Benamic’s Post

The holiday rush is here – but forward-thinking retailers and marketers know it’s not just about festive flash sales, but rather how you engage with motivated shoppers. In this article, Will Johnson delves into the holiday marketing trends and what brands ought to do differently:

Are you ready for the twists and turns of the 2024 holiday shopping season? - #FoodForThought for the weekend With fewer days between Thanksgiving and Christmas, and a U.S. presidential election to navigate, retailers face a more challenging calendar. The latest Boston Consulting Group (BCG) report highlights the need for agility, early sales strategies, and a focus on winning the weekday e-commerce battle. Digital content, influencer marketing, and precise fulfillment will define holiday success. Prepare now to meet consumer expectations and maximize growth opportunities during this critical period: https://on.bcg.com/4guzEle

Consumers Predicted to Leave It Late but Spend Big This Christmas: As we enter the final stretch toward the festive season, one trend is becoming increasingly clear: consumers are planning to leave their Christmas shopping until the last minute—but they’re also ready to spend big. This year, a mix of economic uncertainty, changing shopping habits, and the resurgence of in-person experiences is shaping the way people approach their festive spending. As the holiday season unfolds, brands that adapt to the last-minute shopping trend while delivering exceptional value and emotional resonance will be well-positioned to capture the lion’s share of festive spending. This Christmas, the key to success lies in being agile, visible, and ready to deliver on consumer expectations—whether that means online, offline, or a perfectly blended combination of both. So, are you ready to help last-minute shoppers find the perfect gift and spend big on your brand? Brands need to create seamless integration between their online and offline presence. A dynamic digital OOH campaign can direct consumers to online stores or highlight physical locations with last-minute availability. To capture this unique moment reach out to me at [email protected], we would love to see your brand out on the high streets! 🙂

Digiday’s survey found that brands and retailers expect their holiday revenue to rise this year, with two-thirds of respondents (66%) saying they think their holiday revenue will be up in 2024 compared to 2023. That’s up slightly from 62% of brands and retailers who expected their holiday revenue to rise last year, and from the 60% who said the same the year before. The percentage increases aren’t huge, but it does show brands’ and retailers’ optimism concerning holiday revenue has been trending upward slightly since 2022. Story by Julia Russell Tabisz #holidayseason #holidaymarketing #holidayrevenue

🎅🎁 Summertime Sleigh Bells? Christmas Shopping Takes Flight! 🌍🎄 Bazaarvoice’s Global Holiday Season Report reveals that Christmas is on Brits' minds earlier than ever! Over 2,000 UK consumers show: 📊 Christmas Shopping Trends: A merry 69% of Brits dive into gift shopping by August! 🎁🛍️ That’s right—while many are soaking up the sun, others are already knee-deep in Christmas lists. By September, 77% are in shopping mode, and by October, 85% are all wrapped up (pun intended)! 🎄📦 UK shoppers start early, with 63% beginning before July, compared to just 13% of US shoppers. 🛒 Need help with your Christmas marketing strategy? Conexance is here to help you spread some seasonal cheer! 🎄✨ #ChristmasShopping #Ecommerce #RetailTrends #SocialMediaMarketing #CustomerInsights #UKShoppers #HolidaySeason #MarketingStrategy

Christmas came early for Retailers! 🎄 You may have noticed that despite being months away from Christmas, stores are already brimming with holiday decorations and merchandise. It seems early, but there’s more to it than just spreading holiday cheer! Katherine Cullen, VP of Industry & Consumer Insights at NRF, highlights some major factors driving this early holiday prep: 1️⃣ A Tight Shopping Window: Thanksgiving falls later this year, squeezing the time for holiday shopping. Retailers are getting a head start to accommodate the shorter buying period 2️⃣ Election Impact: With the presidential election around the corner, retailers expect a shift in consumer focus. Campaign ads are driving up the cost of marketing, making it more crucial for brands to capture attention now before the political noise takes over Cullen notes that while shoppers may start browsing in October, the majority of buying happens in November. But with the election disrupting usual shopping habits, brands are spreading out their holiday campaigns more than ever before. 🎁 So, why not start checking off your gift list early this year? Retailers sure are! #retail #holidayseason #ecommerce #consumertrends #NRF Photo by freestocks on Unsplash

For most retailers, the end of summer means it’s time to start planning your holiday retail strategies in full force. Today’s shoppers keep trending toward earlier and earlier start times for their holiday gift-buying, and some have already begun scouting out deals and purchasing items on their wish lists, meaning your holiday marketing strategy should be top of mind. https://lnkd.in/eHxJGasR #LifeatCox

The festive period is fast approaching, and for businesses right across our region this is a vital time of the year. Understanding consumer behaviours over this period can help you maximise your sales in this critical period. Below is an article from Bauer Insiders, which looks at Christmas trends and consumer behaviours over this period. #Norfolk #ConsumerBehaviours #BauerInsiders https://lnkd.in/eZ76_b2i

This weekend marks the beginning of the largest shopping event of the year. Forbes has shared 20 valuable tips, one of which is InMarket's/my advice to "Use Data as your North Star." This guidance is aimed at ensuring that this holiday season surpasses all expectations. Wishing you a joyful and prosperous holiday season! #Holidays #data #digitaladvertising https://lnkd.in/ePiGPPrm

🎄 The countdown is on! With this year’s holiday shopping season tied as the shortest in 20 years, retailers might feel the pressure. But here’s the good news: a shorter season doesn’t mean smaller sales! From creating urgency with early campaigns to leveraging social commerce, brands can still make this holiday season shine brighter than ever. After all, history shows that resilience and strategy can turn tight timelines into record sales. What’s your holiday game plan this year? Let’s make those 27 days count! 💼✨ #HolidayShoppingSeason #RetailStrategy #Jillamy