One Core Media’s Post

Before Mad Men, my introduction to the world of ad pitches came from Alvin & The Chipmunks—an inevitable watch as a father of three. Watching Dave Seville juggle a high-stakes pitch while wrangling Alvin and the gang, I figured charm and chaos could win over any client. Spoiler: Dave gets fired. In real agency life, winning pitches are far from a “wing-it” scenario. My latest blog post dives into the reality: successful pitches take research, storytelling, and seamless teamwork—not a catchy tune and last-minute improvisation. Catch more in the blog (link in comments) if you want a peek into why ad pitches are less “adorable chaos” and more strategic execution. Thanks to Alvin and my kids for this unexpected inspiration!

Maximize Your Impact with Tactical Day Films! 🌟 Tactical Days offer a prime opportunity to enhance brand visibility, build goodwill, and showcase your company values to the world. At Talking Tree Media, we specialize in creating Tactical Day films, campaigns, and contests, all tailored to your brand’s unique identity. Don't miss out on the chance to make a significant impact. Contact us today and let's elevate your brand together! #TTM #TalkingTreeMedia #TacticalDays #BrandVisibility #GoodwillBuilding #CompanyValues #TalkingTreeMedia #MarketingCampaigns #BrandImpact #CreativeMarketing

Remember when an 80-year-old actress turned a burger ad into a cultural icon?" Here's how Clara Peller’s 'Where’s the beef?' became more than just a catchphrase." Unexpected Star: Clara Peller, a senior citizen and latecomer to acting, brought authenticity and humor, proving unpredictability can be powerful in advertising. Creative Flexibility: The shift from a young couple to senior citizens and adjusting the script due to Peller's emphysema, showcases adaptability in action. Impactful Messaging: A simple, memorable line can significantly boost sales, as seen with Wendy’s 31% increase. Cultural Resonance: The phrase crossed over to politics, illustrating an ad’s potential beyond its product. Long-term Strategy: The campaign's end highlighted the importance of sustaining ad momentum for continued brand success. "Where's the beef?" was not just a question, but a masterclass in advertising's power to shape culture, sales, and even politics. Clara Peller’s late-life fame and the strategic shifts in the ad's creation underscore the impact of relatability, simplicity, and cultural resonance in marketing. Let’s discuss how these timeless lessons can apply to today's advertising strategies. #MarketingLegacy #CulturalImpact #BrandStrategy #AdvertisingEvolution ------------- I have 2 spots remaining for discounted press releases in March. Connect with me in the DM

"Comparison is the thief of joy." Rarely do I share advertisements, but when one carries a profound message, it's worth amplifying. Thanks to Francisco Vasconcelos for sharing this gem with our friends. Rafa Nadal recently took centre stage in a Spanish commercial, delivering a timely reminder: "Comparison is the thief of joy." In a world where social media often exacerbates comparisons, this message couldn't be more pertinent. The ad eloquently portrays how individuals can feel inadequate when measuring their lives against others' seemingly flawless realities. It serves as a gentle reminder that our journeys are unique, and comparing them to others only robs us of the joy and fulfilment derived from embracing our paths. Let's celebrate our journeys without being overshadowed by others' perceived successes. Hats off to the creators for crafting a narrative that transcends mere product promotion. 2nd message: Regardless of your schedule's demands, there's always a moment to enjoy a drink with friends. “What a life!" Credits | Agency: Publicis Groupe México; Co-Directed: Armando Bo; Prod Company: Rebolucion #ads #whatalife #storytelling Amstel Bier

Imagine a full day at the movies—only this time, it’s all about the world’s most brilliant ads. Last month, we went on an advertising safari and saw some real Cannes Lions. 🦁✨ At our fifth annual Summercamp, we invited clients and colleagues to dive into the best of advertising. Our TBWA scouts returned from Cannes, ready to share the industry’s top campaigns and spark new ideas. Curious about the highlights? Check out the video below to see what left a lasting impression on our team! 👇 #canneslions #advertising #creativity

Our big boss, Flavio Vidigal(Partner & Chief Creative Officer), dropped some savvy tips for Forbes Agency Council on how agency leaders can navigate holiday time off. Get the inside scoop on balancing creativity with well-deserved downtime—straight from one of the industry’s finest. Check out the full article on Forbes: https://lnkd.in/gr_b2AKz #RiseNewYork #ForbesCouncil #CreativeLeadership #AgencyLife #HolidayTips #FlavioVidigal

The life of a Brand Manager: Feels rosy from outside, but it's tough! Toughest part being running the operations, dealing with so many stakeholders! Every stakeholder demands great relationship, to keep the wheels rolling; the last one being the most important 😛 Video credits: Comedy Central #brandmanagement #marketing

🔸 The creative industry IS in a crisis of confidence, BUT it shouldn't be 🔸 ⬆ There is a wealth of brilliant creative talent, who when fully unleashed on creative problems for brands, can change the trajectory of a business. This is as true today as it has ever been. ⛔ But some networks have a myopic focus on awards, and dedicate huge budgets to try and secure them, and it's doing that talent and those brands a disservice. At worst, that myopia is paralysing for creative thinkers as priorities get increasingly twisted and their confidence eroded... 🔊 Awards were always a happy underline on brilliant thinking. Not the end goal in itself. The more we remember it's about unleashing our brilliant creative talent on solving problems, the more stand out and unique the answers will be. 📣 Give your talent confidence and invest in them before awards - they are worth so much more than a trophy... #campaign #ARKAgency #brand #agency Matthew Goff / Goffy

The best and least disruptive way to generate greater value from the client-agency relationship as told by Lianne Sinclair of AT&T and Matt Miller of BBDO. "Valuing what both sides have to say and trusting them to tell the truth while bringing new ideas and challenging conventions makes for a well-rounded relationship". #agencymanagement #marketingprocurement #marketingleadership #teamperformance

The first time I modelled for an ad film was in 2006. And this was the only time I modelled for an ad film shoot, during my TBWA days. This was for Hutch, we were not the agency though. It was done thanks to the interest and drive by then CD, Prashanth. It was great fun, me being the protagonist. It was stuff like this that happened with me early in my career that made me fall in love with brands and advertising, madly. PS: This is the only ad that I have ever modelled for! #advertising #marketing #branding