Uprise Up | B Corp’s Post

🌍 Happy #InternationalDayOfCharity! 🌍 Supporting a charity is more than just doing good; it’s smart business. Customers today are looking for brands that share their values and contribute positively to society. Corporate Social Responsibility (CSR) isn’t just a buzzword – it’s a powerful way to build trust, loyalty, and a deeper connection with your audience. By supporting a charity, you show your customers that you care about more than just profits. You demonstrate commitment to community, sustainability, and making a difference. This not only enhances your brand's image but also encourages customer engagement and inspires positive word-of-mouth. So, why not make charity a part of your marketing strategy? After all, giving back is a win-win for everyone! 🤝💚 #marketingstrategy #marketinghelp #marketingadvice #asktheexpert #csr #charity

The holiday season is the perfect time to make your brand visible and connect with your audience on a deeper level. From limited-edition products and festive offers to giving back through charity campaigns, there are endless opportunities to spread joy and build loyalty. Check out some great Christmas branding ideas here! #ChristmasBranding #HolidayMarketing #BrandStrategy #BusinessGrowth #ZillionDesigns

What makes good alt text? And what makes a good charity campaign? In my latest post (see comments), I talk about this campaign for RNIB and why it captures pretty much everything you're *not* supposed to do with alt text. To me, it's surprising RNIB ran with it. I also look more broadly at the challenge of charity advertising after years of corporate purpose. "How do you stand out in a landscape where commercial brands have planted their flags so firmly on tear-jerking stories, emotional poetry, social causes and timelapse birth-to-death dramas?" I think ad agencies have a valuable role to play, but it's a tough sector where many factors and audiences have to be taken into account. You can't just cut and paste the purpose playbook back onto charities, because the stakes are higher and the sensitivities are greater. #purpose #brandpurpose #thoughtsonwriting #theroadtohell

Thought this was a great one to repost ahead of our next Digivent webinar, aimed at supporting charities to amplify their impacts through the use of social media. Social media can feel pretty scary, and it’s difficult to know where to start. That’s why we’ll be talking you through ways you can connect with your audience, share your mission and foster meaningful interactions. 🙌 Whether you're a small local charity or a large nonprofit, sign up below and see how you can elevate your impacts even further👇 https://lnkd.in/ee2r3cF9 #CharityMarketing #FreeEvent #MarketingWebinar

Tomorrow is Global Giving Tuesday! But Christmas is the season of giving...So, why not encourage your customers to support a good cause throughout the whole season? ❤️ By offering the option to donate part of the promotional reward to a meaningful cause, you turn your campaigns into a force for good: ❤️ Contribute to a worthy cause and make a real impact this festive season. 🌱 Go beyond just talking about CSR and sustainability and prove it with real actions. 🤝 Strengthen customer relationships—show them you share the same values 🎁 Empower shoppers by letting them support a meaningful cause. 🔄 Ensure inclusivity by offering everyone a chance to contribute, no matter their budget. Want to know how to integrate flexible donations into your holiday promos? Have a read https://bit.ly/3VenzYw #GivingTuesday #CSR #sustainablemarketing

In a world where small actions can lead to significant change, charity stands as a pillar of hope and transformation. Giving back doesn’t require a grand gesture—sometimes, the simplest acts make the biggest impact. Why does charity matter? Charitable efforts have positively changed millions of lives around the world. From feeding the hungry to providing shelter for the homeless, each step taken makes a ripple of hope. How can YOU get involved? Here are some simple ways to make a difference: Volunteer your time: Whether at a local shelter or food bank, your presence can make a real impact. Donate to trusted causes: Contributions, whether financial or material, help charities support those in need. Raise awareness: Use your platform to highlight causes you care about. Start your campaign: Rally your community and friends to join in making a difference. The power of charity lies not just in what we give but in how it changes both the giver and the receiver. Whether you’re donating a few hours of your time or helping to fund life-changing programs, your actions matter. Ready to take that first step? Let’s come together to make a difference. In case you missed my post yesterday, I talked about the importance of headlines in copywriting. Check it out for valuable tips on how to make your copy connect with your audience! Meeting me for the first time? I'm Areoye Daniel Halleluyah. I help CEOs, businesses, and brand owners craft impactful copy that drives growth and success. Let’s connect and collaborate to create meaningful change! #Charity #CommunityImpact #MakeADifference #Volunteering #GiveBack #Copywriting #GrowthMarketing #ContentCreation #Marketing #SocialDevelopment #Leadership #BusinessGrowth

We've all fell victim of a story, whether that be for: - a charity - a product purchase - or a vote on the xfactor We all know they're important, but HOW important? Me & Mj are here to discuss storytelling in this weeks ep of The Baby Marketers Join our discord here: https://lnkd.in/eRrTyRRv #marketing #storytelling #thebabymarketers

This is an awesome campaign from our client Michael Bailey and here's why Firstly, there's genuine alignment. Michael and his colleagues work with people who have the good fortune to have a place of their own, and recognise that not everyone enjoys the same privilege. Supporting a charity that works with homeless people who are sleeping rough is the perfect way to 'give back', not quite squaring the circle but a good attempt all the same. Secondly, 'Cause Based Marketing' as it's often referred to can be very powerful (provided it's done authentically and with good intentions). If people are presented with a clear choice between a business that is acting as a force for good and one that is simply acting in its own interests, all other things being equal (price, service, quality etc) a lot of them will pick the former over the latter. And, thirdly, it's going to make an actual difference. At this time of year, it's not uncommon to see businesses producing videos set to jingly music, portraying themselves as being at the heart of their communities, or providing the odd gift to a charity raffle, but it's mostly just self-promotional content put forward to create the impression of doing good*. If Michael's campaign succeeds, he'll raise £600 that the Foxton Centre will be able to make go a long way when it comes to making the festive season more bearable for those who won't be waking up to a cosy home on Christmas morning. Yes, there's something in it for Michael and his business, of course there is. But here's how you can tell it's genuine: even if people who book their seller's advice meetings that trigger the donations don't go ahead and list with him (which is where his business stands to benefit commercially) he's still making the donations anyway. And guess what else? By making sure the Foxton Centre gets prominent mentions in all his ads and social posts, he's also raising awareness of the charity and its cause without it costing them a penny. Businesses of LinkedIn: there's a lot you can learn from this 👍 *This isn't a criticism, it's an observation. I think it happens because they want to be part of something bigger than themselves, but haven't quite figured out what that looks like. #CauseBasedMarketing #BrandMarketing #Charity

One of the things we love doing: uniting businesses with causes ❤️ Oh, and then dreaming up and executing campaigns like this! Estate agent + homeless charity is a winning combination for all the reasons Lee mentions. If you're a business that would like to explore Cause Based Marketing with us (we'll even find appropriate charities.and pair you with them) just ask, we'd love to help 👍 #BrandMarketing #CauseBasedMarketing #Charity

I've had a good week and am feeling generous —2 free branded posts for Volunteer Week, anyone? If volunteers support you, please ask yourself: → Do we show them enough appreciation? → Are we building a community? Donating to charity, whether it's money, time, or otherwise, is not selfless. Sure, it helps us DO good and that alone can be enough, but it also makes us FEEL good and proud. So if you don't contribute to your supporters' feel-good motivations and drivers (and I hate to be the bearer of bad news), they might leave... Next week is Volunteer Week. And I urge you to post about it on your socials. Cheer on your volunteers, whether it's a general shoutout or to key people who consistently drive you forward. I know your day-to-day is probably busy. But showing your volunteers appreciation will likely keep them with you and support you for longer. And both parties will feel so much better about the relationship. To offer my support, I'll choose 2 charities that contact me here, and I'll give you 2 branded posts for Volunteer Week at no charge. Whether you want them generic or specific is up to you - I'm here to serve 🙏 🎯 Want a chance to win? ↳ Comment or DM me 'Volunteer week' ↳ I'll give you an answer tomorrow (Friday) Feel free to share with anyone you think would be interested! --- 📷 From a gorgeous walk in Cairns, Australia. #volunteerweek #volunteering #charity #socialmedia #appreciation