Mi3Australia’s Post

Building your marketing on top of one channel is like trying to sit on a one-legged chair — you are going to crash. All too often I see marketing strategies that are heavy on that one historically profitable channel. In B2B its usually paid search, as it is in nature high-intent and can deliver immediate results. For some more non-digital companies its usually trade shows for the same reason. But there are clear negative implications and diminishing returns investing only in bottom-of-the-funnel activities in one or few channels: ❌️ Your cost per acquisition keeps rising as you have to spend more and more to keep growing. ❌️ Your organic channels dwindle as you disregard your brand, further incresing costs over time. ❌️ You are in the mercy of i.e. Google or trade show companies for algorithm changes or cost hikes. Instead you should leverage all relevant channels where your prospective clients are active in, consistently building trust and brand image among your ideal customers. An omnichannel, always on strategy helps you, among other benefits: ✅️ Increase brand recognition. ✅️ Drive down CPA with higher conversion% ✅️ Increase customer retention and lifetime value. ✅️ Hedge your marketing investment against any individual channels algorithm changes or price hikes. ✅️ Build stronger incrementality and higher blended ROAS for those valuable marketing euros.

Marketing budgets have fallen to a post-pandemic low. Many CMO's and Head of Marketing have to do more, with less. Special importance should be paid on 3 areas: - Marketing technology. - Marketing talent. - Multichannel. If you want to compare your budget to the benchmark of your peers, feel free to download the report (link is in the comments).

Clients are often monitoring a basket of products and utilize their marketing dollars to drive purchases at specific retailers and locations. They'll want to deliver ads to store locations where 1 or more of those products are available. For example, only show an ad to a consumer IF 5 (or more) of the 30 products are IN STOCK. Since, we're collecting purchase availability at the store-level for each individual product we can support this fine-tuning of your marketing tactics.

Here’s a fascinating concept that runs deep across ecommerce that brands can’t shake: The paradox of media allocation to awareness levels. In most markets, 95% of customers are ‘out of market’, meaning they aren’t ready to buy your product. This doesn’t mean they won’t ever buy it - it just means not now. The other 5% is where brands spend 100% of their dollars, and that’s the issue. Dollars work harder when you invest in all levels of the journey rather than only short term awareness. Brands are so myopic they never realize this is the culprit of their flailing marketing results. And we all know the excuse for why the transition to long term thinking is hard: You can’t immediately measure the positive impact. In most cases, you actually see efficiency going down short term. Investing in less aware customers will tank your in platform performance short term, but will drive efficient marketing long term across all channels. Its seems counterintuitive to invest in actions that “aren’t bringing a return”, but that type of phrasing comes from tactical media buyers, growth leads, founders, and executives who still believe ad platforms are truth. Adopt a long term, executive level view of your marketing program rather than focusing on the trivial details. Once you do, your actions become more fruitful and great things start happening for your brand. #ecommerce

Marketing in the e-commerce space: Digital marketing focuses on converting ad viewers into consumers which is measured by clicks, views and engagement from the consumers in their process to becoming a paying customers. It's important to understand the digital consumer journey and what it takes for them to buy in: Put simply it includes: 1)Platform social media interactions, email, etc. 2)Approach Digital points have alternative approaches to engaging with consumers. This article highlights how you can reframe marketing for the digital consumer journey: 1)Understand the digital media landscape and the consumers using the different platforms. 2) Identify and meet the consumer's need for informative marketing by taking a creative spin on the prompt: "What would I say if the customer was in front of me?" 3) Understand the different types of consumers and create the best-suited messaging for each social platform. definitely an insightful read on how digital market and sales need to work in harmony!! Maximizing Marketing: The Importance of a Consistent Internet Sales Process https://lnkd.in/gGk_d--9

This article discusses integrated marketing as an approach, hurdles to its implementation, real-life examples, and statistics: #contactconsumers #omnichannelmarketing #emailmarketing #smsmarketing #textmessagemarketing #leadgeneration #affiliatemarketing #inboundmarketing #effectivemarketing #smartmarketing #emailmarketingservices #integratedmarketing

Digital Marketing is Marketing! For many brands, it's the only marketing. The lines between traditional and digital are blurring as audiences spend more & more of their time looking at their personal screens. So many day-to-day tasks have shifted to personal screens: groceries/food, banking, films/TV/entertainment, dating, job search, bill payments, apparel, news, sports and more. Brands must consider the digital funnel while concieving their identity & positioning. ...and here I am doing the complete opposite 😉 ------ Follow Rohit Iyengar for more marketing insights ✅️ Pc: Priyasha Singh #DigitalMarketing #BrandIdentity #MarketingStrategy

It's interesting how topics that I thought were put to be years ago resurface. Often they're brought up from non-marketers who find themselves on the receiving end of marketing lingo (we *do* like our Marketspeak!). Recent case in point: "How is 'multichannel marketing' any different than 'integrated marketing'?" First, I'm glad they asked. Multichannel Marketing and Integrated Marketing are not the same thing. Multichannel is simply using more than one marketing channel in your marketing operations. If your company has a web site and an X/Twitter account, you can claim that you’re a multichannel marketer. Integrated Marketing applies intentional strategy to a brand's channels as a whole. It delivers consistent, coordinated, and orchestrated messaging across them. And each channel is intentionally connected to others, delivering a more cohesive and customer-centered experience across the entire journey to and with your brand. But integrated marketing takes more strategic effort than simply letting each channel manager do their own thing. Why bother? Brands take this challenge to increase brand recall, response and conversion rates, efficiency, revenue, and loyalty...all very good reasons! #TheMoreYouKnow #Marketing

Satya Prabhakar illuminates the path to growth, declaring, ‘Digital hyperlocal discovery and engagement is the golden goose of marketing.’ It’s not just about being seen—it’s about being seen where it matters most.”  Marketers, discover further insights and in-depth info here- https://lnkd.in/gd9UC3Xv