Mehdi Chibani’s Post

Walmart vs. Target: Who’s Winning the Holiday Shopping Season? 🎄🛍️ The holiday shopping season is in full swing, and a fascinating battle is playing out online between retail giants Walmart and Target. According to Adweek, Walmart is leading the charge with 81% of online search interest compared to Target's 19%. So, what’s driving this gap, and what can we learn from it? Here are some key takeaways: 1️⃣ Walmart’s Strength in Value Messaging: With inflation still impacting consumer decisions, Walmart's emphasis on affordability resonates deeply with shoppers. Their ability to highlight deals and low prices is clearly winning the search wars. 2️⃣ Convenience is Key: Walmart’s advanced pickup and delivery services make them a go-to choice for last-minute holiday shoppers. Target’s comparable offerings are strong but not grabbing the same level of attention online. 3️⃣ Search Volume Reflects Shopper Priorities: The data reveals that shoppers are prioritizing savings and convenience. While Target shines in niche areas like holiday decor, Walmart dominates in essentials, reinforcing its position as the more comprehensive retailer. 4️⃣ Marketing Strategy: Walmart’s consistent, value-driven messaging creates a broader appeal during the holidays. Target, while creative and brand-driven, seems to be catering more to its core audience rather than expanding its reach. Why It Matters This isn’t just a story about two retailers; it’s a masterclass in knowing your audience. Walmart’s focus on value aligns with current consumer priorities, while Target’s branding leans into emotional connection and curated experiences. For marketers, the lesson is clear: understand your audience's needs right now. Is it savings, convenience, or emotional resonance? Those who align their messaging with consumer sentiment are the ones who win—whether it's in search trends or holiday sales. What do you think? Are you team Walmart or team Target this season? Let’s discuss! #MarketingInsights #RetailTrends #HolidayShopping #ConsumerBehavior #BrandStrategy

Thanksgiving Revs: Analysis of Consumer Behavior As Thanksgiving approaches, understanding consumer behavior becomes essential for businesses looking to maximize sales. Recent trends indicate a shift towards early shopping and online deals, with many consumers beginning their holiday purchases well in advance. Additionally, there is a noticeable increase in demand for experiential gifts, such as travel and entertainment, reflecting a change in priorities. Brands are leveraging these insights to tailor their marketing strategies, offering promotions that align with evolving preferences. As consumer habits continue to evolve, businesses must adapt to stay ahead of the curve during this lucrative season. #ThanksgivingShopping #ConsumerBehavior #HolidaySales #MarketingStrategy #OnlineShopping #ExperientialGifts #RetailTrends #BlackFriday #Thanksgiving2024 #WallStreetTimes https://lnkd.in/ds2vG4Te

Holiday shopping season is starting earlier than ever! 🎁 According to a recent survey by Gartner, nearly one-third of consumers plan to begin their holiday shopping before November. This shift in consumer behavior reflects growing demand for convenience, early deals, and avoiding the last-minute rush. For brands and marketers, this means it's time to get ahead of the curve. With shoppers prepping earlier, there’s an opportunity to capture attention and boost sales with well-timed campaigns, early promotions, and strategic product launches. Are you ready for this early wave of holiday shoppers? Adapting marketing strategies now could make all the difference this season. #HolidayShopping #ConsumerTrends #EarlyShopping #MarketingStrategy #GartnerInsights #RetailMarketing #HolidaySales #Industry411

With Labor Day in the rear view, the holiday shopping season is already in full swing. Signs are pointing to this year being big for omnichannel retailers. In fact, a recent report from MRI Software reveals that shopping malls across the U.S. saw a massive spike in traffic, 56% higher than than the pre-pandemic days of 2019, as shoppers flocked to in-store locations to catch the best deals. These early signals are a great reminder for retailers looking to make the most of the holiday shopping season: Big sales moments, like Black Friday, are a great opportunity to catch the attention of deal-seeking shoppers: 75% of holiday shoppers said they are on the lookout for promotions throughout the season. Marketers should make the most of this year’s increased foot traffic and leverage consumer curiosity by strategically planning promotions that build anticipation ahead of key dates. Key information like deals, ratings, and reviews within online product listings make for the perfect recipe for connecting with deal-seekers and helping them to feel confident with their purchases. If done right, brands can extend the shopping intent beyond a single day and inspire sustained shopping throughout the season Learn more about how brands can connect with each of the 4 Holiday Shopping Mindsets here: https://bit.ly/3B8XVNk For more insight into the Labor Day weekend surge read here: https://bit.ly/3XE38FJ #HolidayShopping #ConsumerBehavior #LaborDay #Marketing

The holiday shopping landscape this year brings new challenges, with fewer days between Black Friday and end-of-year sales. Google’s CSS Peak Playbook is here to equip brands with insights and strategies for maximizing impact during this peak season. 📊 𝗦𝘁𝗮𝘆 𝗼𝗻 𝗧𝗼𝗽 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁 𝗧𝗿𝗲𝗻𝗱𝘀: 59% of shoppers already know what they’ll buy before December! Understanding these consumer touchpoints early can make all the difference. Google recommends aligning touchpoints with long decision-making cycles to capture interest as it builds. 💡 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗦𝗮𝗹𝗲𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: With 75% of shoppers actively hunting for discounts, your promotions need to stand out. Tools like Merchant Promotions and sale price annotations allow brands to show value quickly and gain consumer attention during peak periods. 📈 𝗦𝘂𝘀𝘁𝗮𝗶𝗻 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗕𝗲𝘆𝗼𝗻𝗱 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆: Last year, as many shoppers bought after the holidays as before. Google suggests targeting the post-holiday period with tailored campaigns, which can be key for staying competitive and tapping into extended consumer interest. 🎯 𝗥𝗲𝗮𝗰𝗵 𝗠𝗼𝗿𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗚𝗼𝗮𝗹-𝗦𝗲𝘁𝘁𝗶𝗻𝗴: Align budgets with key metrics and adjust bids as shopper interest peaks. • 𝗦𝗲𝗮𝘀𝗼𝗻𝗮𝗹 𝗔𝘀𝘀𝗲𝘁𝘀 & 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗦𝗶𝗴𝗻𝗮𝗹𝘀: Engage with eye-catching holiday visuals and targeted audience segments. • 𝗛𝗶𝗴𝗵-𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝘀: Draw attention with creative assets showcasing discounts, holiday themes, and promotional badges. The Peak Playbook empowers advertisers with a roadmap to tackle this holiday season and gain traction in a competitive digital landscape. Is your brand ready to make the most of the 2024 peak season? 💬

The 2024 holiday retail season is shaping up to be a big one, with consumers expected to spend more thanks to a strong economy and holiday cheer! Here's how your business can maximize this opportunity: 🎁 Start Promotions Early: Early deals are key! A significant number of shoppers now start their holiday shopping before December. Launch your campaigns now to catch early birds. 🎁 Create a Seamless Omnichannel Experience: Ensure your online store, social media, and physical locations are perfectly in sync. Make shopping effortless across all platforms. 🎁 Personalized Shopping: Use data to suggest tailored recommendations. Shoppers are drawn to brands that make them feel seen. 🎁 Stock Up Smartly: Analyze past holiday sales data to ensure you’re stocked on trending products and avoid bottlenecks in your supply chain. 🎁 Emphasize Fast Shipping and In-Store Pickup: Convenience is king! Highlight express delivery options and curbside pickup for last-minute shoppers. 🎁 Spread Cheer with Social Media: Run holiday-themed content and interactive campaigns (ex. giveaways or "12 Days of Deals") to engage your audience. Pro Tip: Keep your customer service team ready to handle higher inquiries, great service builds lasting loyalty. Your efforts now will shape how customers remember your brand for years to come! What’s your go-to holiday strategy? #marketing #businessowner #newjersey #newjerseybusiness

🎄 The countdown is on! With this year’s holiday shopping season tied as the shortest in 20 years, retailers might feel the pressure. But here’s the good news: a shorter season doesn’t mean smaller sales! From creating urgency with early campaigns to leveraging social commerce, brands can still make this holiday season shine brighter than ever. After all, history shows that resilience and strategy can turn tight timelines into record sales. What’s your holiday game plan this year? Let’s make those 27 days count! 💼✨ #HolidayShoppingSeason #RetailStrategy #Jillamy

🎁 Unwrap the unexpected this peak season! As the holiday shopping frenzy is nearly upon us, consumers are rethinking their spending habits. It's time for brands to seriously get creative and capture the hearts (and wallets) of more wary shoppers. Klaviyo's 2024 Consumer Spending Report tells us that personalised marketing and data-driven insights are key to success. As our Group CEO, Paul Pritchard emphasises, "Understanding customer intent is crucial to standing out from the clutter of holiday sales noise." Read on here 👉 https://lnkd.in/gki9JaUf - #digitalcommerce #report #peakseason

It's Christmas in July 🎄 ☃ We just published our annual holiday insights & predictions to support organizations as they put the final touches on their holiday campaigns. Two key findings: 🎁 49% of consumers plan to begin holiday shopping before November, with nearly a third beginning shopping between July and September. Yet, in 2023, 65% of retail & CPG brands didn’t mention or advertise the holidays on Instagram until November or later. 💻 Consumers prioritize price, promotions and free shipping when determining what to buy. Consumers state they’re concerned that in-store prices aren’t competitive with online prices. Consequently, 20% of consumers plan to increase their online shopping behavior this year. Curious to learn more? Link in the comments. #retail #cpg #marketing #holiday #consumerinsights

Continuing from our previous post, today our spotlight shines on the 'Determined' and 'Devoted' holiday shoppers. Determined: December With the arrival of December, the pace of shopping intensifies as consumers use every available day and resource—both online and in-store—to complete their purchases before the holidays. Here are two key strategies for brands to engage these determined shoppers: 1.Maintain Momentum Post-Cyber 5: Following the Cyber 5 period (from Black Friday to Cyber Monday), there remains a significant opportunity as 46% of U.S. holiday shopping occurs. With many consumers, especially Gen Z, still having a major portion of their shopping to do, it's crucial for brands to sustain their promotional activities and remain visible to capture this ongoing demand. 2.Create Seamless Omnichannel Experiences: Last year, in-store shopping hit record highs, driven significantly by the integration of digital tools. For example, 30% of online orders were fulfilled through physical store pickups. Brands should utilize multiple digital channels, including social media and local inventory ads, to ensure customers have easy access to products, whether they're buying online or picking up in-store. Devoted: January Onward After the holidays, the shopping fervor doesn’t fade but shifts towards personal enjoyment and bargain hunting. Here’s how brands can continue to engage shoppers: 1.Keep Momentum Post-Holiday: The weeks immediately following December 25 witness substantial retail activity, with consumers spending over $47 billion. This period becomes less about gift-giving and more about self-indulgence and viewing shopping as a form of entertainment. Brands should continue their robust marketing efforts to attract these devoted shoppers who are now on the lookout for deals for themselves. 2.Connect Across Digital Touchpoints: In the post-holiday period, shoppers increase their engagement with digital platforms, utilizing resources like Google Search, Maps, and YouTube more frequently than during the holidays. Brands should maintain a strong online presence and leverage digital advertising campaigns to reach consumers who continue their shopping spree into the new year. By strategically engaging with both determined and devoted shoppers, brands can maximize their holiday sales and effectively kick off the new year. #HolidayShoppingInsights #DeterminedAndDevoted #ShoppingStrategies #RetailTrends #OmnichannelShopping #DigitalShopping