Magdalena Sikora

Customer expectations are evolving rapidly, and brands must stand out to earn loyalty. To do so, they need to focus on creating more meaningful, emotional connections in the customer journey. 🌟 🗺️ From navigating privacy challenges to embracing hyper-personalization and blending digital with physical experiences, Australia’s brands are tackling the latest CX challenges head-on. And the future? It’s about understanding not just what customers do but why they do it. Learn more about key CX trends, challenges, and solutions shaping the industry in Australia today: https://lnkd.in/dwrWH49c #CustomerExperience #CXStrategy #CustomerEngagement

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Hiring in tech hasn't been easy of late, and staying ahead of trends is crucial for attracting and retaining great people in an increasingly competitive market. As a forward-thinking employer, embracing these changes is key to building a future-ready team. Swipe to discover four key trends shaping Australian tech TODAY, and how you can adapt your talent strategies to build a future-ready workforce. 👉🏻 #AustralianTech #HiringTrends2024 #AussieTech #Technology #HiringTech2024 #RecruitmentStrategies Iain MacHattie Daniel Illingworth Dominic Sheppard Neil Groome

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ELMO's latest Employee Sentiment Index is now live 💫 Our latest research reveals key findings on employees' feelings toward job security, workload, and leave accrual. Did you know more than one in five Aussies have accrued more than four weeks of leave? Is there a link between employee saving leave, increased workload and burnout rates? Download the full report for quarterly trends and insights to help you better understand your workforce. https://lnkd.in/gyE8M-DZ

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🚀 Boosting Tech Adoption: Strategies to Get Your Team on Board Invested in new tech but facing low adoption rates? Logitech ANZ’s recent roundtable with top tech decision-makers revealed strategies to overcome this challenge: 🔹 Assess Needs: Ensure new tech genuinely addresses a need or problem within your team. 🔹 Onboarding: Provide comprehensive training to highlight the value and functionality of the new solution. 🔹 Nurture Existing Tools: Track and encourage the use of tech to maximise your investments. 🔹 Reminders: Keep the tech top-of-mind to prevent old habits from taking over. 🔹 Feedback Loop: Solicit feedback to understand and address concerns, making the team feel heard and valued. Embrace these strategies to enhance tech adoption and drive successful digital transformation. 🔗 More from Logitech: https://loom.ly/5Yf3jNw #TechAdoption #DigitalTransformation #ITStrategy

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Building a strong, data-driven HR function requires HR leaders to cultivate data analysts, consultants and decision enablers within their own teams. An expert provides a breakdown of how HR leaders can develop these capabilities to leverage employee data to its maximum potential.

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Australia has a once in a generation opportunity to secure a leading role in the new global AI economy and foster an AI ecosystem that strengthens our national competitiveness. That's one the key findings from our latest research collaboration with Mandala, which identifies the comparative and competitive advantages for Australia in the AI stack: AI applications, AI data centres and data. If we can seize this moment and drive the momentum, Australia can harness AI to drive billions of dollars in economic growth, create new jobs and strengthen our digital resilience. But the path forward requires deep collaboration and strategic decisions that span industry and government to build a foundation that focuses on inclusivity, sustainability, innovation and trust while addressing the risks and challenges associated with AI. Want to know how Australia can thrive in the new AI economy, then take a look at the report via the link below to see how Australia can unlock a new era of economic opportunity through AI. #NewAIEconomy #AITechStack #Microsoft #AI Kate Seward Steven Worrall Liz Fitch Jo Dooley Ryan Black Tom McMahon Amit Singh Damian Kassabgi Sarah Carney Rudolf Wagenaar Yuko Shinohara Rebecca H

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Marketing Mix Modelling (MMM) platforms are enabling marketers to get more involved in strategic business decision-making than they have been for years. But with that comes more responsibility, say marketing and divisional leaders from Bank of Queensland and Samsung during last week’s Mutinex Marketers & Money event. There’s a lot more data with which to ascertain value and choose what to invest in, versus what to ruthlessly de-prioritise in, for one. You also have a toolkit that can help tip the see-saw of brand versus performance back towards brand as a recognised contributor to growth. Just don’t be fooled you can deploy tech and run – upskilling teams and stakeholders, data quality, the financial literacy of humans and transparency are all vital to achieving marketing efficiency, effectiveness and commercial-grade stature in the organisation, both marketing chiefs warn. Melody Townsend Samsung Australia Carl Bunn Henry Innis

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I'll wave the AI flag😁(surprise). An AI assistant can be the coworker that in an ideal world, would be there to work with the staff. Help to support staff to lift their own performance from multiple aspects like time management, documentation, person centered care, staff emotional support, conflict resolution etc. Result = happier, satisfied staff who want to stay in the job longer and provide better care. Staff will want to work for providers who have such AI support in the future i think! 😊 (waffling....) Then the "AI support" can eventually supervise/manage the staff and be the style of manager that works best for that individual staff member, with the AI then reporting upwards. A custom manager even 😄. Do you need prompting every 15mins to remind you to do something? Want reminders/questions only during certain hours so you can focus? etc. No problems or judgement with an AI supervisor! What ever works for you as a unique worker to reach your shift goals - without question or judgement from others. No longer constrained by the mass standardisation implemented by companies that lacks flexibility. Staff centered employment, if you like. Sounds far fetched i know but i don't see why it isn't possible down the track.... Nobody says it can't be 😄

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Our latest & 4th #WorkTrendsIndex is here, and it shows Aussies are world-leaders when it comes to adopting #GenerativeAI.  84% of Australian knowledge workers use #GenAI at work, while the global average sits at 75%. It’s great news for skills and productivity, but the 2024 #WTI also found a disconnect between employees and leaders—with employees eager to use AI at work and unwilling to wait for companies to catch up, giving leaders the opportunity to channel this momentum into organisational impact. ​Read the full report and learn more about AI at work: https://lnkd.in/gKKKuJpQ #MicrosoftAustralia #MSModernWorkANZ #WorkTrendsIndex #CopilotANZ 

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G-P's AI at Work Report is here! Business leaders worldwide are bullish on emerging AI technologies but are concerned if they have the right people and strategies in place. Read it now for more insights! Side note: Research report launch days are my favorite days. It's a lot like marathon training in that a ton of work went into this the last few months and now it is the big day. Thanks to the team that worked incredibly hard on this - you know who you are - we're nearly at the finish line!

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Upcoming Webinar on The 8 Critical Drivers to RTO Success - Marketing + Sales 📢 Are you ready to revolutionise your RTO’s market presence? Join us for an exclusive masterclass where you'll learn to wield powerful marketing and sales strategies tailored just for RTOs. Find out the secrets to standing out in a crowded market and turning prospects into loyal participants! 📅 July 10, 2024 🕒 10:00 am - 11:30 am Don’t Miss Out! Secure your spot in this game-changing session and start transforming your approach to achieve stellar results. 🔗 Register here: https://lnkd.in/gXnxe9j3 What’s your biggest marketing or sales challenge? Drop a comment below or DM us – let’s get the conversation started and gear up for a transformative experience! #MarketingMastery #SalesSuccess #RTOGrowth #EducationalExcellence #MustAttendWebinar

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You really should enrol. When we surveyed our customers, 33% of you said you aren’t using AI yet. If you haven’t learned about it, if you aren’t using it to make your life easier, you’re missing out. Learn practical skills you can use from real AI experts working at the heart of AI in Silicon Valley - supported by BSI so you can trust in a great, flexible and on-demand solution. For our existing customers - special rates for corporate teams coming your way next week.

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The Australian Tech Sector Market Insights Report for 2024-25 is Live! 💻 It’s been a year of highs and lows for Aussie tech, but there’s plenty to look forward to in 2025 and beyond. Despite ongoing hiring challenges, investment in IT projects shows no sign of slowing, reflecting a resilient and forward-thinking industry. Curious about what’s ahead for tech in Australia? Our report dives deep into the trends, challenges, and opportunities shaping the future. 👉 Read the full report here: https://lnkd.in/g3wCVuKT #TalentWeb #TechInsights

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