Benamic

How’s your 2025 strategy coming along? 🎯 As the year wraps up, we figured a sneak peek into what’s coming up in B2C marketing next year might be just what you need. We’ve nailed down 4 big trends for 2025 and looked at how you could weave them into your promo strategy. Here’s a taste: 💡 Trend #1: Brand loyalty is set to dip by 25%, but you can turn it around with more personalised promotions. ✨ Our Tip: Sync up your loyalty and marketing tech stacks! It will give you sharper customer insights and help you connect on a deeper level with your regulars. (And yes, we can help you with that… just saying 😉) Check out our latest blog to dive into the other four trends and see how to leverage them in your 2025 promotions! 👉https://bit.ly/3ZivNQx #B2CMarketing #MarketingTrends #SalesPromotions

With rising living costs, consumers are quick to switch one brand for another, and the same old acquisition strategies might not cut it next year...   So, what’s your plan for attracting new customers in 2025? 🤔    In this week’s Promo Pulse, Laura breaks down 2 emerging trends that will help you attract new shoppers and motivate them to click “buy”!    Check it out our latest Promo Pulse for the latest insights into how to convert casual browsers into buyers!    #MarketingInsights #CustomerAcquisition #MarketingStrategy 

Tomorrow is Global Giving Tuesday! But Christmas is the season of giving...So, why not encourage your customers to support a good cause throughout the whole season? ❤️ By offering the option to donate part of the promotional reward to a meaningful cause, you turn your campaigns into a force for good: ❤️ Contribute to a worthy cause and make a real impact this festive season. 🌱 Go beyond just talking about CSR and sustainability and prove it with real actions. 🤝 Strengthen customer relationships—show them you share the same values 🎁 Empower shoppers by letting them support a meaningful cause. 🔄 Ensure inclusivity by offering everyone a chance to contribute, no matter their budget. Want to know how to integrate flexible donations into your holiday promos? Have a read https://bit.ly/3VenzYw #GivingTuesday #CSR #sustainablemarketing

70% of consumers would ditch their favourite brand for a freebie! 🎁 But how do you create free gift campaigns that really hit home with shoppers? 🤔 Well, it all boils down to understanding the psychological triggers behind these promos and using them to give consumers what they are looking for.✨ In our strategy guide, we dive deep into the psychology that powers Gift with Purchase promotions. 🔍 Find out how leveraging feelings of reciprocity and the endowment effect can transform your GWP from good to great 👉 https://bit.ly/4g5zYpE #GiftWithPurchase #MarketingStrategy #MarketingInsights

Did you know that your South American and Asian customers might not be able to get their cashback if you pay it through bank transfer? 💸 And that people in the US are still into cheques, even though they seem old-fashioned? 🇺🇸 Choosing the right cashback payment method can be a headache… 🤯 What if your choice turns off customers or, worse, isn’t accessible to consumers in your target market? A wrong move can cost you money and reputation, too. 😱 But no worries, we've got you covered! 💡 Our cashback guide breaks down the top cashback payment methods, like direct transfers, Revolut, and digital wallets, helping you choose the best fit for you and your customers! 👌 Check it out and get all the insights you need to nail your next cashback campaign ➡️ https://bit.ly/3Zr0STs #CustomerSatisfaction #Cashback #PaymentSolutions #MarketingInsights

Aligning promos with your broader brand's goals? It's easier said than done. Add to that a tight budget, different teams pulling in all directions, and crazy deadlines, and it's the perfect marketing storm! 🌩️ And it's super frustrating when your efforts don’t hit home with your audience, and your promotions underdeliver. Isn't it?😤 It just feels like you are burning resources without much to show for it. But hang tight, because we have something that can help you streamline your promotion planning and execution. Our Promotion Planning Template will guide you through: 🎯 Setting SMART promotional goals that actually match up with what your brand wants to achieve. 🔍 Zeroing in on your target audience, making sure your campaigns always strike the right chord. ⏳ Streamlining resources and delegating tasks so everyone is clear on deadlines and knows what they have to do. It's basically your roadmap to nailing those campaigns and making sure they resonate and deliver. 🚀 If that sounds good, you have to check it out! Download it now and say hello to effective and efficient sales promotion planning 👉 https://bit.ly/3CgPa4x #MarketingPlanning #SalesPromotion #MarketingStrategy

This year, US shoppers are set to spend 6.7% more on electronics than last Christmas, while Aussies prefer to buy from sustainable and trusted brands… Ah, the good old localisation challenges! 😔 Different needs, different preferences, different budgets... So, what promos should you roll out to grab local shoppers' attention and boost your Christmas sales in these markets? 🤔 In our latest Promo Pulse, Jamie uncovers:   🎄 Key holiday shopping trends for the US and Australia  🎁 Targeted promotions to win over American shoppers  🌟 Strategies to connect with Australian consumers  Dive into it and find out how to tap into local consumer shopping trends to connect with your audience in the US and Australia. ⬇️ #MarketingStrategy #ConsumerTrends #marketingcampaign #marketinglocalisation 

Wondering how to design a cashback campaign that maximises ROI and drives repeat purchases? 🤔 We’ve got you covered! We condensed our 15 years of experience into a practical guide that will show you how to: ✅ Create a cashback promo that aligns with short- and long-term marketing goals ✅ Use proven strategies to enhance customer experience ✅ Avoid common cashback campaign pitfalls Get into it now and transform your cashback promotion into revenue-generating tools that have measurable impacts on your marketing plan 👉https://hubs.li/Q02VSPbD0 #MarketingStrategy #Cashback #SalesPromotion

The holiday rush is almost here 🎄, and it can be tough to keep up with all the different types of shoppers. How do you connect with everyone from early birds to last-minute buyers without losing your mind?🤯 If you’re not tuned in to what each shopper type needs, you could miss out on some serious sales! But no worries, we've got you covered! 🙌 We've broken down the four main types of holiday shoppers—Planners, Bargain Hunters, Last-Minuters, and Faithful. Each group has its own habits and quirks, and we’ve got the strategies to engage them all! Check out the slides below for some practical tips that will help you grab attention and drive those sales! ⬇️⬇️⬇️ #MarketingInsights #ConsumerBehaviour #holidaymarketing

With 46% of UK shoppers cutting back on holiday spending and over half of Germans choosing eco-friendly options—or even skipping gifts 🎁😕—one-size-fits-all Christmas campaigns just won’t cut it.   And if your campaign doesn’t align with local shopper behaviours, you risk missing the connection with your audience, and the sales that go with it. 💸    In this week’s Promo Pulse, Jamie breaks down the top trends and promo strategies to help you boost your holiday sales in these two key markets. 🎄    With the holiday season only weeks away, the time to act is now! Get the insights you need to launch campaigns that really resonate with UK and German consumers. 👇    #MarketingStrategy #Marketinginsights #Germanmarket #UKmarket