Louder Group’s Post

This holiday season, shoppers won’t just be spending more—they’ll be more engaged with advertising and exploring their purchases across multiple channels. Aki’s 2024 Holiday Commerce Report reveals key insights on how to tap into these trends to boost engagement and sales during the busiest time of the year. https://bit.ly/3X66oKr #PersonalizedAdvertising #DigitalMarketing #HolidayStrategy

Dive into the holiday shopper mindset. From spending intentions to the impact of advertising on their buying decisions, our latest shopper survey reveals their priorities and preferences for the season. Make the most of the final weeks of the holiday shopping surge with #eBayAdvertising! Reach more here https://bit.ly/3CFrNSl #advertising #retailmedia #holidayshopping #ecommerce

Brands get ready: 89% of consumers to start holiday shopping early with bigger budgets and shift to online spending, says IAS report #HolidayShopping #ConsumerTrends #Ecommerce2024 #FestiveSeason #ShoppingInsights #IASReport Integral Ad Science

Two-thirds of consumers are planning to spend the same or more than last year on Christmas, with Q4 expected to offer the first strong golden quarter since 2021. With spending set to increase, retailers have even more reason to compete for a piece of the pie - consistency, pricing and combined in-store and online presence all need attention to drive differentiation and boost sales. #goldenquarter #consumerspending #retailsector #retailinsights

Interesting chart today from EMARKETER on seasonality and digital holiday spending. 🎁 ☃ "October’s and November’s share of US digital holiday consumer spending has not shown a consistent increase since 2018, despite retailers moving their holiday sales earlier, per an April 2024 report from Comscore." EMARKETER is also predicting a record-breaking year for #ecommerce sales, reaching $271.58 billion. What do my #TopRetailExpert friends think about this? Are we going to continue to see holiday campaigns creep up? When should retailers start stocking their elves on the shelves? Sucharita Kodali 🏷 Ricardo Belmar Liza Amlani Ananda Chakravarty Christine Russo Rebekah Kondrat Brandon Rael Julia Hare Paula Macaggi Melissa Minkow Carolyn McCall

This holiday season in 2024, brands and marketers can anticipate key trends that will shape online retail: 1. Expect a continued surge in annual and holiday retail sales, highlighting the ongoing growth in consumer spending during this festive period. 2. Holiday shoppers will persist in seeking enticing deals, emphasizing the importance of competitive pricing strategies to attract and retain customers. 3. Look out for the escalating prominence of M-Commerce, or mobile commerce, as 2024 unfolds. The rise of mobile platforms for shopping indicates a shift towards convenient and accessible shopping experiences for consumers. Stay ahead of the curve by leveraging these trends to optimize your marketing strategies and connect with your target audience effectively this holiday season.

🔍 Peaks Partners Consumer Insight Feature 🎄 Bumper Year Ahead for Online Festive Shopping! 🎄 Exciting news for UK e-tailers! 🚀 This year, online Christmas spending is forecasted to soar by £1.1 billion over last year, with Britons set to spend a whopping £28 billion online. As shoppers increasingly choose digital avenues for their holiday purchases, the Golden Quarter promises to be a bright one for UK retailers and brands. ✨ 📈 Key Trends for the Golden Quarter: 1️⃣ Rising Spend: Shoppers are ready to splurge online – an incredible opportunity to capture increased demand. 2️⃣ Convenience is King: More consumers are preferring online convenience over in-store shopping for the festive season. 3️⃣ Evolving Shopping Preferences: A mix of digital convenience and holiday spirit is reshaping holiday shopping habits. 💼 How Peaks Partners Can Help Boost Revenue with such Topical Events across global markets: 🌐 Optimized E-commerce Strategy: We develop tailored e-commerce solutions to help brands capture more online sales, maximizing their reach across the UK and beyond. 🎯 Golden Shopping Strategy: Peaks Partners designs data-driven strategy for peak shopping peaks, ensuring brands are top-of-mind during crucial buying moments. 📊 Insights on Shopper Behavior: With expert analysis of shopping trends like this one in UK, we enable brands to create engaging, effective marketing that resonates with online holiday shoppers. Make every season your best ever 🤝 unlock your brand’s potential with Peaks Partners! 📮 DM here or 📧 [email protected]. 🔗 Read the full story: https://lnkd.in/gvSyy5NM #GoldenQuarter #FestiveShopping #OnlineRetail #EcommerceGrowth #UKRetail #PeaksPartners #HolidaySeason2024 #RetailTrends #DigitalStrategy #ChristmasShopping #GlobalExpansion #MarketEntry #BrandSuccess #RetailInnovation #PeaksPartners

How do you define value? As #holiday campaigns roll out, how do brands differentiate themselves when everyone is promoting similar products at similar prices? In today’s complex retail landscape, true value for holiday shoppers this season extends far beyond the numbers on a price tag, according to Razorfish’s David MacDonald. Give his piece a read in Marketing Dive. https://lnkd.in/gMmYDHm9

🎄🎅🏻4.1 Million Bauer Listeners plan to start Christmas shopping in November 🛍️ Maximise your retail success this Christmas !! Get in touch for more information and get ahead of your competition 🤶🏼 #RetailSuccess #Christmas2024 #MarketingStrategy #BauerMedia

Holiday Shopping Trends Shift: Online and In-Store Preferences Balance Holiday shopping trends are shifting, with a balancing act between online and in-store preferences. Experian's annual survey highlights the importance of understanding generational spending habits. More consumers are turning to online shopping, but brick-and-mortar stores still have a place in the holiday season. The survey reveals that 71% of consumers prefer to shop online, while 63% prefer to shop in-store. Understanding these trends can help businesses tailor their holiday marketing strategies to reach their target audience. Want to stay ahead of the curve in eCommerce? Contact us at Purple Cow Services to learn more about our digital marketing solutions. #HolidayShopping #eCommerce #Retail #Marketing #PurpleCowServices #MUB #PCIS #PurpleCow