Benamic’s Post

It's Christmas in July 🎄 ☃ We just published our annual holiday insights & predictions to support organizations as they put the final touches on their holiday campaigns. Two key findings: 🎁 49% of consumers plan to begin holiday shopping before November, with nearly a third beginning shopping between July and September. Yet, in 2023, 65% of retail & CPG brands didn’t mention or advertise the holidays on Instagram until November or later. 💻 Consumers prioritize price, promotions and free shipping when determining what to buy. Consumers state they’re concerned that in-store prices aren’t competitive with online prices. Consequently, 20% of consumers plan to increase their online shopping behavior this year. Curious to learn more? Link in the comments. #retail #cpg #marketing #holiday #consumerinsights

The holiday season is approaching, and it seems that most consumers are opting for online shopping this year. With retailers in Connecticut already rolling out early Black Friday deals and a prediction of increased consumer spending in 2024, it's evident that the shopping landscape is evolving. According to reports, the average Christmas shopper is expected to spend a record amount of $902 this year, indicating a shift towards a more robust shopping season. Brands are strategically investing in gift guides and haul videos to inspire holiday gifting, recognizing the power of digital platforms in influencing consumer behavior. This trend reflects a broader shift in marketing strategies towards a more personalized and engaging approach. As we navigate through this festive season, it's essential to consider the implications of increased consumer spending on the economy and how retailers are adapting to meet changing shopping habits. The rise of online shopping also raises questions about the future of traditional brick-and-mortar stores and the overall retail landscape. In a time where digital interactions are increasingly shaping consumer behavior, it's crucial for businesses to adapt and innovate to stay relevant and capture their target audience's attention effectively. By embracing new trends and technologies, brands can create meaningful connections with consumers and drive successful holiday campaigns. #HolidayShopping #ConsumerTrends #DigitalInnovation

Consumers Plan to Trim Festive Spending: How Can You Stand Out? A recent study reveals that consumers are planning to cut back on Christmas spending this year. What does this mean for retailers? It's time to get creative! Here are some strategies to attract budget-conscious shoppers: - Targeted Promotions: Leverage targeted mailers and letterbox marketing to reach your ideal customer with personalized offers. (Hint: Partner with ELMA! ) - Early Deals & Discounts: Offer early promotions and discounts to capture early shoppers. - Value-Added Services: Highlight gift-wrapping, free shipping, and other value-added services to incentivize purchases. - Focus on Experiences: Promote experiences alongside products, creating a lasting impression. Don't let reduced spending dampen your Christmas spirit! Contact ELMA today and learn how doordrops can help you reach your target audience and boost sales this Christmas season! https://ow.ly/baGn50U47JA https://ow.ly/Zvic50U47JC #HolidayShopping #Retail #Marketing #ELMA #LetterboxMarketing #Promotions #ConsumerBehavior

🎁 Unwrap the unexpected this peak season! As the holiday shopping frenzy is nearly upon us, consumers are rethinking their spending habits. It's time for brands to seriously get creative and capture the hearts (and wallets) of more wary shoppers. Klaviyo's 2024 Consumer Spending Report tells us that personalised marketing and data-driven insights are key to success. As our Group CEO, Paul Pritchard emphasises, "Understanding customer intent is crucial to standing out from the clutter of holiday sales noise." Read on here 👉 https://lnkd.in/gki9JaUf - #digitalcommerce #report #peakseason

Is it too early to think about the festive season? Apparently not! 🎄 Today's shoppers are careful decision-makers, but they're ready to spend on festive holidays. To maximise holiday marketing strategies, advertisers need to understand consumer behaviour year-round. Here's how: 📆 Tap into seasonal mindsets: Align your strategy with the four shopper mindsets –deliberate, deal-seeking, determined, and devoted – to enhance connections and drive results. 🤖 Leverage AI-powered ad solutions: Use AI to build consumer confidence and drive purchase intent during key global shopping moments. Learn more about how marketers can effectively engage consumers and boost holiday sales here... #ThinkWithGoogle #Marketing #Holidays #Retail

Walmart vs. Target: Who’s Winning the Holiday Shopping Season? 🎄🛍️ The holiday shopping season is in full swing, and a fascinating battle is playing out online between retail giants Walmart and Target. According to Adweek, Walmart is leading the charge with 81% of online search interest compared to Target's 19%. So, what’s driving this gap, and what can we learn from it? Here are some key takeaways: 1️⃣ Walmart’s Strength in Value Messaging: With inflation still impacting consumer decisions, Walmart's emphasis on affordability resonates deeply with shoppers. Their ability to highlight deals and low prices is clearly winning the search wars. 2️⃣ Convenience is Key: Walmart’s advanced pickup and delivery services make them a go-to choice for last-minute holiday shoppers. Target’s comparable offerings are strong but not grabbing the same level of attention online. 3️⃣ Search Volume Reflects Shopper Priorities: The data reveals that shoppers are prioritizing savings and convenience. While Target shines in niche areas like holiday decor, Walmart dominates in essentials, reinforcing its position as the more comprehensive retailer. 4️⃣ Marketing Strategy: Walmart’s consistent, value-driven messaging creates a broader appeal during the holidays. Target, while creative and brand-driven, seems to be catering more to its core audience rather than expanding its reach. Why It Matters This isn’t just a story about two retailers; it’s a masterclass in knowing your audience. Walmart’s focus on value aligns with current consumer priorities, while Target’s branding leans into emotional connection and curated experiences. For marketers, the lesson is clear: understand your audience's needs right now. Is it savings, convenience, or emotional resonance? Those who align their messaging with consumer sentiment are the ones who win—whether it's in search trends or holiday sales. What do you think? Are you team Walmart or team Target this season? Let’s discuss! #MarketingInsights #RetailTrends #HolidayShopping #ConsumerBehavior #BrandStrategy

🧐 In 2024, peak season sales will be more challenging for advertisers than ever. ✨ Increased competition will make it tougher for businesses to stand out. 💲 Economic pressure will continue to shape how Australian consumers spend. Get Louder's tip on reaching shoppers this peak season. #advertising #retail #media #marketing #advertising https://lnkd.in/gY7YuZBc

🎁💄 The holiday shopping season is shaping up to be a crucial one for beauty brands and retailers. As consumer behavior continues to evolve, knowing how shoppers are planning their holiday purchases is more important than ever. 📅 Consumers are starting their holiday shopping EARLIER than ever. Driven by a desire to spread out spending and score the best deals, many shoppers have already begun shopping. For beauty brands and retailers, this means launching promotions sooner and sustaining engagement well before Thanksgiving week. 💸 Value remains top of mind. With economic pressures still in play, shoppers are hunting for strategic discounts (I am a loyal fan of Rakuten cash back- anyone else?). While online shopping offers convenience, the allure of in-store experiences persists, especially in beauty. Consumers want to try and experience products in person and get in the holiday spirit making physical stores a critical part of the holiday shopping journey. 💳 Flexible payment options like Buy Now, Pay Later continue to gain popularity, particularly among younger consumers making holiday purchases more accessible and appealing. 📲 Social media and influencers will have a major impact on holiday buying decisions, especially for those browsing online. Engaging content that showcases value and urgency will be key to winning over shoppers. 🎄 Holiday shopping in 2024 blends the best of both worlds: online convenience and the sensory appeal of in-store experiences. Brands that deliver both early and effectively will be well-positioned to make the most of the season. #Beauty #Holiday2024 #Data #Insights #NIQBeauty NielsenIQ

Continuing from our previous post, today our spotlight shines on the 'Determined' and 'Devoted' holiday shoppers. Determined: December With the arrival of December, the pace of shopping intensifies as consumers use every available day and resource—both online and in-store—to complete their purchases before the holidays. Here are two key strategies for brands to engage these determined shoppers: 1.Maintain Momentum Post-Cyber 5: Following the Cyber 5 period (from Black Friday to Cyber Monday), there remains a significant opportunity as 46% of U.S. holiday shopping occurs. With many consumers, especially Gen Z, still having a major portion of their shopping to do, it's crucial for brands to sustain their promotional activities and remain visible to capture this ongoing demand. 2.Create Seamless Omnichannel Experiences: Last year, in-store shopping hit record highs, driven significantly by the integration of digital tools. For example, 30% of online orders were fulfilled through physical store pickups. Brands should utilize multiple digital channels, including social media and local inventory ads, to ensure customers have easy access to products, whether they're buying online or picking up in-store. Devoted: January Onward After the holidays, the shopping fervor doesn’t fade but shifts towards personal enjoyment and bargain hunting. Here’s how brands can continue to engage shoppers: 1.Keep Momentum Post-Holiday: The weeks immediately following December 25 witness substantial retail activity, with consumers spending over $47 billion. This period becomes less about gift-giving and more about self-indulgence and viewing shopping as a form of entertainment. Brands should continue their robust marketing efforts to attract these devoted shoppers who are now on the lookout for deals for themselves. 2.Connect Across Digital Touchpoints: In the post-holiday period, shoppers increase their engagement with digital platforms, utilizing resources like Google Search, Maps, and YouTube more frequently than during the holidays. Brands should maintain a strong online presence and leverage digital advertising campaigns to reach consumers who continue their shopping spree into the new year. By strategically engaging with both determined and devoted shoppers, brands can maximize their holiday sales and effectively kick off the new year. #HolidayShoppingInsights #DeterminedAndDevoted #ShoppingStrategies #RetailTrends #OmnichannelShopping #DigitalShopping

Last year, more than half of shoppers planned to cut back’ according to a YouGov survey, Starcount data reveals that was simply not the case. Brands were effective in encouraging shoppers to open their wallets with over a double-digit surge in Christmas spending last year versus the previous 📈 . Our latest blog post ‘Deck the Halls with Boughs of Optimism🎄’ explores how consumer mindsets and motivations change in the final weeks leading up to Christmas… 🎁 - Take advantage of the say-do-gap  🎁 - Understand the power of offline and online in the festive season 🎁 - Find out how to influence purchases by short-cutting decisions Click here to read more…. https://lnkd.in/eyfT7-Ms