2025 Customer Loyalty: Acquisition Strategies – Social Commerce, AI, and Immersive Tech

Hey there, 

Laura here again. 

With a predicted 25% drop in brand loyalty, strategies that build trust and engagement from when you very first acquire a customer will be essential in 2025. That’s why, over the coming weeks, we will explore how to navigate the challenges of maintaining loyalty in an increasingly price-sensitive market. 

So, welcome to the first part of our 2025 Customer Loyalty Series! Today, we’ll look into innovative customer acquisition strategies.   

Here are two top trends reshaping how brands are setting the stage for loyalty right from the very start:  

The Rise of Social Commerce  

Platforms like Facebook, Instagram, and TikTok aren't just for scrolling anymore—they are sales channels.  With social commerce sales in the US expected to grow to $79bn in 2025, there’s a unique opportunity to connect with customers early in their journey. 

AI and Immersive Tech to Improve CX and Speed Up Purchasing Decision  

By 2025, AI is expected to handle 95% of customer chats and calls—so seamlessly that people won’t even know they’re talking to a bot! And think of how Augmented Reality (AR) enables customers to virtually try on clothes, making them feel way more confident about hitting the “buy” button. Or how Virtual Reality (VR) lets them test out your latest gadget like they’re holding it in their hands— increasing the chances of a purchase.  

 Next week we’ll talk about the latest trends for strengthening your customer relationships in 2025.  

Until then, 

Laura