality to bring your products to life? Let us know your thoughts or questions in the comments!
🚀 10 TikTok Trends That Will Define Brand Success in 2025! TikTok is set to transform how brands connect and grow in 2025, with trends like authentic content, AI personalization, and AR experiences leading the charge. At 93INGENUITY, we’re here to help your brand leverage these shifts for maximum impact. Ready to elevate your TikTok game? Let’s talk about how we can make 2025 a breakout year for your business! #TikTok2025 #DigitalMarketing #93INGENUITY
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In the digital age, context is king. Leverage #AI to create content that resonates with your audience in the right moment and place. Contextual #contentmarketing automation allows you to deliver personalized experiences, boosting engagement and driving results. Stay ahead of the curve and let your brand shine with intelligent, context-driven content. #ContentMarketing #AI #Engagement #MarketingTech #DigitalStrategy How do you use contextual content to engage your audience? Share your strategies and success stories!
Harness the Power of Contextual Content: Elevate Engagement with AI
mediamonk.ai
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📈 How is your content evolving in a world of constant change? Here’s what I’ve been doing to keep ahead of the curve. In my role as a social media executive, I’ve witnessed how rapidly content trends shift—and with them, our strategies need to evolve. Whether it’s embracing the latest AI tools, adapting to new algorithms, or shifting to a more authentic, human tone, staying flexible is crucial to thriving in digital spaces. 📊 One thing I’ve learned: consistency and relevance are everything. A well-crafted post can drive traffic, build engagement, and spark meaningful conversations that push brands forward. But equally important is recognizing when it’s time to shift tactics and try something new. 🤔 What content strategies are working for you in 2024? Drop your insights below! Let’s inspire each other to stay ahead of the game. 💡 #ContentStrategy #SocialMediaMarketing #DigitalTransformation #AIinMarketing #ContentCreation
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I was reading Hootsuite's trend report 2024 and a key insight stood out to me: entertaining content is crucial for brand success on social media. In my opinion, it's not just about having a strategy, but about adopting a dynamic approach that resonates with your audience and embraces trends. Entertaining content provides value, captivates audiences, and can include inspiring stories, surprising facts, or helpful tips that resonate with them and evoke emotions. Brands like Duolingo, Wendy's , Netflix, Skittles excel by blending humor, tips that align with their products, fostering trust and loyalty. Even on LinkedIn, light-hearted posts, relatable anecdotes, and creative videos can shine! By creating entertaining content, brands can build a loyal following, drive engagement, and ultimately boost sales. So, how can you get started with creating entertaining content? Start by thinking about what resonates with your audience – what are their pain points, interests, and values? From there, experiment with different formats and styles to find what works best for your brand. To conclude, entertaining content is a social media game-changer. Remember, keeping your audience's attention is your winning strategy, and it's essential to test and refine your content before drawing final conclusions!🙂 #HootsuiteTrendReport #SocialMediaMarketing #EntertainingContent #ContentCreation #DigitalMarketing #BrandSuccess #MarketingStrategy
Social Media Trends 2024
hootsuite.com
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In the realm of #AIContentCreation, personalization is the key to unlocking the future. By leveraging AI to understand your audience's preferences and behaviors, you can craft narratives that resonate deeply and engage authentically. Imagine stories tailored to each individual, evolving with their interests and emotions. That's the power of AI-driven content creation. Are you ready to revolutionize your storytelling? #AIContentCreation #PersonalizedNarratives #AIContentCreation #PersonalizedNarratives #ContentInnovation #StorytellingRevolution #FutureOfMarketing How are you leveraging AI to personalize your content? Share your experiences and insights below!
AI-Driven Content Creation: Unlocking the Future of Personalized Narratives
mediamonk.ai
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🚀 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐑𝐚𝐩𝐢𝐝 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: 𝐖𝐡𝐚𝐭 𝐄𝐯𝐞𝐫𝐲 𝐘𝐨𝐮𝐓𝐮𝐛𝐞𝐫 𝐍𝐞𝐞𝐝𝐬 𝐭𝐨 𝐊𝐧𝐨𝐰 In the competitive world of YouTube, success often feels elusive. Many creators, whether seasoned or just starting out, struggle to see meaningful growth despite their efforts. The key to unlocking that growth lies in a well-rounded approach, focusing on profile optimization, content strategy, and audience engagement. 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: The first step is ensuring your channel represents your brand effectively. This includes everything from channel art to descriptions and SEO-friendly titles. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Developing a content strategy that aligns with your audience's interests while staying true to your niche is crucial. Consistency, creativity, and relevance are the pillars of a winning strategy. 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Beyond content creation, fostering a community through active engagement is vital. Responding to comments, creating interactive content, and leveraging social media can significantly boost your channel’s visibility and subscriber count. These strategies form the foundation of sustainable growth on YouTube, driven by both creativity and analytical insight. How are AI tools shaping these strategies, and what role do they play in helping content creators achieve faster growth? Join the discussion on the impact of AI in content creation and YouTube growth. Share your experiences, challenges, and strategies that have worked for you. #AITools #AIVideoTools #YouTubeGrowth #TechDictionary #ContentCreation #YouTubeTips #ChannelGrowth #SocialMediaStrategy #AIinContentCreation #VideoMarketing #DigitalStrategy
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As we gear up for 2025, my teams and I are diving into some exciting strategic initiatives! One of our key focuses will be hyper-personalization, a cornerstone of our strategy for the new year. By leveraging advanced research, machine learning, and more, we aim to deeply understand our readers across all our brands. This approach allows us to offer a highly personalized experience, tailored to individual preferences. Additionally, we're ramping up interactive content to gather real-time insights into user preferences. Hyper-personalization isn't just a buzzword; platforms like TikTok have set a high bar with algorithms that intuitively serve content users love (some people are learning about themselves from their FYP). People now expect brands to understand their needs and deliver accordingly. Looking forward to sharing more insights as we progress! #DigitalStrategy #HyperPersonalization #MachineLearning #InteractiveContent #CustomerExperience #MarketingTrends #SocialMediaMarketing #SocialMediaStrategy
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As the marketing landscape continues to evolve rapidly, it's imperative to stay aware of trends that would drive business growth in 2024. 1. AI and Automation From content generation to personalized marketing, AI is revolutionizing the industry. 2. Video Content Dominance Short-form videos on platforms like TikTok and Instagram Reels are capturing audiences. 3. User-Generated Content (UGC) Leveraging authentic content from customers builds trust and reach. 4. Community Building Fostering a strong community around your brand increases loyalty and engagement. 5. Sustainability and Ethical Marketing Consumers are increasingly choosing brands with a positive impact. . . . . . . . . . #Marketing #DigitalMarketing #Marketingtrends #Automation #AI #AIMarketing #DigitalMarketing #MarketingStrategy
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Director of Investments at Leader Lane Developments
3moVery insightful!