How to Boost Your Holiday Sales in the US and Australia

Hi There, 

Jamie here. 

Remember last week when we talked about Christmas shopping trends in the UK and Germany? Well, today, we'll dive into two other big markets: the USA and Australia.  

So, let’s go straight to the USA.  

US shoppers plan to spend 7% more than last Christmas. But not everyone is on the same page. Over half of Gen X is cutting back, while Millennials and Gen Z will be the big spenders of this season.  

But what are the main shopping trends, and how can you tap into them with targeted campaigns? Let’s have a look. 

Omnichannel Shopping Is the Rule: 

➤ Enhance the in-store experience with festive displays and events that draw in customers.  

➤ Make sure people can easily find your products through search engines and on socials.  

➤ Bridge online and in-store shopping with click-and-collect options.   

Electronics sales will rise by 6.7% this Christmas.  

➤ Set up trade-in deals for consumers who need to update their old tech. Highlight the smart new features and the savings from upgrading to the latest models. 

➤ Let customers try your products at home with a buy-and-try offer. Free trials might be the nudge they need to make a purchase.    

Most consumers look for bargains and wait until the last minute to secure the best deal.  

➤ Promote your holiday deals early so that shoppers can plan ahead.  

➤ Offer price match guarantees to assure them they're getting the best deal. 

➤ Plan last-minute promotions to attract those late buyers.  

Now, let's move on to Australia. This year, Australian holiday shoppers will be looking for value and sustainability.    

Here are some useful stats and tips on how to tap into these trends with your Christmas campaigns:   

95% of shoppers seek the best deals, and 32% won't buy anything without a promo or discount.  

➤ Create urgency with time-sensitive offers. 

➤ Consider cashback promotions, gift with purchase, and referral programs.   

32% of consumers prioritise value for money.   

➤ Roll out offers on bundles. They are perfect for those watching their wallets and wanting to make the most of every penny.  

➤ Trade-in promotions will help budget-conscious shoppers save money while upgrading to the latest products and get more bang for their buck.  

Trust is key for 90% of shoppers, and for 52% of consumers, product quality is the primary driver of trust.  

➤ Offer money-back guarantees. They show that you believe in your products’ quality and care about customer satisfaction.  

➤ Extended warranties are another effective way to reassure customers that your products are made to last.  

Australian shoppers prefer sustainable products and care about brand reputation.  

➤ Promote sustainable practices by showcasing your eco-friendly initiatives and products.  

➤ Share your brand's story about sustainability to draw in eco-conscious consumers. 

➤ Keep your pricing and product information clear and straightforward. It will help you build trust and reputation.  

Now that we've found out how to attract US and Australian customers with Christmas campaigns tailored to their budgets, preferences, and buying habits, you have the compass to steer your holiday campaigns in the right direction.  

For more insights and tips about tailoring your Christmas promotions to the UK, German, US, and Australian markets, read our recent blog post.   

And if you’d like to discuss how these strategies can be tailored to your brand or need more insights on executing them, get in touch. We’ll find the perfect fit for your needs. 

Speak soon,  

Jamie.