Fifty2M

It's easy to overcomplicate things when you're considering buyer journeys. Don't. Keep it simple instead. Our guide explains 👍🏼 #InboundMarketing #BuyerJourney

In a hurry? Got a burning question? You can now start a chat with us online Try it sometime. Things you can ask us: ❓️ How are you so good? ❓️ Where do we sign up? ❓️ When can you start? 😉 Other questions are permissible, so feel free to ask away!

Not getting the performance marketing results you want? Try more brand storytelling Your brand marketing is succeeding at raising awareness and making you memorable, but you're still not seeing enough people in this audience taking action, whether that's buying from your business or donating to your charity. Sound familiar? It could be that you just haven't done enough to convince people it's safe to take a leap of faith with you. Storytelling with brand marketing bridges the gap. Read more about this in our latest post on Unzipped: The PR and Marketing Blog Where We Get Everything Out. See 🔗👇💬 #BrandMarketing #PerformanceMarketing #Storytelling #UnzippedTheBlog

If you want to get noticed and remembered, do something unexpected Disrupt familiar patterns with a twist. Go against the grain. Show up where people would never anticipate seeing you. Be controversial. Use humour. History is full of examples that prove this to be a very successful way of distinguishing brands from rivals. Richard Branson did it to help promote the Virgin brand. James Watt did it to put Brewdog on the map. Sergei The Meerkat did it to make Compare the Market the leader in its field. You have two choices: Stand out or blend in. Only one of them leads to long term growth and success, because if people don't know about you, they can't buy from you. It really is that simple. There's more on this in one of our recent blogs, see 🔗👇💬 #BrandMarketing #DareToDiffer

Who's tuning in to Blahmageddon? Exactly, barely anybody... When you're scrolling your LinkedIn feed, or leafing through a newspaper, or driving somewhere, which are the ads that grab your attention, even if only briefly? Is it the really formulaic ones that stick to an established convention, or the ones that are different? Research suggests it's the latter. Ads that are infused with humour, for instance, are more likely to be remembered and create positive feelings towards the brand, leading to increased purchase intent according to 'Humour in Advertising: A Comprehensive Analysis' (Eisend, 2009). Meanwhile, ''Breaking the Mold: The Effects of Novel Advertising Formats on Attention and Memory' (Dahlén et al., 2004) demonstrates that ads which deviate from established norms and expectations are more likely to capture attention and be remembered. The lesson here? Just doing what everyone else does is a recipe for blending-in, not giving your brand the opportunity to be noticed and remembered. If you want people to see you, you have to find a way to command their attention, and you do that by offering something radically different. It's exactly how Compare The Market and Go Compare, the insurance price comparison websites, rose to prominence, leapfrogging Confused .com which was first to market with this concept in 2002. Its ads all led with a fairly standard message: obtaining and comparing quotes is a pain, we make it quick and easy. The other two unexpectedly gave us Sergei the Russian Meerkat and opera singer Gio Compario. These characters had nothing to do with insurance, but they made sure that the brands they represented grabbed and kept our attention. Be less "blah" and more "yeah!" with your brand and performance marketing, and you'll see your results improve.

Are you collecting emails for marketing? Then read this on nurturing Our latest post on Unzipped: The PR and Marketing Blog Where We Get Everything Out is packed full of useful ideas on how to make the most of your email marketing lists in a way that doesn't lose you heaps of subscribers. Learn how, with an approach based on interest and intent, you can nurture people from being passive recipients of emails to active engagers who eventually start to take the actions you need them to in order to help you achieve your goals as a business or charity. See 🔗 in 💬 for more 👍 #EmailMarketing #EmailNurturing #EmailAutomation

😱 There's only one word to describe what's happened ..... It's Chriiiiiiissssssstmas! as Noddy Holder would bellow 🎄 Businesses that sell to consumers and are looking to get more orders, along with charities seeking to tap into people's generosity during the season of goodwill, have all flooded Facebook with ads. Most of these are bought and paid for in an auction system, where advertisers essentially bid against one another for audience share. More advertisers running ads means more demand for eyeballs and clicks, but the size of the audience remains fixed. So, like with most other systems of trade and commerce when demand grows but supply doesn't, costs rise. If you've seen your ad spend suddenly escalate while results remain the same or tail off slightly, don't worry, it's likely to be a temporary blip. To beat this next year, do this: 📧 Firstly, put more effort into building your own audience that you can communicate with directly by building your email list. This way, you won't be quite as reliant on ads in the Christmas surge period (see 🔗 in 💬 for ideas on how to do this) 📆 Secondly, build up a head of steam in advance by running an Awareness or Engagement campaign on Facebook using Reservation buying rather than auction buying. Provided your target audience has 200,000 or more people in it, you can pay up front to fix your costs and guarantee certain results, as well as either capping the frequency with which people see your ads or applying a target frequency instead. Do this from the start of September to the end of November and then by the time December arrives, you'll already have created a warm audience that shouldn't take much nudging with Lead and Conversion ads, and should also have been able to capture email details from people along the way (see point above) 🟡 Thirdly, get some balls. If ⬆️ is outside your sphere of knowledge or expertise and you'd like some help planning and executing stress-free campaigns that get results, talk to us. Start a conversation here, click on the link in our profile, or Google "the agency with balls" to easily find us online 👍 #DigitalAdvertising #FacebookAds

Are you looking for an email marketing platform? Our latest blog has you covered When it comes to email marketing software, you're never short of options. But whilst lots of choice can be a good thing, it can also be overwhelming. In our latest post on Unzipped: The PR and Marketing Blog Where We Get Everything Out, we've put together a concise review of the Top 10 Email Marketing Platforms for Businesses and Charities to make it easier for you to compare and contrast. Take a look here https://lnkd.in/ecG_YRdk If you'd like a specifc recommedation, just ask - we'll even tell you about how we're changing from a platform we've used for nearly two decades to one that offers much better value and comes with must-have features that can help any business or charity to grow 👍 #EmailMarketing #UnzippedTheBlog

Brand vs. Performance Marketing: A Dynamic Duo! 🥊 Brand marketing builds awareness and trust (think long-term). Performance marketing drives immediate action (think clicks and conversions). The magic? ✨ Strong brands see better performance! Why? Because: 💥 they're better known about, so get a bigger share of the opportunities that come along 💥 they've already established their bona fides and are seen as credible by their audiences 💥 they're more trusted, and trust leads to clicks and purchases because it helps to remove the fear of buying Brand marketing is the Batman in our dynamic duo - he has more tricks and does most of the heavy lifting. Performance marketing, on the other hand, is Robin - he might not seem to be much use a lot of the time, but is always there at the end when it counts! If you want to increase your chances and grow more rapidly, this is the trick to doing so and doing it consistently: invest up to 80% of your promotional marketing budget in upstream brand marketing activities and around 20% in performance marketing. This way, you're regularly in front of your target audience over the long term, slowly building a connection, and ensuring that you're 'front of mind' when they are ready to buy. If you rely too heavily on performance marketing - focusing mostly on trying to get in front of and activate potential customers when they're already in a buying frame of mind - you have no time to create brand familiarity and affinity, and only a limited opportunity to try and showcase your credentials and secure people's trust. This means that success often comes down to two things: price and luck. And who wants to win in a race to the bottom, but by chance? 🤔 #marketing #branding #performance

It's almost 2025, isn't email marketing dead? Nope, and you need it more than ever! Read all about in the latest post on Unzipped: the blog where we get everything out https://lnkd.in/enX75yP5 #EmailMarketing #ListBuilding #BrandMarketing